Liverpool Skyline

School of Education

Mr Andi Armitage


Andi is an Academic, Designer and PhD researcher, Andi has twenty years of extensive experience and knowledge of teaching design in the HE sector as Senior Lecturer in Industrial Design, Director of Postgraduate Studies Product Design & Management at the University of Liverpool (UoL), Senior Lecturer and Course Leader BA, BSc Product Design at the University of Central Lancashire (UCLan).

Andi's current research, Redesigning Art and Design Education: From strategic past innovations to future-proof transdisciplinary approaches in Art and Design curriculum and pedagogy.

This project sets out to analyse past strategic innovations in art and design education emerging from HE research with a view to informing contemporary art and design curriculum, pedagogy and change management. The project thus aims to future-proof art and design education by intertwining exemplary traditions of reform and innovatory transdisciplinary approaches improving the effectiveness of art and design teaching and learning.

Using the historical example of the Liverpool School of Art, the project seeks to address a major gap in the current research in art and design education by analysing through a temporally-inflected lens, possibilities for innovatory practice in art and design curriculum and pedagogy. That is, it will map critical features of past strategic innovatory approaches in art and design education emerging from previous HE research to inform contemporary art and design curriculum and pedagogy. The project will focus in particular on innovations in terms of the development of the art and design curriculum, the adoption of signature trans-disciplinary pedagogic approaches, and the implementation of effective change management.

Andi's experience and knowledge gained in his career acts as a foundation on which to research and understand the strategic role design education plays in HE, with an aim to inform future education change management.

Andi has recognised skills in delivering change and innovative quality teaching, experience of contributing across a wide spectrum of disciplines, managing and encouraging the crossover between specialist areas and collaborative practice. An experienced designer with a breadth of understanding of design processes, methodologies and design management. Andi has used his broad ranging experience to teach not only in Product Design as a Senior Lecturer, but also Fashion Brand Management, Marketing, Interior Design, Advertising, and Industrial Design.




1997, Liverpool John Moores University, United Kingdom, M.Sc Product Design
1995, Liverpool John Moores University, United Kingdom, B.Ed (Hons) Design Technology (Secondary Ed)

Academic appointments

Director of Postgraduate Studies Product Design & Management, Engineering, University of Liverpool, 2016 - 2017
Senior Lecturer in Industrial Design, Engineering, University of Liverpool, 2015 - 2017
Senior Lecturer, School of Art Design & Performance, University of Central Lancashire, 1998 - 2014

Postgraduate training

PhD Design Education, United Kingdom, Liverpool John Moores University, 2018 - present
M.Sc Product Design, UK, Liverpool John Moores University, 1996 - 1997


Conference publication

Griffiths J, Pulaj S, Armitage A. 2007. The interface between Product Design and Marketing in the teaching of New Product Development Process: a creative cross-faculty approach: E-Evolve Enhancing Emplyability

Engagement & Impact

Teaching qualification: