Prof Rosalind Jones

Liverpool Business School

Biography
Publications

Rosalind Jones is the Associate Dean in Research & Knowledge Exchange for the Faculty of Business & Law and Professor in Marketing in Liverpool Business School. Her research expertise lies in the study of entrepreneurial marketing, networking and commercialisation, strategic orientation and growth firms (SMEs/start-ups). She has been the co-chair of the Entrepreneurial & Small Business Marketing Special Interest Group of the Academy of Marketing from 2013 until 2023 and a member of the steering committee of the Global Research Conference in Marketing and Entrepreneurship (GRCME) in the United States since 2014. In 2020 Professor Jones won the prestigious Professor Gerry Hills award for most influential paper in the domain of marketing and entrepreneurship over the last 10 years, for citations, quality and influence on the field, awarded by the Entrepreneurial Marketing Special Interest Group of the American Marketing Association (AMA). She is Editor of the Journal of Research in Marketing & Entrepreneurship (JRME), an Emerald journal and on the editorial board of Management Decision. She has published in numerous international journals including Journal of Business Research, Tourism Management and the International Journal of Small Business and edited books and special issues of journals. She is Co-Investigator on a large EPSRC grant 'Quantum Technology Hub in Sensors and Timing' for LJMU at the University of Birmingham investigating supply chains for cold atom sensors with multiple universities, partners and investors. She has extensive public sector management experience in the Department of Work & Pensions and has been a Chartered Marketer and SME Ambassador of North Wales for a decade. Previous to Liverpool Business School she was Director of the Suite of MBA programmes at the University of Birmingham, at Birmingham Business School. Professor Jones originally studied for her PhD and became a teaching and research member of staff at Bangor University, Wales. Professor Jones is an experienced PhD and DBA supervisor and is looking for excellent PhD students and SMEs for KTP projects in her areas of research.

Journal article

Magrizos S, Apospori E, Carrigan M, Jones R. 2021. Is CSR the panacea for SMEs? A study of socially responsible SMEs during economic crisis European Management Journal, 39 :291-303 DOI Author Url Publisher Url

Alford P, Jones R. 2020. The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer TOURISM MANAGEMENT, 81 DOI Author Url Publisher Url

Morrish SC, Jones R. 2020. Post-disaster business recovery: An entrepreneurial marketing perspective JOURNAL OF BUSINESS RESEARCH, 113 :83-92 DOI Author Url Publisher Url

Heyworth-Thomas E, Jones R. 2019. Social Enterprise: bridging the gap between statutory and third sector The International Journal of Entrepreneurship and Innovation, 20 :80-89 DOI Publisher Url Public Url

Roach D, Ryman J, Jones R, Ryman H. 2018. Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION, 35 :563-576 DOI Author Url Publisher Url

Whalen P, Uslay C, Pascal VJ, Omura G, McAuley A, Kasouf CJ, Jones R, Hultman CM, Hills GE, Hansen DJ, Gilmore A, Giglierano J, Eggers F, Deacon J. 2016. Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing Journal of Strategic Marketing, 24 :5-19 DOI Publisher Url

Gross N, Carson D, Jones R. 2014. Beyond rhetoric: Re-thinking entrepreneurial marketing from a practice perspective Journal of Research in Marketing and Entrepreneurship, 16 :105-127 DOI Publisher Url

Sethna Z, Jones R, Edwards R. 2014. Indigenous and non-indigenous entrepreneurs: The significance of business and social contexts Journal for Global Business Advancement, 7 :325-354 DOI Publisher Url

Jones R, Suoranta M, Rowley J. 2013. Strategic network marketing in technology SMEs Journal of Marketing Management, 29 :671-697 DOI Publisher Url

Jones R, Suoranta M, Rowley J. 2013. Entrepreneurial marketing: a comparative study SERVICE INDUSTRIES JOURNAL, 33 :705-719 DOI Author Url Publisher Url

