Socially responsible chocolate
06 November 2009
Alison Ward, Global Head of Corporate Social Responsibility at Cadbury, visited Liverpool Business School this week to talk to students about her work - particularly Cadbury’s move to certify Dairy Milk as a Fairtrade brand.
Her talk was part of the Corporate Social Responsibility module, led by Bob Doherty, delivered to final year Business students.
Alison talked about the ethics behind their move to Cadbury’s Dairy Milk to be certified as a Fairtrade product. In addition, she briefed the students on their work to reduce their carbon emissions and to introduce sustainable packaging, particularly their new Easter Egg packaging which will come to market next year.
Alison oversees the corporate responsibility agenda for Cadbury’s, leading on key programmes including: investing in cocoa sustainability through the Cadbury Cocoa Partnership and Cadbury Dairy Milk Fairtrade; the company’s environmental commitments, called Purple Goes Green, and community investment.
Bob commented: “The talk really showed the application of CSR in the market place.”
