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    Undergraduate Factfile 2014 entry: Business and Public Relations  BA (Hons)

    UCAS Course Code: NP12
    Mode of Study: Three years full time, four years with sandwich year

    Fast fact: One of our students managed to secure a dream work placement with American car giant General Motors, and even delivered a car to Jeremy Clarkson.

    The placement year enabled me to gain first rate experience working within a busy PR department of a global brand and built on skills developed in the degree.
    Richard Sowter, Business and Public Relations graduate

    Course at a glance

    • Approved by the Chartered Institute of Public Relations (CIPR)
    • Exciting year-long work placements with high-profile companies like General Motors, the Volkswagen Group and Airbus
    • Excellent support in finding and securing work placementsSessions and guest lectures delivered by PR practitioners
    • Study a range of practical modules, including Event Management, which will involve organising a real-life event

    Degree preparation courses for international applicants

    LJMU offers international students the option of completing pre-undergraduate programmes at the University’s International Study Centre. These programmes offer progression routes onto a range of degrees at the University. For more details, go to

    Your lecturers

    Your tutors are experts in their particular fields and have close ties with employers in the public relations industry, ensuring that current professional practice is reflected in the course. You will not only benefit from the expertise of your academic tutors, but also from professional practitioners who regularly deliver sessions and guest lectures, giving you a chance to apply theory to practice and getting a taste of the real world of PR.

    Course overview

    Public relations practice is relevant in every type of organisation in all sectors, from small local companies to multi-nationals. The Business and Public Relations degree will prepare you for a career in a public relations role within corporate communications, internal communications, event management or areas relating to online public relations, such as search engine optimisation and social media strategy development.

    This Chartered Institute of Public Relations-approved degree gives you an appreciation of traditional business functions such as finance, organisational behaviour, marketing, human resources, management and corporate responsibility, combined with the study of the tactics, tools and strategies of PR. Practitioners deliver sessions and guest lectures so you have the opportunity to learn about real issues and to make the link between theory and practice which you can apply if you choose to take up the option of a sandwich placement year.

    The course is delivered via lectures and seminars combined with online learning, placements, workshops, action learning sets, social media and problem-based learning. This combination of teaching methods provides a varied and fulfilling learning experience and increases your chances of achieving higher grades.

    The modules listed below are examples from the last academic year. There may be some changes before you start your course.

    Level 4
    Core modules:

    • Skills for Public Relations
    • Principles of Public Relations
    • Communication: Theory and Practice
    • Introduction to Organisational Management
    • Business Management: Finance and Information

    Level 5
    Core modules:

    • Business Management: Marketing and HR
    • Online Public Relations
    • Media Relations
    • Corporate Communications

    Option modules:

    • Professional development for public relations
    • Graduate Enterprise

    Sandwich degree

    • Year-long placement

    Level  6 (Year 4 for for sandwich degree students)
    Core modules:

    • Business and Public Relations
    • Dissertation
    • Public Relations Planning and Strategy
    • Event Management
    • Change Management

    Option modules:

    • Corporate Social Responsibility
    • Strategic Human Resources Management

    Assessment and feedback

    We understand that students perform differently depending on the way they are assessed, which is why we offer a combination of assessment methods. These include written work (essays, etc), presentations (group/individual), practical assessments, portfolio work (including e-portfolios) and project work e.g. planning and implementing your own 'live' event. Where possible we will try and base assessments on real-life scenarios, for example, students on the ‘Online PR’ module work in a team with a real company to develop and evaluate a social media strategy and ‘Event Management’ students conceive, plan and implement a real event.

    Once you have completed an assessment, feedback is given within 15 working days of submission, so that you can promptly discuss your marks with your tutor and establish where you are performing well and areas for improvement.

    Your graduate skills and World of Work Skills Certificate details will be published in your Higher Education Achievement Report (HEAR), providing employers with extensive evidence of your development as a professional as well as your academic achievements at LJMU.

    Work-related learning

    Some options on this course give you a taste of what it’s like to work in the PR industry as they require you to make contact and work with real companies. However, there is no better way to experience the fast-moving world of PR than to opt to spend a year on work placement after your second year. This provides an invaluable opportunity to put into practice what you have learnt on the course and help you stand out from the crowd when you eventually enter the competitive graduate job market.

    Past students have spent their placements with organisations as diverse as General Motors, Marketing Manchester and Disney.

    Support and guidance

    The Liverpool Business School is a supportive environment in which to study and the ‘student-centred approach’ of your tutors will ensure that you are given the support and guidance you need. You will be assigned a personal tutor. They will set up one-to-one tutorials with you to discuss a piece of coursework or to work with you on your personal development plan.

