Liverpool Skyline

Department of Electronics and Electrical Engineering

Dr Fang Bin Guo


Dr Fang Bin Guo is a senior designer with extensive experience in product/spatial design. He founded a design consultancy in Northeast of China, meanwhile worked as a lecturer/programme leader in BA industrial design at a university till 2001. Since then, he worked for a variety of design consultancies/in house design teams in the UK and completed projects for well-known clients include: Microsoft, Xeron, Dubailand, Raleigh Bikes & Hi-Tec etc.

Fang remains actively involved in academic research and conducted a number of research projects that focus on identification of economic condition, cultural issues, industrial expectations, the current role of design/designer and their impact on design education, especially clarifying pedagogical trends and curriculum development. His current researches incorporate Human Factors issues and their applications in new product design/development (NPD), in particular in contemporary industry and further the impact on design and design education.


Chinese (Mandarin)


2015, Liverpool John Moores University, United Kingdom, PGCert in Higher Education
2010, University of Salford, United Kingdom, PhD Higher Design Education
2003, University of Salford, United Kingdom, MSc Industrial Design
1991, Luxun Academy of Fine Arts, China (CN/CHN), BA Industrial Design

Academic appointments

Lecturer/Senior lecturer, BSc Product Design Engineering, Liverpool John Moores University, 2010 - present
Lecturer/Programme leader, BA Industrial Design, Dalian Polytechnic University, 1999 - 2001


Conference publication

Guo FB. 2017. Capturing Imagination: A Shift From Teaching to Learning ICERI2017, 10th International Coference of Education, Research and Innovation

Guo FB. 2016. Switching From Lecture to Design Workshop INTED 2016, 10th International Technology Education and Development Conference, 2016.

Guo FB, Finlay PJ. 2015. Educating Design Professionals In The 21st Century E&PDE 2015, The 17th International Conference on Engineering and Product Design Education

Guo FB, Finlay PJ. 2015. Aligning teaching and learning approach and assessment method to enhance the quality of higher design education INTED2015 Proceedings,2015, 9th international technology education and development conference,2015

Guo FB, Williams A. 2006. A comparative study of Industrial Design Education across HE Institutions within the UK and China D2B -IDM 2006, D2B - The 1st International Design Management Symposium: Shanghai 2006


Guo FB. 2011. Industrial Design Education 9783844383256

Engagement & Impact


Member, The Higher Education Academy

Visiting Professor, Dalian University

Other invited event:

The "Asia Link", Asia, The EU-funded "Asia Link" programme is a Sino-European Design Network to develop collaborative curriculum in design management with Asian universities

Visiting/Lecturing, Luxun Academy of Fine Arts (LAFA), China, Lecturing postgraduate students in school of industrial design at LAFA. It was part of the academic cooperation between LJMU & LAFA (a leading Chinese HE institution in art & design).