Liverpool Skyline

Liverpool Screen School

Peter Woodbridge

Peter Woodbridge

Telephone: 0151 231 8785

website
twitter
LinkedIn

Biography

Peter Woodbridge is Co-Director of the Experimental Technologies Lab in the Institute of Art and Technology and Programme Leader for the MA Immersive Arts.

His areas of research and teaching include creative and immersive technology development, location based entertainment/visitor attraction technologies, digital design, interactive media, projection mapping, sensor based media, AI and mixed reality.

He has worked on several funded research and development projects (AHRC, JISC, Heritage Lottery, Innovate UK) and collaborates with a number of companies and organisations developing innovation in immersive technology research, entertainment experiences and interactive media projects. He also works closely with the Liverpool Immersive Experience Lab (LIVELab) in the Faculty of Engineering and Computing on interdisciplinary research between games, media and art.

He is a co-founder of the Immersive Liverpool Network, which runs events and activities on the future of immersive technology across a range of business sectors. He is also a Fellow of the Royal Society of Arts and Commerce (RSA) and a Fellow of the Higher Education Academy (HEA).

Academic appointments

Curriculum Development Lead / Senior Lecturer, School of Digital Arts, Manchester Metropolitan University, 2015 - 2018
Lecturer in Open Media, School of Art and Design, Coventry University, 2010 - 2015
Research Assistant / Project Development Officer, Centre for Media Arts and Performance, Coventry University, 2006 - 2008

Publications

Software/Code

Woodbridge P. 2020. Wonder Run Author Url

Woodbridge P. 2020. Con Call Author Url

Woodbridge P. 2020. Silent Talker Author Url

Woodbridge P. 2020. Door to the World Author Url

Woodbridge P. 2019. Maritime AR - Augmented Reality Software Application for the Maritime Industry Publisher Url

Woodbridge P. 2019. StoryScopes Author Url

Woodbridge PJ, Koeck R. 2018. 'If these walls could talk' Mixed Reality Experience Author Url

Woodbridge PJ. 2018. Secret Coast Augmented Reality Application Author Url

Miah A, Woodbridge PJ. 2016. Beacons for Science Augmented Reality Application Author Url

Woodbridge PJ, Worth J. 2011. Picturing the Body App Author Url

Woodbridge P. Augmented Zoom Author Url

Artefact

Wright M, Horrocks P, Woodbridge P. 2020. Virtual World Museum Author Url Publisher Url

Woodbridge PJ. 2017. Underneath the Beach, The Paving Stones Author Url

Woodbridge PJ, Birchall C. 2015. Secrecy Machine Publisher Url

Woodbridge P. 2014. Migration Aware Publisher Url

Woodbridge PJ, Illingsworth S. Ballad of the Manchester Ship Canal

Conference publication

Woodbridge P, Eilbeck A, McCarten S. 2020. Maritime augmented reality, as a tool for immersive experiences for ferry and cruise operators between the UK and Ireland, creating new commercial opportunities for the marketing, advertising and tourism sectors https://www.rina.org.uk/res/MD2020%20Brochure%20v6, Marine Design International Conference

Report

Woodbridge P. 2019. Experiential Liverpool Manifesto: Developing the Entertainment and Immersive Technology Sector in the Liverpool City Region Author Url

Woodbridge P. 2019. Immersive Liverpool: The Immersive Technology Sector in Liverpool Immersive Liverpool: The Immersive Technology Sector in Liverpool Author Url

Woodbridge P. 2019. Augmented Reality in the Maritime Sector Augmented Reality in the Maritime Sector Author Url

Woodbridge PJ, Koeck R, Kocaturk T, Aksenova G, Eilbeck A. 2017. Intelligent, real-time hyper-local, screen-based OoH marketing Intelligent, real-time hyper-local, screen-based OoH marketing Author Url

Journal article

Woodbridge PJ, Hall G, Birchall C. 2016. Control Societies After.video, Volume 1: Assemblages Author Url Publisher Url

Woodbridge PJ, Birchall C. 2012. The Post-Secret State: Openness and Transparency in the Era of Government 2.0 Ctrl-Z: New Media Philosophy, Publisher Url

Woodbridge PJ, Hall G, Birchall C. 2011. Deleuze's Postscript on Societies of Control Culture Machine, 11 Author Url Publisher Url

Woodbridge PJ, Hall G, Birchall C. 2009. Liquid Theory TV Culture Machine, Author Url Publisher Url

Internet publication

Woodbridge PJ. 2013. Creative Activism Open Course Author Url

Book

Woodbridge PJ, Adema J. 2012. Symbiosis: Ecologies, Assemblages and Evolution Open Humanities Press 978-1-60785-271-1 Publisher Url

Chapters

Woodbridge PJ, Mair J. Facing the Future in Higher Education Mair J. Face the Future Abramis 9781845494834

Project

Engagement & Impact

Highlighted activities

Research Grants Awarded:

AHRC Arts and Humanities Research Council, Shaun the Sheep: Immersive Experience, Koeck, R, Grant value (£): 500,000, Duration of research project: 1 Year 6 Months. 2020

Professional activities

Media Coverage:

https://bima.co.uk/bima-programmes/bima-100-2020/, https://www.ljmu.ac.uk/about-us/news/articles/2020/5/6/immersive-arts-pioneer-named-among-uks-100-top-creatives, BIMA 100 Awards List - named among the top 100 creatives in the interactive media sector, in the 'Creatives and Designers' category.. 2020

https://www.bbc.co.uk/sounds/play/p089k049, Virtual World Museum Project Interview on BBC Merseyside. Starts at 01:28:00. 2020

https://soundcloud.com/dcfm-1032/the-persuaders-3rd-april-2020ds?in=dcfm-1032/sets/the-persuaders-2020, Radio Interview with Dublin City FM about the Impacts of Coronavirus and social distancing on the Immersive Technology Industry. 2020

https://investliverpool.com/news/explore-the-world-from-liverpool/, https://www.liverpoolecho.co.uk/whats-on/whats-on-news/tours-liverpool-attractions-more-you-17975598, Article about the Virtual World Museum Project with National Museums Liverpool. 2020

https://investliverpool.com/news/500k-to-develop-immersive-shaun-the-sheep-experience-in-china/, https://news.liverpool.ac.uk/2020/03/04/500k-to-develop-immersive-shaun-the-sheep-experience/, £500K to develop immersive Shaun the Sheep experience in China. 2020

http://www.dit.ie/business/news/headline,162467,en.html, A press release about the Immersive Liverpool delegation’s work in Dublin.

http://www.meccsa.org.uk/news/three-d-issue-27-post-screen-culturespractices/, http://www.petewoodbridge.info/wp-content/uploads/2010/09/Meccsa-ThreeD-Issue027.pdf, Coverage of my Future Screens/Post-Screen Culture Talk at the Journal of Media Practice Symposium.

http://www.railwaygazette.com/news/technology/single-view/view/tomorrows-trains-today-funding-announced.html, https://www.vrfocus.com/2018/02/ar-experiences-may-soon-come-to-uk-trains/, http://www.businesscloud.co.uk/news/government-to-transform-rail-travel-through-tech-projects, Future Train Experiences Fantasia Express Department of Transport Project Press Coverage.

https://advanced-television.com/2018/01/31/20-vr-ar-projects-for-new-programme-boosting-sector/, https://www.vrfocus.com/2018/01/digital-catapult-launch-creativexr-innovation-programme/, https://www.artsprofessional.co.uk/news/magic-and-immersion-arts-organisations-experiment-vr, Secret Coast CreativeXR Project Press.

https://ahrc.ukri.org/newsevents/news/uk-china-creative-industries-workshop-and-showcase-reception/, AHRC Aardman China Project mentioned on AHRC Website.

https://calvium.com/digital-placemaking-2019-glance/, https://www.linkedin.com/pulse/digital-placemaking-2019-glance-dr-jo-morrison/, Digital Placemaking Article mentions my work.

https://www.cio.co.uk/it-leadership/royal-opera-house-cto-on-bringing-immersive-ar-vr-technologies-stage-3663908/, Immersive StoryLab Press Mentions.

https://www.explore-ar.com/case-studies/immersive-storylab-secret-coast/, Secret Coast Augmented Reality Storytelling App Coverage.

https://www.explore-ar.com/case-studies/immersive-storylab-secret-coast/, Write up of the Secret Coast Augmented Reality Project.