Parry S, Jones R, Stern P, Robinson M. 2013. "Shockvertising': An exploratory investigation into attitudinal variations and emotional reactions to shock advertising JOURNAL OF CONSUMER BEHAVIOUR, 12 :112-121 DOI Author Url Publisher Url

Parry S, Jones R, Rowley J, Kupiec-Teahan B. 2012. Marketing for survival: A comparative case study of SME software firms Journal of Small Business and Enterprise Development, 19 :712-728 DOI Publisher Url

Parry S, Rowley J, Jones R, Kupiec-Teahan B. 2012. Customer-perceived value in business-to-business relationships: A study of software customers Journal of Marketing Management, 28 :887-911 DOI Publisher Url

Jones R, Rowley J. 2012. Card-based game methods: Exploring SME entrepreneurial marketing practice International Journal of Entrepreneurship and Small Business, 16 :485-502 DOI Publisher Url

Jones R, Rowley J. 2012. Food marketing: The public house sector Worldwide Hospitality and Tourism Themes, 4 :255-270 DOI Publisher Url

Rowley J, Jones R, Vassiliou M, Hanna S. 2012. Using card-based games to enhance the value of semi-structured interviews INTERNATIONAL JOURNAL OF MARKET RESEARCH, 54 :93-110 DOI Author Url Publisher Url

Jones R, Parry S. 2011. Business support for new technology-based firms: A study of entrepreneurs in north Wales International Journal of Entrepreneurial Behaviour and Research, 17 :645-662 DOI Publisher Url

Jones R, Rowley J. 2011. Entrepreneurial marketing in small businesses: A conceptual exploration INTERNATIONAL SMALL BUSINESS JOURNAL-RESEARCHING ENTREPRENEURSHIP, 29 :25-36 DOI Author Url Publisher Url

Jones R, Rowley J. 2011. Networks and Customer Relationships in a Small Software Technology Firm: A Case Study Journal of Small Business and Entrepreneurship, 24 :29-48 DOI Publisher Url

Jones R, Rowley J. 2009. Presentation of a generic “EMICO” framework for research exploration of entrepreneurial marketing in SMEs Journal of Research in Marketing and Entrepreneurship, 11 :5-21 DOI Publisher Url

Drew M, Woodside A, Moriarty J, Jones R, Rowley J, Kupiec-Teahan B. 2009. Executive training exercises in small hotel marketing International Journal of Culture, Tourism and Hospitality Research, 3 :337-346 DOI Publisher Url

Jones R, Rowley J. 2009. Marketing activities of companies in the educational software sector Qualitative Market Research, 12 :337-354 DOI Publisher Url

Moriarty J, Jones R, Rowley J, Kupiec-Teahan B. 2008. Marketing in small hotels: A qualitative study Marketing Intelligence and Planning, 26 :293-315 DOI Publisher Url

Chapters

Jones R, Suoranta M. 2020. Entrepreneurial marketing strategy, orientations and networks Handbook of Entrepreneurship and Marketing :66-83 9781785364563 DOI Publisher Url

Jones R, Souranta M. 2015. Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software Technology Firms in Central Finland, Wales, UK and Silicon Valley, US Developments in Marketing Science: Proceedings of the Academy of Marketing Science :319 DOI Publisher Url

Jones R, Sisay S. 2014. Strategic management in SMEs: An orientation approach Handbook of Research on Strategic Management in Small and Medium Enterprises :1-21 9781466659629 DOI

Jones R, Sisay S. 2014. Strategic Management in SMEs Advances in Logistics, Operations, and Management Science :1-21 IGI Global DOI Publisher Url

Conference publication

Sethna Z, Jones R, Edwards R. 2014. Entrepreneurial species: Influences of business and social contexts on indigenous and non-indigenous types World Review of Entrepreneurship, Management and Sustainable Development, 10 :267-295 DOI Publisher Url

Heyworth-Thomas E, Jones R. Being Enterprising in Beautiful Landscapes: how can governments and policy makers best support rural enterprise? ISBE

Book

Sethna Z, Jones R, Harrigan P. 2013. Entrepreneurial Marketing Global Perspectives Emerald Group Publishing 9781781907870

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