Liverpool Skyline

Department of Electronics and Electrical Engineering

Dr Fang Bin Guo

Biography

Dr Fang Bin Guo has been a senior industrial designer with extensive experience in product/spatial design. He has worked for a variety of design consultancies/in-house design teams in the UK and China. He won 100% project-bids during his employment in an UK based top leading international design company, where he completed a number of projects for well-known clients include: Microsoft, Christie Digital, Xerox, Dubailand, Raleigh Bikes & Hi-Tec Sports.

Dr Guo holds BA/MSc degrees in Industrial Design and a PhD degree in Industrial Design Education. He is teaching BSc Product Design Engineering and supervising PhD students’ research in arts, design and creative technologies. His major researches incorporate identifications of contemporary role of design/designers & the pedagogical trends/curriculum development in higher design education, in particular Human Factors issue and its application in NPD within digitised industry. He is working at a number of research projects, in particular the AHRC £250,000 project since 2018 that he is the Principle Investigator and leading an interdisciplinary team.

Languages

Chinese (Mandarin)
English

Degrees

2015, Liverpool John Moores University, United Kingdom, PGCert in Higher Education
2010, University of Salford, United Kingdom, PhD Industrial Design Education
2003, University of Salford, United Kingdom, MSc Industrial Design
1991, Luxun Academy of Fine Arts, China (CN/CHN), BA Industrial Design

Academic appointments

Lecturer/Senior lecturer, BSc Product Design Engineering, Liverpool John Moores University, 2010 - present
Lecturer/Programme leader, BA Industrial Design, Dalian Polytechnic University, 1999 - 2001

Publications

Conference publication

Zhao Y, Guo FB, Du HB. 2018. A Pedagogical Study of Industrial Design Education for Industry 4.0 3rd International Conference on Design & Production Engineering 7

Guo FB. 2018. Shifting Product Design from Technology Driven to User Centre Design Driven 3rd International Conference on Design & Production Engineering 7 >DOI

Guo FB. 2017. Capturing Imagination: A Shift From Teaching to Learning ICERI2017, 10th International Coference of Education, Research and Innovation

Guo FB. 2016. Switching From Lecture to Design Workshop INTED 2016, 10th International Technology Education and Development Conference, 2016.

Guo FB. 2015. Educating Design Professionals In The 21st Century E&PDE 2015, The 17th International Conference on Engineering and Product Design Education

Guo FB, Finlay PJ. 2015. Aligning teaching and learning approach and assessment method to enhance the quality of higher design education INTED2015 Proceedings,2015, 9th international technology education and development conference,2015

Guo FB, Williams A. 2006. A comparative study of Industrial Design Education across HE Institutions within the UK and China D2B -IDM 2006, D2B - The 1st International Design Management Symposium: Shanghai 2006

Book

Guo FB. 2011. Industrial Design Education 9783844383256

Journal article

Du HB, Guo FB, Zhao Y. Consideration of Human Factors in a Design of Fire-rescue Window Art Work,

Engagement & Impact

Highlighted activities

Research Grants Awarded:

Arts & Humanities Research Council (AHRC), Development through the Creative Economy in China: What Aspects of Participatory Design Can Help Urban Revitalisation; in Particular in the Restructuring of Former Industrial Zones in China., Dr Emma Roberts (CI); Jon Spruse (CI), Grant value (£): 250,000, Duration of research project: 36 months

Professional activities

Conference presentation:

Consideration of Human Factors in a Design of Fire-rescue Widow, 2017 International Symposium on Human Factors and UX, Beijing China, Oral presentation 28/10/2017

Conference organisation:

Design and Production Engineering, Organising Committee Member (OCM)

External collaboration:

Luxun Academy of Fine Arts (LAFA) China National Academy of Painting (CNAP) Dalian Polytechnic University (DPU), Prof Du, Haibin; Ms Zhao, Yan (LAFA) Mr Wang, Yonggang; Ms Gao, Tianxia (CNAP) Prof Chen, Yu; Ms Ge, Xiuli (DPU)

Fellowships:

Fellow of the High Education Academy (FHEA), The Higher Education Academy

Visiting Professor, Dalian University

Other invited event:

Asia-link: Sino-European Design Management Network., UK, A Sino-European Academic Network that helping Asian universities to establish Design Management Programmes.

Research Grants Awarded:

Liverpool John Moores University, RFID-based Industrial Design for the IoHT Industry, Grant value (£): 5000, Duration of research project: 12 months

Arts & Humanities Research Council (AHRC), Development through the Creative Economy in China: What Aspects of Participatory Design Can Help Urban Revitalisation; in Particular in the Restructuring of Former Industrial Zones in China., Dr Emma Roberts (CI); Jon Spruse (CI), Grant value (£): 250,000, Duration of research project: 36 months

China Government-WQ201708, A Comparative Research in Product Design Foundation Education within the UK and China., Du, Haibin; Zhao, Yan, Grant value (£): 3750, Duration of research project: 24 months

Innovate UK, A true random number generator (TRNG) MVP for RFID tags in healthcare, Grant value (£): 132,843, Duration of research project: 6 months