https://www.investliverpool.com/viewpoints/lavalvirtual2018/, A press release about the Immersive Liverpool Augmented Reality Storytelling event at Laval Virtual in France.

https://www.linkedin.com/pulse/digital-placemaking-2019-glance-dr-jo-morrison/, Digital Placemaking - 2019 at a glance.

https://www.manchestereveningnews.co.uk/whats-on/arts-culture-news/brian-cox-metrolink-tram-astrotram-11660518, http://www.art.mmu.ac.uk/news/item-715/, https://www2.mmu.ac.uk/news-and-events/news/story/?id=4528, Beacons for Science AR Project Coverage.

https://www.sciencedirect.com/science/article/pii/S074756321730729X, Journal Article that uses my project to test User Experiences and Expectations in Augmented Reality.

https://www.vrfocus.com/2019/06/liverpools-john-moores-university-launches-immersive-arts-degree-looking-at-vr-ar/, Liverpool’s John Moores University Launches Immersive Arts Degree Looking At VR & AR.

https://www.youtube.com/watch?v=0dj2Ai0QCqQ&t=14s, BusinessCloud Event Video from a panel I was on.

https://www.youtube.com/watch?v=ten_985iDwo, https://medium.com/isle-of-media/northern-media-summit-2018-creative-clusters-dont-grow-alone-489ae35dbc93, A press release and video mentioning the talk I gave at the Northern Media Summit in Manchester and Leeds.

Conference organisation:

ARVR Innovate, Chair for Panel on Immersive Technology and Creative Industries, https://arvrinnovate.com/. 2020

Digital Humans, Organiser, https://investliverpool.com/news/digital-humans-event-3rd-march-2920/. 2020

Immersive Storylab, Organiser, https://www.curiousmagic.co.uk/events. 2019

Immersive Storylab, Organiser, https://www.eventbrite.co.uk/e/immersive-storylab-four-day-workshop-tickets-75983076427. 2019

Storyhack Liverpool, Organiser/Facilitator, https://www.eventbrite.co.uk/e/storyhack-liverpool-tickets-58077634769. 2019

Immersive Storytelling Experiences Research Symposium, Academic Lead, https://www.curiousmagic.co.uk/immersive-storytelling-experiences. 2018

Immersive Health and Wellbeing at Alder Hey Childrens Hospital, Co-organiser, https://www.eventbrite.co.uk/e/alder-hey-connector-with-juice-immersive-bima-and-immersive-liverpool-june-2018-tickets-46324156800. 2018

Immersive Liverpool in Dublin, Organiser of a collaborative research trip with 10 companies, galleries, local authority and researchers from Liverpool to visit with the DIT and City Council in Dublin., http://www.dit.ie/business/news/headline,162467,en.html. 2018

Collaborating in Immersive Spaces, Co-Organiser, https://www.meetup.com/Immersive-Liverpool/. 2018

Immersive Liverpool: Mixed Reality, Co-organiser, https://www.meetup.com/Immersive-Liverpool/. 2018

External committees:

XR Stories - College of Experts - Review Committee, University of York, Expert Reviewer, https://xrstories.co.uk/. 2020

Award:

BIMA 100, British Interactive Media Association, https://bima.co.uk/bima-programmes/bima-100-2020/. 2020

Research Grants Awarded:

AHRC Arts and Humanities Research Council, Shaun the Sheep: Immersive Experience, Koeck, R, Grant value (£): 500,000, Duration of research project: 1 Year 6 Months. 2020

Future High Streets, Knowsley Council, Digital Placemaking, Creative Technology and the Future High Street, Grant value (£): 75000, Duration of research project: 3 years. 2020

LJMU, Participatory Culture in Immersive Music Experiences for future audiences. PhD Studentship Funding., Atif Waraich, Grant value (£): 60000, Duration of research project: 3 Years. 2019

Heritage Lottery Fund, The Littlewoods Heritage Project: Inside the Dream Factory, Ruth Doughty, Grant value (£): 52000, Duration of research project: 1 year 6 months. 2019

AHRC, Shaun the Sheep in Shanghai: A Location-based, Mixed Reality Cinema Experience, Richard Koeck, Grant value (£): 15000, Duration of research project: 6 months. 2019

