Liverpool Skyline

Department of Electronics and Electrical Engineering

Mr Kevin Johnston

Mr Kevin Johnston

Telephone: 0151 231 2365

Biography

Employment History

2002 - present
Senior Lecturer, Marketing, Strategy and Media
School of Engineering, Technology and Maritime Operations , Liverpool John Moores University

1992 – 2002
Senior Lecturer, Marketing and Strategy
Derbyshire Business School, University of Derby

Qualifications

• Post Graduate Certificate Learning and Teaching in Higher Education (2006)
• Diploma, Chartered Institute of Marketing (1994)
• Masters Business Administration, University of Bradford (1990)
• BA (Hons.) (1987) Computer Science, University of Kent at Canterbury

Professional Membership

• Chartered Institute of Marketing
• Fellow of the Higher Education Academy

Publications

Books

Chaffey D. 2000. Internet Marketing Strategy, Implementation and Practice Financial Times/Prentice Hall 9780273643098