    Throughout the assessment process support is available in the form of guidelines, hints and tips and revision and recap sessions, as well as study support classes and one-to-one support from your personal tutor and module leader.

    Application and selection - what are we looking for?

    We want students who are interested and committed to a career in Public Relations with the ability to:

    • Communicate effectively and confidently 
    • Manage time and tasks effectively as an individual and as part of a team
    • Use appropriate sources to find and organise information
    • Select and critically evaluate information in order to analyse problems.

    Will I be interviewed?

    No interview required (UCAS application form only)

    Can this course be deferred?

    Yes, please contact us to discuss your options

    Course entry requirements

    1. : 240
    2. NB: Tariff points may differ for International Baccalaureate qualifications.
    A Levels
    1. : 2
    2. : Yes
    3. : Acceptable only when combined with other qualifications
    4. : Acceptable only when combined with other qualifications
    GCSE and Equivalents
    1. : Grade C in English Language and Mathematics or an equivalent qualification.
    BTEC Certificate
    1. : Acceptable only when combined with other qualifications
    BTEC 90 credit Diploma
    1. : Acceptable only when combined with other qualifications
    BTEC Diploma (QCF)
    1. : Acceptable on its own and combined with other qualifications
    BTEC Extended Diploma (QCF)
    1. : Acceptable on its own and combined with other qualifications
    BTEC Level 3 in Childrens Play, Learning and Development
    1. : Acceptable only when combined with other qualifications
    International Baccalaureate
    1. : Acceptable on its own and combined with other qualifications
    2. : 29 points.
    Irish Leaving Certificate
    1. : Acceptable on its own and combined with other qualifications
    2. : 240 points including 5 Highers
    Welsh Baccalaureate
    1. : Acceptable only when combined with other qualifications
    Scottish Awards
    1. : Acceptable only when combined with other qualifications
    2. : Acceptable on its own and combined with other qualifications
    Access to Higher Education Diploma
    1. : A relevant Access to HE Diploma with half of the Level 3 credits achieved at Merit
    Key Skills
    1. : Yes
    2. : 2
    3. : Application of number, Communication, ICT
    OCR National
    1. What minimum OCR National is appropriate?: 6 units certificate
    1. : Not Acceptable
    2. : Not Acceptable
    3. : Acceptable when combined with other qualifications
    1. : 6.0 (with no less than 5.5 in any component) or acceptable equivalent.

    Entry Requirement Notes

    Applications are welcomed from those who are returning to education. These students should demonstrate potential and motivation and/or have relevant experience and may be required to undertake an assessment and/or attend an interview.

    We welcome overseas applicants who will be considered in line with normal entry requirements.

    Fees and Funding

    Watch Fees and funding: LJMU Scholarships

    To find out more about the student funding available from LJMU as well as government grants and loans and targeted support for students with children/dependants or disabilities, go to:

    Different funding arrangements will apply if you are from Scotland, Wales, Northern Ireland or other countries in the EU. If you normally live in Scotland, Wales or Northern Ireland you will still be eligible for loans for tuition fees as well as grants and/or bursaries plus loans for living costs. It's just that the amounts available may different to those stated here as these apply to applicants who live in England.

    LJMU Scholarships

    LJMU's scholarships are open to all full-time Home and EU undergraduates that are liable to pay tuition fees. These awards are not income assessed, and if successful you will be awarded a scholarship for each year of your course worth between £1,000 and £10,000. This money does not need to be repaid and it's up to you to decide what you want to spend it on.

    LJMU Bursary

    LJMU Bursaries are means-tested, which means your household income must be below a certain level in order for you to qualify for this funding. In 2014 / 2015, eligible students will receive an annual cash bursary of £500. The money you receive does not have to be repaid and is intended to help you meet some of the costs associated with being a student. You will receive a bursary for each year of your course providing you still meet the eligibility criteria.

    National Scholarship Programme

    LJMU's National Scholarships are also means-tested and consist of a £2000 cash bursary. This scholarship is only awarded to new full-time Level 4 (first year) undergraduates. Any money received does not have to be repaid.

    Tuition fees

    LJMU will be charging an annual tuition fee of £9,000 for most of our degree programmes.