Innovate UK, Maritime AR: Augmented Reality Storytelling on Cruises and Ferries, Immersive Storylab, Grant value (£): 40000, Duration of research project: 3 months. 2019

SBRI / Innovate UK, Fantasia Express AR Trainkit, Me, You and Us LTD; Corporation Pop LTD, Grant value (£): 348000, Duration of research project: 12 Months. 2018

Arts Council/Digital Catapult, Secret Coast, Grant value (£): 20000, Duration of research project: 3 months. 2017

Culture Liverpool, If these walls could talk, Richard Koeck, Grant value (£): 20000, Duration of research project: 5 months. 2017

Design Foundations, Innovate UK, Real Time, Hyper Local Contextual Out of Home Advertising, CAVA University of Liverpool, Grant value (£): 48000, Duration of research project: 6 months. 2017

Liverpool School of Medicine, Immersive Learning & Education: Emotional Empathy Training for Clinicians, Rob Black, Grant value (£): 5000, Duration of research project: 4 Months. 2017

Conference presentation:

Immersive Storytelling with Mixed Reality, Advantage Austria: Immersive Tourism, Technology University, Oral presentation. 2019

Immersive Storytelling, ARVR Innovate, Dublin, Oral presentation. 2019

Augmenting Place: Story R&D with the Invisible Landscape, Immersive Storytelling Experiences, Liverpool John Moores University, Oral presentation. 2018

Augmented Reality Storytelling, Northern Media Summit, The Landing, Manchester, Oral presentation. 2018

Augmented Reality Storytelling, Laval Virtual, Laval, France, Oral presentation. 2018

Secret Coast, CreativeXR Marketplace Pitch, Digital Catapult, London, Oral presentation. 2018

On The Mediality of Place: Digital Placemaking and the future of Mixed Urban Reality, ESRC Ways of Being in a Digital Age Conference, University of Liverpool, Oral presentation. 2017

Imagining Future Cities: Mixed Reality and the Transformation of Urban Experiential Space, International AR VR Conference, Manchester, Oral presentation. 2017

Pokemon Go Away: Digital Urbanism and Mediated Architectures, Coventry University Media Research Series, Coventry University, Oral presentation. 2016

‘The Immersive Storylab. Speculative Mediations on the Future of Media Practice, MeCCSA Practice Network / Journal of Media Practice symposium, Post-Screen Cultures/Practices, London South Bank University, Oral presentation. 2016

‘Performing the Secret’ Experimental Publishing, Politics and Practices of Secrecy, King's College London, Oral presentation. 2015

Art, Technology and Activism: Interdisciplinary Approaches to Crime in Sicily and Irregular Migration in sub-Saharan Africa, Enhancing Interdisciplinarity, University of Liverpool, Oral presentation. 2015

Other invited event:

The essence of VR and AR: Knowledge Quarter Breakfast Briefing, Liverpool Science Part, Gave a talk at The essence of VR and AR: Knowledge Quarter Breakfast Briefing to local businesses. 2018

Secret Coast, ARVR Marketplace Pitch, Digital Catapult Centre, Digital Catapult, Invited to pitch a project and share the prototype we developed as part of the CreativeXR Arts Council programme.. 2018

How can business harness the power of VR and AR, BusinessCloud Manchester, Invited to speak at a panel with researchers and innovators working in the AR and VR development space. 2017

Membership of professional bodies:

Director/Co-Founder, Immersive Liverpool, https://www.meetup.com/Immersive-Liverpool/. 2018

Member, MeCCSA Practice Network, http://www.meccsa.org.uk/networks/practice-network/. 2015

External collaboration:

https://www.andfestival.org.uk/events/and-festival-2017/, Abandon Normal Devices / Barbican, Invited to take part in the Fieldwork New Media Artists group by the Barbican/Abandon Normal Devices Festival. 2017

Industrial connections:

Immersive Storylab, Creative Director, http://immersivestorylab.com/. 2017

Fellowships:

Fellow, RSA - Royal Society of Arts and Commerce, https://www.thersa.org/. 2015

Fellow, HEA - Higher Education Acadademy, https://www.heacademy.ac.uk/. 2012

Editorial boards:

Culture Machine Live, Co-Editor, https://culturemachinepodcasts.podbean.com/. 2014