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Liverpool Business School

Prof Ian Fillis

Prof Ian Fillis


I am a leading entrepreneurial small business researcher, with other research interests in creativity, arts marketing and consumer research. I have built an extensive international research network, extending to Europe, North America and Australia where I am currently engaged in a number of funded research projects on arts and entrepreneurial marketing. My research output includes over eighty single and jointly authored refereed papers, Recent outputs include 3 and 4 star publications in the European Journal of Marketing and Annals of Tourism Research. I have a strong record of applying for and securing external funding. These include being Principal Investigator of an AHRC funded Cultural Value project, and a co-investigator on a large Australian Research Council grant application. My record of securing external research funding also includes awards from the ESRC, Scottish Enterprise, Scottish Arts Council and the Arts Council England. I have been University of Tasmania Distinguished Visitor and the Bowater Visiting Research Fellow, Deacon University. I have extensive experience in leading and directing research teams in the UK and in Australia. My teaching experience is considerable, from Marketing/Entrepreneurship focused subject specialisms at undergraduate and postgraduate levels to broader Management teaching, including Executive MBA and other programmes in the UK and overseas. I am also the Editor of the forthcoming Edward Elgar Handbook on Marketing and Entrepreneurship.


Journal Articles

Lee B, Fillis I, Lehman K. 2017. Art, science and organisational interactions: Exploring the value of artist residencies on campus Journal of Business Research, >DOI

Lee B, Fraser I, Fillis I. 2017. Nudging Art Lovers to Donate Nonprofit and Voluntary Sector Quarterly, 46 :837-858 >DOI

Abisuga-Oyekunle OA, Fillis IR. 2017. The role of handicraft micro-enterprises as a catalyst for youth employment Creative Industries Journal, 10 :59-74 >DOI

Fillis IR, Lehman K, Wickham M. 2016. conceptualising the symbolic product: an arts and cultural marketing imperative AT Business Management Review, 12 :64-76 >Link

Fillis I. 2015. The production and consumption activities relating to the celebrity artist Journal of Marketing Management, 31 :646-664 >DOI

Fillis I, Lee B, Fraser I. 2015. Measuring the cultural value of the Royal Scottish Academy New Contemporaries Exhibition as a platform for emerging artists Cultural Trends, 24 :245-255 >DOI

Fillis I. 2015. Biographical research as a methodology for understanding entrepreneurial marketing International Journal of Entrepreneurial Behaviour and Research, 21 :429-447 >DOI

Fillis I, Lehman K, Miles MP. 2015. The museum of old and new art: Leveraging entrepreneurial marketing to create a unique arts and vacation venture Journal of Vacation Marketing, 23 :85-96 >DOI

Fillis I, Mackay C. 2014. Moving beyond fan typologies: The impact of social integration on team loyalty in football Journal of Marketing Management, 30 :334-363 >DOI

Fillis I. 2014. The impact of aesthetics on the Celtic craft market Consumption Markets and Culture, 17 :274-294 >DOI

Lehman K, Wickham M, Fillis I. 2014. A cultural tourism research agenda Annals of Tourism Research, 49 :156-158 >DOI

Lehman K, Fillis IR, Miles M. 2014. The art of entrepreneurial market creation Journal of Research in Marketing and Entrepreneurship, 16 :163-182 >DOI

Fillis I. 2013. An aesthetic understanding of the craft sector Creative Industries Journal, 5 :23-41 >DOI

Valentine L, Fillis I, Follett G. 2013. An exploratory investigation into the role of a research and development programme on future craft practice Arts Marketing: An International Journal, 3 :95-116 >DOI

Fillis I, Lee B. 2011. Internationalisation of Korean performing arts: A case study analysis European Journal of Marketing, 45 :822-846 >DOI

Fillis IR, Lee B. 2011. internationalisation of korean performing arts; a case study analysis European Journal of Marketing, 5 :822-847 >Link

Fillis I. 2010. The art of the entrepreneurial marketer Journal of Research in Marketing and Entrepreneurship, 12 :87-107 >DOI

Fillis I. 2009. An evaluation of artistic influences on marketing theory and practice Marketing Intelligence and Planning, 27 :753-774 >DOI

Fillis I, Rentschler R. 2008. Exploring metaphor as an alternative marketing language European Business Review, 20 :492-514 >DOI

Fillis I. 2007. An examination of celtic craft and the creative consciousness as a contribution to marketing creativity Journal of Strategic Marketing, 15 :7-16 >DOI

Fillis I. 2007. A methodology for researching international entrepreneurship in SMEs: A challenge to the status quo Journal of Small Business and Enterprise Development, 14 :118-135 >DOI

Fillis I. 2006. A biographical approach to researching entrepreneurship in the smaller firm Management Decision, 44 :198-212 >DOI

Fillis I, Wagner B. 2005. E-business development: An exploratory investigation of the small firm International Small Business Journal, 23 :604-634 >DOI

Wagner BA, Fillis I, Johansson U. 2005. An exploratory study of SME local sourcing and supplier development in the grocery retail sector International Journal of Retail and Distribution Management, 33 :716-733 >DOI

McAuley A, Fillis I. 2005. The Orkney based craft entrepreneur: Remote yet global? Journal of Small Business and Enterprise Development, 12 :498-509 >DOI

Fillis I. 2004. The internationalizing smaller craft firm: Insights from the marketing/entrepreneurship interface International Small Business Journal, 22 :57-82 >DOI

Fillis I, Johannson U, Wagner B. 2004. Factors impacting on e-business adoption and development in the smaller firm International Journal of Entrepreneurial Behaviour & Research, 10 :178-191 >DOI

Fillis I, Wagner B, Johansson U. 2004. A qualitative investigation of smaller firm e-business development Journal of Small Business and Enterprise Development, 11 :349-361 >DOI

Wagner BA, Fillis I, Johansson U. 2003. E-business and e-supply strategy in small and medium sized businesses (SMEs) Supply Chain Management, 8 :343-354 >DOI

Fillis I, Wagner B, Johansson U. 2003. A conceptualisation of the opportunities and barriers to e-business development in the smaller firm Journal of Small Business and Enterprise Development, 10 :336-344 >DOI

Fillis I. 2002. Small Firm Marketing Theory and Practice: Insights From The Outside Journal of Research in Marketing and Entrepreneurship, 4 :134-157 >DOI

Fillis I. 2001. Small firm internationalisation: An investigative survey and future research directions Management Decision, 39 :767-783 >DOI

Fillis I. 2001. Post Millennial Meanderings on the Culture of Creativity Journal of Research in Marketing and Entrepreneurship, 3 :75-81 >DOI

Fillis I. 2000. Being Creative at the Marketing/Entrepreneurship Interface: Lessons from the Art Industry Journal of Research in Marketing and Entrepreneurship, 2 :125-137 >DOI


Schroeder JE, Fillis I. 2010. Aesthetic leadership Political and Civic Leadership: A Reference Handbook :1063-1070 9781412979337 >DOI

Fillis I. 2010. Creating a typology for the arts and crafts microenterprise Contemporary Microenterprise: Concepts and Cases :61-73 9781848449527

Fillis I. 2010. The tension between artistic and market orientation in visual art Marketing The Arts: A Fresh Approach :31-39 >DOI

Fillis I. 2009. Entrepreneurial crafts and the tourism industry Tourism and Entrepreneurship: International Perspectives :133-147 9780080942728 >DOI

Fillis I. 2004. The theory and practice of visual arts marketing Arts Marketing :119-138 >DOI


Fillis I, Rentschler R. 2005. Creative marketing: An extended metaphor for marketing in a new age :1-161 9780230502338 >DOI