Liverpool Skyline

Liverpool Business School

Prof Ian Fillis

Prof Ian Fillis


I am a leading entrepreneurial small business researcher, with other research interests in creativity, arts marketing and consumer research. I have built an extensive international research network, extending to Europe, North America and Australia where I am currently engaged in a number of funded research projects on arts and entrepreneurial marketing. My research output includes over eighty single and jointly authored refereed papers, Recent outputs include 3 and 4 star publications in the European Journal of Marketing and Annals of Tourism Research. I have a strong record of applying for and securing external funding. These include being Principal Investigator of an AHRC funded Cultural Value project, and a co-investigator on a large Australian Research Council grant application. My record of securing external research funding also includes awards from the ESRC, Scottish Enterprise, Scottish Arts Council and the Arts Council England. I have been University of Tasmania Distinguished Visitor and the Bowater Visiting Research Fellow, Deacon University. I have extensive experience in leading and directing research teams in the UK and in Australia. My teaching experience is considerable, from Marketing/Entrepreneurship focused subject specialisms at undergraduate and postgraduate levels to broader Management teaching, including Executive MBA and other programmes in the UK and overseas. I am also the Editor of the forthcoming Edward Elgar Handbook on Marketing and Entrepreneurship.


Journal article

Fillis IR, Lehman K, Wickham M. 2018. Exploring Supply Side Network Interactions in the Visual Art Production Process Poetics: Journal of Empirical Research on Culture, the Media and the Arts, >Link

Fillis IR, Lee B, Fraser I. 2018. Creative Futures for New Contemporary Artists: Opportunities and Barriers International Journal of Arts Management, 2 :9-19 >Link

Fillis IR, Lee B, Fraser I. 2017. Art, science and organisational interactions: Exploring the value of artist residencies on campus Journal of Business Research, >DOI

Fillis IR, Lehman K, Wickham M. 2016. conceptualising the symbolic product: an arts and cultural marketing imperative AT Business Management Review, 12 :64-76 >Link

Fillis IR, Lee B, Fraser I. 2016. Measuring the cultural value of the Royal Scottish Academy New Contemporaries Exhibition as a platform for emerging artists Cultural Trends, 24 :245-255 >DOI >Link

Fillis IR. 2015. The production and consumption activities relating to the celebrity artist Journal of Marketing Management, 31 :646-664 >Link

Fillis IR. 2015. Biographical research as a methodology for understanding entrepreneurial marketing International Journal of Entrepreneurial Behaviour and Research, 3 :429-427 >DOI >Link

Fillis IR, Mackay C. 2014. moving beyond fan typologies: the impact of social integration on team loyalty in football Journal of Marketing Management, 30 :334-363 >DOI >Link

Fillis IR. 2014. The impact of aesthetics on the Celtic craft market Consumption, Markets and Culture, 17 :274-294 >DOI >Link

Fillis IR, Lehman K, Wickham M. 2014. a cultural tourism research agenda Annals of Tourism Research, 49 :156-158 >Link

Lehman K, Fillis IR, Miles M. 2014. The art of entrepreneurial market creation Journal of Research in Marketing and Entrepreneurship, 16 :163-182 >DOI

Fillis IR. 2013. An aesthetic understanding of the craft sector Creative Industries Journal, 5 :23-41 >Link

Fillis IR, Valentine L, Follett G. 2013. an exploratory investigation into the role of a research and development programme on future craft practice Arts Marketing: An International Journal, 3 :95-116 >DOI >Link

Fillis IR, Lee B. 2011. internationalisation of korean performing arts; a case study analysis European Journal of Marketing, 5 :822-847 >Link

Fillis I. 2010. The art of the entrepreneurial marketer Journal of Research in Marketing and Entrepreneurship, 12 :87-107 >DOI

Fillis I. 2007. A methodology for researching international entrepreneurship in SMEs: A challenge to the status quo Journal of Small Business and Enterprise Development, 14 :118-135 >DOI

Johansson U. 2005. An exploratory study of SME local sourcing and supplier development in the grocery retail sector International Journal of Retail and Distribution Management, 33 :716-733 >DOI

Fillis I. 2005. The Orkney based craft entrepreneur: Remote yet global? Journal of Small Business and Enterprise Development, 12 :498-509 >DOI

Fillis I. 2003. Image, Reputation and Identity Issues in the Arts and Crafts Organization Corporate Reputation Review, 6 :239-251 >DOI

Fillis IR, Lee B, Fraser I. Nudging art lovers to donate. Nonprofit and Voluntary Sector Quarterly, >Link

Fillis IR, Abisuga-Oyekunle O. The role of handicraft micro-enterprises as a catalyst for youth employment Creative Industries Journal, >DOI

Fillis IR, Lehman K, Miles MP. The Museum of Old and New Art: Leveraging entrepreneurial marketing to create a unique arts and vacation venture. Journal of Vacation Marketing, >DOI


Fillis IR, Lehman K, Wickham M. 2016. Motivations for consuming art and cultural experiences: Report to industry Motivations for consuming art and cultural experiences: Report to industry :1-18 >Link


Fillis I. 2010. The tension between artistic and market orientation in visual art Marketing The Arts: A Fresh Approach :31-39 >DOI


Fillis I, Rentschler R. 2005. Creative marketing: An extended metaphor for marketing in a new age :1-161 9780230502338 >DOI