Fang Bin Guo is a senior designer with extensive experience in product/spatial design. He founded/ran a design consultancy in North East of China, meanwhile worked as a lecturer/programme leader in BA industrial design at a university till 2001. Since then, Fang worked for a variety of design consultancies/in house design teams in the UK & completed projects for well-known clients such as: Microsoft, Xeron, Dubailand, Raleigh Bikes & Hi-tec etc.
Fang remains actively involved in academic research and conducted a number of research projects that focus on identification of economic condition, cultural issues, industrial expectations, the current role of design/designer and their impact on design education, in particular clarifying pedagogical trends & curriculum development within product design sector.
2015, Liverpool John Moores University, United Kingdom, PGCert in Higher Education
2010, University of Salford, United Kingdom, PhD Higher Design Education
2003, University of Salford, United Kingdom, MSc Industrial Design
1991, Luxun Academy of Fine Arts, China (CN/CHN), BA Industrial Design
Conference Publication (journal proceedings)
Guo FB. 2017. Capturing Imagination: A Shift From Teaching to Learning ICERI2017, 10th International Coference of Education, Research and Innovation
Guo FB. 2016. Switching From Lecture to Design Workshop INTED 2016, 10th International Technology Education and Development Conference, 2016.
Guo FB, Finlay PJ. 2015. Educating Design Professionals In The 21st Century E&PDE 2015, The 17th International Conference on Engineering and Product Design Education
Guo FB, Finlay PJ. 2015. Aligning teaching and learning approach and assessment method to enhance the quality of higher design education INTED2015 Proceedings,2015, 9th international technology education and development conference,2015
Guo FB, Williams A. 2006. A comparative study of Industrial Design Education across HE Institutions within the UK and China D2B -IDM 2006, D2B - The 1st International Design Management Symposium: Shanghai 2006
Guo FB. 2011. Industrial Design Education 9783844383256
Engagement & Impact
Fellowship title: Member, Organisation: The Higher Education Academy
Fellowship title: Visiting Professor, Organisation: Dalian University
Other invited event:
Title of event: The "Asia Link", Location: Asia, Description: The EU-funded "Asia Link" programme is a Sino-European Design Network to develop collaborative curriculum in design management with Asian universities
Title of event: Visiting/Lecturing, Location: Luxun Academy of Fine Arts (LAFA), China, Description: Lecturing postgraduate students in school of industrial design at LAFA. It was part of the academic cooperation between LJMU & LAFA (a leading Chinese HE institution in art & design).