Dr Rosalind Jones

Liverpool Business School

Journal article

Magrizos S, Apospori E, Carrigan M, Jones R. 2021. Is CSR the panacea for SMEs? A study of socially responsible SMEs during economic crisis European Management Journal, 39 :291-303 DOI

Alford P, Jones R. 2020. The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer Tourism Management, 81 DOI

Morrish SC, Jones R. 2020. Post-disaster business recovery: An entrepreneurial marketing perspective Journal of Business Research, 113 :83-92 DOI

Heyworth-Thomas E, Jones R. 2019. Social Enterprise: bridging the gap between statutory and third sector The International Journal of Entrepreneurship and Innovation, 20 :80-89 DOI Public Url

Roach D, Ryman J, Jones R, Ryman H. 2018. Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities Canadian Journal of Administrative Sciences, 35 :563-576 DOI

Whalen P, Uslay C, Pascal VJ, Omura G, McAuley A, Kasouf CJ, Jones R, Hultman CM, Hills GE, Hansen DJ, Gilmore A, Giglierano J, Eggers F, Deacon J. 2016. Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing Journal of Strategic Marketing, 24 :5-19 DOI

Gross N, Carson D, Jones R. 2014. Beyond rhetoric: Re-thinking entrepreneurial marketing from a practice perspective Journal of Research in Marketing and Entrepreneurship, 16 :105-127 DOI

Sethna Z, Jones R, Edwards R. 2014. Indigenous and non-indigenous entrepreneurs: The significance of business and social contexts Journal for Global Business Advancement, 7 :325-354 DOI

Jones R, Suoranta M, Rowley J. 2013. Strategic network marketing in technology SMEs Journal of Marketing Management, 29 :671-697 DOI

Jones R, Suoranta M, Rowley J. 2013. Entrepreneurial marketing: A comparative study Service Industries Journal, 33 :705-719 DOI

Parry S, Jones R, Stern P, Robinson M. 2013. 'Shockvertising': An exploratory investigation into attitudinal variations and emotional reactions to shock advertising Journal of Consumer Behaviour, 12 :112-121 DOI

Parry S, Jones R, Rowley J, Kupiec-Teahan B. 2012. Marketing for survival: A comparative case study of SME software firms Journal of Small Business and Enterprise Development, 19 :712-728 DOI

Parry S, Rowley J, Jones R, Kupiec-Teahan B. 2012. Customer-perceived value in business-to-business relationships: A study of software customers Journal of Marketing Management, 28 :887-911 DOI

Jones R, Rowley J. 2012. Card-based game methods: Exploring SME entrepreneurial marketing practice International Journal of Entrepreneurship and Small Business, 16 :485-502 DOI

Jones R, Rowley J. 2012. Food marketing: The public house sector Worldwide Hospitality and Tourism Themes, 4 :255-270 DOI

Rowley J, Jones R, Vassiliou M, Hanna S. 2012. Using card-based games to enhance the value of semi-structured interviews International Journal of Market Research, 54 DOI

Jones R, Parry S. 2011. Business support for new technology-based firms: A study of entrepreneurs in north Wales International Journal of Entrepreneurial Behaviour and Research, 17 :645-662 DOI

Jones R, Rowley J. 2011. Entrepreneurial marketing in small businesses: A conceptual exploration International Small Business Journal, 29 :25-36 DOI

Jones R, Rowley J. 2011. Networks and Customer Relationships in a Small Software Technology Firm: A Case Study Journal of Small Business and Entrepreneurship, 24 :29-48 DOI

Jones R, Rowley J. 2009. Presentation of a generic “EMICO” framework for research exploration of entrepreneurial marketing in SMEs Journal of Research in Marketing and Entrepreneurship, 11 :5-21 DOI

Drew M, Woodside A, Moriarty J, Jones R, Rowley J, Kupiec-Teahan B. 2009. Executive training exercises in small hotel marketing International Journal of Culture, Tourism and Hospitality Research, 3 :337-346 DOI

Jones R, Rowley J. 2009. Marketing activities of companies in the educational software sector Qualitative Market Research, 12 :337-354 DOI

Moriarty J, Jones R, Rowley J, Kupiec-Teahan B. 2008. Marketing in small hotels: A qualitative study Marketing Intelligence and Planning, 26 :293-315 DOI

Chapters

Jones R, Souranta M. 2015. Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software Technology Firms in Central Finland, Wales, UK and Silicon Valley, US The Sustainable Global Marketplace :319-319 Springer International Publishing DOI

Jones R, Sisay S. 2014. Strategic management in SMEs: An orientation approach Handbook of Research on Strategic Management in Small and Medium Enterprises :1-21 9781466659629 DOI

Jones R, Sisay S. 2014. Strategic Management in SMEs Advances in Logistics, Operations, and Management Science :1-21 IGI Global DOI

Conference publication

Sethna Z, Jones R, Edwards R. 2014. Entrepreneurial species: Influences of business and social contexts on indigenous and non-indigenous types World Review of Entrepreneurship, Management and Sustainable Development, 10 :267-295 DOI

Book

Sethna Z, Jones R, Harrigan P. 2013. Entrepreneurial Marketing Global Perspectives Emerald Group Publishing 9781781907870

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