Liverpool Skyline

Liverpool School of Art and Design

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbs

Telephone: 0151 904 1221


Fiona has worked in academic teaching posts across a number of UK and international higher education establishments within both creative and business schools for over 10 years. Now based in The School of Art and Design at Liverpool John Moores University, Fiona is also a director at Baltic Creative CIC a social enterprise established in Liverpool in 2009 to support the development and growth of the Creative and Digital industries.
Fiona is an external examiner and educational consultant who is regularly invited as an external advisor on interview panels, audits and validations of undergraduate and postgraduate programs. Qualified and experienced in the design and development of new curricula, quality enhancement and management of education in the creative sector.

With a fashion industry background spanning over 15 years Fiona’s research area is in fashion and footwear marketing. This experience has led to a forthcoming co-authored text book published by Bloomsbury in 2017, Marketing Fashion Footwear: The business of shoes.
Previous pedagogical research has looked at fashion start-ups and the role that universities play in the education of future entrepreneurs. It also considers how the fashion industry embeds itself into the emergence and regeneration of cities and creative quarters. More recently Fiona has enrolled on a DBA and will explore social entrepreneurship and innovative business models within the field of fashion and footwear with a particular focus on Liverpool and its place in the emerging creative and digital field. Her research aims to explore how we build creative and sustainable communities in post-industrial city environments. Exploring the precedents for similar schemes both nationally and internationally and to consider the typical lifecycles of creative communities. Key issues such as creating employment, new business environments and higher GVA for Liverpool could be addressed.


2013, London Metropolitan University, London, United Kingdom, PGCHE
2007, Manchester Metropolitan University, Manchester, United Kingdom, MSc International Fashion Marketing
1996, Staffordshire University, Stoke-on-Trent, United Kingdom, BA (hons) Histoty of Art and Design
Glasgow Caledonian University, Glasgow, United Kingdom, PgDip Fashion Marketing and Promotion

Academic appointments

External Examiner, Southampton Solent University, Southampton, 2013 - present


Journal article

Armstrong-Gibbs FD. 2019. On becoming an organizational autoethnographer; considering the ethical perspectives of the research application process. Journal of Organizational Ethnography, >DOI >Public Url

Armstrong-Gibbs FD. 2014. Embedding Enterprise Education: the Fashion Project Investigations in university teaching and learning, :3-7 >Public Url


McLaren T, Armstrong-Gibbs F. 2017. Marketing Fashion Footwear The Business of Shoes Fairchild Books 9781472579317

Armstrong-Gibbs F, McLaren T. 2017. Marketing Fashion Footwear The Business of Shoes Bloomsbury Publishing 9781472579317

Conference publication

Armstrong-Gibbs F. 2016. Baltic Creative Community Interest Company: Critical Success Factors in Creative and Digital Clusters in Liverpool, UK 4th International Conference on Innovation and Entreprenurship >Public Url

Engagement & Impact


Fellow, Higher Education Academy

Industrial connections:

Baltic Creative Community Interest Company, Director,

Media Coverage:, The World Tonight BBC R4, Britain’s place in the World and trading links with China.,, BBC TV and follow up radio interview about gender imbalance in the LCR metro mayoral cabinet relating to Liverpool and the Creative Industries