    The important thing to remember is that you don't have to pay your tuition fees upfront when you enrol.  Instead you can take out a tuition fee loan, which doesn't have to be repaid until after you leave LJMU and start earning more than £21,000. Both full and part-time students are eligible for tuition fee loans. For more information on tuition fee loans, go to:

    LJMU is committed to ensuring that students understand the full cost of studying at LJMU. Our programmes have no hidden costs and your tuition fee covers all expenses associated with your core modules, including:

    • Safety equipment, such as lab coats and goggles
    • Uniforms for nurses, paramedics and other professional placement students (if applicable)
    • UK field trips
    • Educational visits
    • Student exchanges
    • Criminal Records Bureau checks
    • Professional sector regulatory body membership
    • Governing body awards

    Living costs

    You can also choose to take out a maintenance loan for each year of your course to help you meet the costs of being a student. The money will have to be paid back but only after you leave LJMU and starting earning at least £21,000. Part-time students are not eligible to take out these loans.

    In 2014/2015, the maximum amount you can get while studying at LJMU is £5,555 if you are living away from home or £4,418 if you are living in your parental home.

    For more information on student loans, go to:

    Maintenance grant

    This means-tested award is available to students whose household income is below a certain level. You don't have to pay this money back and it's up to you to decide what to spend it on. Part-time students are not eligible for this grant.

    In 2014/2015:

    • your household income has to be £42,620 or less, in order for you to qualify for this funding
    • full-time students with a household income of £25,000 or less will receive a full grant of £3,387 per year
    • Partial grants will also be available to students with a household income over £25,000 up to (and including) £42,620.

    For more information on maintenance grants, go to:

    Student feedback

    “The placement year was one I’ll never forget. It enabled me to gain first rate experience working within a busy PR department of a global brand, I learnt new skills and built on skills developed in my first and second year on the PR degree.”
    Richard Sowter, Business and Public Relations graduate

    Richard managed to secure a dream work placement working for American car giant General Motors. Richard delivered a car to Jeremy Clarkson of BBC’s Top Gear.

    “The Event Management module taught me the importance of planning, down to the smallest detail. I found it very useful to be taught by a lecturer with real world experience of managing events.”
    Jen Edwards, Business and Public Relations graduate

    Jen initially secured a job at the North West’s leading PR agency, Paver Smith, and has since moved to a specialist events company, SK Events. She successfully organised a high-profile event that launched the prospectus for Liverpool’s presence at the Shanghai World Expo 2010 to civic and business leaders from across the region.

    “Get as much experience as possible, take advantage of anything that will set you apart from other candidates and most importantly, don’t give up.”
    Claire Porter, Business and Public Relations graduate

    After graduation, Claire was employed as PR Executive at Profile Communication (UK) Ltd, which is in the top 12% of the fastest growing PR agencies in the North West. Day-to-day Claire carries out a wide variety of disciplines that are covered on the Business and PR course including: events management, press release writing, proof reading and design and print. One of the biggest projects Claire managed at Profile was the M Factor: a Marketing, Media and Merchandise event. She organised every aspect of the event from media awareness to ticket design and it was a huge success, attracting around 300 PR delegates.

    Employer Feedback

    "We operate annual intern and graduate intake programmes for our Cheshire headquarters, and also our Cambridge sister companies. As a marketing and PR consultancy, we need high calibre staff to join our teams and are delighted with the quality of all the LJMU candidates who join us both on work placements and in their full-time careers. We are a growing international business and we love to bring in people who are happy to grow at the same fast pace."
    Kath Darlington – CEO Scott Partnership Ltd

    "My company, Paver Smith has developed a rewarding relationship with Business and PR at LJMU. We regularly offer placement and internships to students from LJMU and have in the past employed students on a full-time, permanent basis. The content of the PR degree is a mix of theory and practice which has, in our experience, provided students with a set of skills which are ready for the world of work.”
    Jane Woodhead, Partner, Paver Smith

    “The quality of the students from LJMU has been of an extremely high calibre.  We have now had two successful student 12 month placements within the Communications Team who have directly contributed to a number of successful campaigns and projects.  We have also had an opportunity to input into the course and help provide a practical element to the students’ studies. LJMU continues to be a leading institution for PR degrees and we hope to continue our relationship for many years to come.”
    James Brown, Head of Communications and Marketing, Liverpool Community Health


    Professional accreditation / links

    As an approved course by the industry’s professional body, the Chartered Institute of Public Relations (CIPR), all students on the Business and Public Relations degree now receive automatic membership to CIPR. This is an additional benefit in a highly competitive job market and recognised as such by our employer partners.

    Your career prospects

    As a Business and Public Relations graduate you could find yourself working in a wide variety of PR settings, from PR departments in large multi-national organisations, to PR agencies, search engine optimisation companies and specialised event management companies. Some of our graduates have even had the confidence and ideas to set up their own successful businesses.

