Dr Alex Connock

Liverpool Business School

Dr Alex Connock is an academic and executive in media and marketing.

Academically, Alex is a Senior Lecturer at Liverpool Business School. He is also Fellow in Management Practice at Saïd Business School, University of Oxford, Lecturer at St Hugh's College, Oxford and Senior Tutor at the National Film and Television School.

He teaches Marketing at undergraduate, graduate and executive education levels, and specialises in media, arts and entertainment as well as Artificial Intelligence for Business. Alex has degrees from Oxford (PPE) Columbia (Journalism) INSEAD (MBA) and Salford (PhD in Optimising Video for eCommerce).

Commercially, Alex has created and grown multiple media companies, most recently founding eCommerce content creator Missile Digital Studios. From 2012-17 he was Managing Director of TV and digital production business Endemol Shine North (now Workerbee) through substantial growth. Between 1998 and 2011 he co-founded, and ran as CEO, the media group Ten Alps (now Zinc Media) with Bob Geldof - producing hundreds of programmes for UK and international broadcasters, as well as substantial digital and branded content output, including the UK government's Teachers TV project. He has been six times shortlisted as Entrepreneur of the Year. He has worked directly for BBC, ITV, Channel 4 and PEOPLE Magazine, and for hundreds of commercial clients and broadcasters via his production companies and advertising agencies.

His non-executive roles and directorships include UNICEF UK, The Halle Orchestra and startups including Kiisa (art investment). He is also Deputy Chair of the creative industries committee of the UK5G Innovation Network, a voting member at BAFTA and a Patron of the Edinburgh International Television Festival. He speaks extensively at conferences on media and business.

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