Liverpool Skyline

Department of Electronics and Electrical Engineering

Dr Fang Bin Guo


Dr Fang Bin Guo is a senior lecturer of Industrial Design and Organising Committee Member of Design and Production Engineering Conference. He teaches BSc Product Design Engineering and supervises PhD students’ research in arts, design and creative technologies. Dr Guo has been a senior designer with extensive experience in product/spatial design. He founded a design consultancy in China in 1996; meanwhile worked as a lecturer/programme leader in BA Industrial Design at Dalian Polytechnic University until 2001. Since then, he worked for a variety of design consultancies/in house design teams in the UK and completed projects for well-known clients include Microsoft, Christie Digital, Xerox, Government of Dubai, Raleigh Bikes and Hi-Tec shoes etc.
Dr Guo held BA/MSc degrees in Industrial Design and PhD degree in Higher Design Education. His research interests focus on identification of economic condition, cultural difference, expectations of creative industry and current role of design/designer within the UK and China. Especially clarification of pedagogical trends and curriculum development in higher design education. Dr Guo’s current researches incorporate Human Factors issue and its applications in new product development within digitised industry. Now he is working on an AHRC, Newton fund, £250k 36 months project 'Development through the Creative Economy in China'. Together with a LJMU funded 12 months project ‘RFID-based Industrial Design for the IoHT Industry’; and run parallel with an Innovate UK fund, £132k project ‘A true random number generator (TRNG) MVP for IFRD tags in healthcare’.


Chinese (Mandarin)


2015, Liverpool John Moores University, United Kingdom, PGCert in Higher Education
2010, University of Salford, United Kingdom, PhD Higher Design Education
2003, University of Salford, United Kingdom, MSc Industrial Design
1991, Luxun Academy of Fine Arts, China (CN/CHN), BA Industrial Design

Academic appointments

Lecturer/Senior lecturer, BSc Product Design Engineering, Liverpool John Moores University, 2010 - present
Lecturer/Programme leader, BA Industrial Design, Dalian Polytechnic University, 1999 - 2001


Conference publication

Guo FB. 2017. Capturing Imagination: A Shift From Teaching to Learning ICERI2017, 10th International Coference of Education, Research and Innovation

Guo FB. 2016. Switching From Lecture to Design Workshop INTED 2016, 10th International Technology Education and Development Conference, 2016.

Guo FB. 2015. Educating Design Professionals In The 21st Century E&PDE 2015, The 17th International Conference on Engineering and Product Design Education

Guo FB, Finlay PJ. 2015. Aligning teaching and learning approach and assessment method to enhance the quality of higher design education INTED2015 Proceedings,2015, 9th international technology education and development conference,2015

Guo FB, Williams A. 2006. A comparative study of Industrial Design Education across HE Institutions within the UK and China D2B -IDM 2006, D2B - The 1st International Design Management Symposium: Shanghai 2006


Guo FB. 2011. Industrial Design Education 9783844383256

Engagement & Impact

Conference presentation:

Consideration of Human Factors in a Design of Fire-rescue Widow, 2017 International Symposium on Human Factors and UX, Beijing China, Oral presentation 28/10/2017

Conference organisation:

Design and Production Engineering, Organising Committee Member (OCM)


Fellow of the High Education Academy (FHEA), The Higher Education Academy

Visiting Professor, Dalian University

Other invited event:

The "Asia Link", Asia/China, Participanted in the EU-funded "Asia Link" programme (2004-06) is a Sino-European Design Network to develop collaborative curriculum in design management with Asian universities include: the University of Salford (UK), Polytechnic Institute of Milan (Italy), Stockholm University (Sweden), Copenhagen University (Denmark), Tsinghua University (China), Shanghai Jiao tong University(China), Harbin Institute of Technology (China), King Mongkut’s University of Technology (Thailand)

Research Grants Awarded:

The Arts and Humanities Research Council, under the Newton Fund, Development Through the Creative Economy in China, Jon Spruce (LJMU); Fang Bin Guo (LJMU), Grant value (£): 250, Duration of research project: Three years

Liverpool John Moores University, RFID-based Industrial Design for the IoHT Industry, Grant value (£): 5000, Duration of research project: 12 months

Innovate UK, A true random number generator (TRNG) MVP for RFID tags in healthcare, Grant value (£): 132k, Duration of research project: 6 months

Arts & Humanities Research Council, Newton Fund, Development through the Creative Economy in China: What aspects of participatory design can help urban revitalisation; in particular in the restructuring of former industrial zones in China., Dr Fang Bin Guo (LJMU) & Dr Emma Roberts (LJMU), Grant value (£): 250,000, Duration of research project: 36 months