    International funding advice

    Studying at LJMU offers international students excellent value for money and the opportunity to secure an internationally-respected qualification plus outstanding career prospects. When you apply for your visa or entry clearance, you will need to provide evidence of having enough money to support yourself for the duration of your programme and to pay for all of your living expenses. The good news is that the cost of living in Liverpool is one of the lowest in England, which means your money will go even further, allowing you to enjoy your student experience to the full.

    Tuition fees

    International students are liable to pay a minimum of 50% of their tuition fees when they complete their enrolment at the University. The outstanding balance must be paid in full within 4 months of your enrolment date. Confirmed fees for 2013/14 are available on the LJMU website:

    Living costs

    In addition to academic fees, you must budget for living costs such as accommodation, food, clothing, books, local travel and entertainment. The UKBA requires that students studying outside London must have £7,200 to pay for their living costs (or £800 per month). LJMU’s undergraduate courses run over an academic calendar of nine months so you will need to show that you have at least £7,200. If your course lasts 6 months you will need to demonstrate you have £4,800.

    Confirmation of Acceptance for Studies (CAS)

    Before you can apply for permission to enter or remain in the UK under Tier 4 you will require a valid Confirmation of Acceptance for Studies or CAS. LJMU will only assign a CAS once you have satisfied the conditions of any offer made to you and you satisfy the University’s obligations as a Tier 4 Highly Trusted Sponsor. For more details, go to:

    Academic Technology Approval Scheme Certificate (ATAS)

    If you have applied to study an Enhanced Undergraduate Degree (such as an MEng) course at LJMU, you should check if you require an Academic Technology Approval Scheme or ATAS certificate.

    You can find out more on the British Foreign and Commonwealth Office (FCO) website:

    Alternatively, contact LJMU’s International Admissions Team ( for guidance.

    Your visa application

    As soon as you have received an offer of a place at LJMU you should contact the Entry Clearance Office at the British Embassy, British High Commission or Consular Office in your own country to check whether you need a visa for entry into Britain. You are advised to do this as soon as you can as the visa application process can take a long time.

    Please Note: To obtain an Entry Visa you should go to the British Embassy or High Commission in your own country, and present the following documents:

    • Passport
    • A valid LJMU Confirmation of Acceptance for Studies (CAS)
    • Evidence of financial support for the programme
    • Two recent photographs of yourself (passport-size)
    • All relevant educational diplomas and certificates (as stated in your CAS)
    • A declaration of your intent to return home on completion of your course of study

    English language qualifications

    All international applicants must have an internationally recognised English language qualification, such as IELTS (International English Language Testing Service). Your English language qualification must have been certified within the last two years for verification purposes. LJMU will accept other UKBA-recognised English language tests providing you attain the appropriate level.

    This table summarises the minimum scores required by LJMU.

    Please note: your specific course requirements may differ.

    Type of ProgrammeIELTSPearson
    International Foundation Programme4.550-57 (Min 51 in each component for UKBA Purposes)
    Undergraduate degrees6.050-57 (Min 51 in each component for UKBA Purposes)

    For up-to-date details on all courses and entry requirements please go to:

    To find out what qualifications are applicable in your country go to:

    English language support to improve IELTS

    If your English language level does not meet the required entry requirements for your course you may still be offered a place on the condition that you successfully complete a pre-sessional English course. LJMU offers pre-sessional English language courses to undergraduate and postgraduate students to help develop your English language ability ahead of starting your course. Before completing the online application form, please contact the International Study Centre and talk to one of our multi-lingual Student Enrolment Advisers ( or email:

    Degree preparation courses

    LJMU offers international students the option of completing pre-undergraduate programmes at the University’s International Study Centre. LJMU’s degree preparation courses are managed and taught by Study Group, a world leader in education and training for international students. For more details on the International Study Centre, go to

    How to apply

    All applicants should apply online through the Universities and Colleges Admissions Service (UCAS) system at If you need help or advice on your individual application, you should contact your careers adviser or call the UCAS Customer Service Unit on 0871 468 0468, open Monday to Friday, 08:30-18:00 hrs (UK time)

    If you are calling from outside the UK and are unable to use the number above, please contact them on 0044 871 468 0 468

    UCAS Details

    1. LJM
    2. L51
    3. NP12
    4. BA/BusPR

    Please Note: The University reserves the right to cancel, suspend or modify this information at any time.

    Page last modified by Student Recruitment on 30th September 2013.
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