This policy defines the university’s overall strategy for managing the publication of information on the web and the standards which should be adhered to in web publication. It draws together a variety of existing guidelines and regulations.
Purposes of publication
Information is published on the web in the name of Liverpool John Moores University for the following purposes:
- to publicise and promote the business of the university in offering courses, conducting research, enterprise and other academic activity.
- to provide information to its students and staff, prospective students, and all those with an interest of any kind in the university and its activities.
The web is a vitally important tool which now acts as the principle source of information on the university both internally and externally. At the time of writing the LJMU website was being viewed by around 500,000 visitors per month.It is therefore crucial that the information published is of the highest standard. Web pages must be bright and attractive as well as informative and up to date, in order to ensure that their full potential is achieved.
Rules governing publication
Information is provided on the web by a large and disparate community of web authors throughout the university. The Conditions of Use for LJMU web authors are at http://www.ljmu.ac.uk/pln/regulations/65850.htm
These recognise three forms of contribution:
- Information provided which is applicable to the university as a whole. Responsibility for this lies with LJMU Corporate Communications.
b) School or Team
- Information provided in relation to a specific department. Responsibility for this lies ultimately with the head of that department but will normally be provided by a web author accountable to that head.
Information provided by individuals on personal web pages.
Conformance to corporate guidelines
In addition to the formal requirements and legal obligations outlined in the Conditions of Use, authors contributing to the main university website must ensure that web pages comply with design guidelines for web information provision.
The university is a single entity and its website should reflect the unified image that both external and internal web users would expect of a cohesive professional organisation. It is for this reason that the university website content is organised through a content management system (CMS). The CMS allows web contribution to be devolved with ease of use and should be used by web authors unless exceptional circumstances apply.
Guidelines for web authorship, together with recommendations and advice are given at http://www.ljmu.ac.uk/ITHelp/webpublishing/index.htm
The university attaches great importance to the need to maintain accessibility, and guidelines for this are available at http://www.ljmu.ac.uk/ITHelp/webpublishing/118190.htm
The use of external contractors for website design should be avoided, except possibly where there is a need for a self-contained site with a specific purpose. The reasons for this include:
- There is a wealth of web design expertise already within the university.
- Once a contractor has completed the work, it will be necessary to maintain and enhance the site, requiring internal knowledge of the site’s construction.
- External contractors rarely appreciate the needs of our environment, nor the need to maintain corporate identity.
Domain name hosting
A department or organisation belonging to/associated with LJMU whose Web site is hosted on the LJMU Web server may have their own dedicated domain name (Web address). The guidelines for this are at: http://www.ljmu.ac.uk/ITHelp/webpublishing/118187.htm
N.J.Partington / PLN / August 2006