Liverpool Skyline

Liverpool Business School

Dr Mathew Analogbei

Dr Mathew Analogbei

Publications

Journal Articles

Quinn L, Dibb S, Simkin L, Canhoto A, Analogbei M. 2016. Troubled waters: the transformation of marketing in a digital world European Journal of Marketing, 50 :2103-2133 >DOI

Analogbei MA. 2013. Foreign Retail Entry Strategy: Empirical support for the use of the independent entry strategy in an uncertain developing market environment GSTF International Journal of Business Review., :201-210

Analogbei MA. 2005. ‘The practice of marketing in the hospitality industry in Nigeria – appraising the private sector initiatives’ The enterprise-International Research Journal for Development, volume 5 (6) Aug-Dec: 35-48. :125-139

Analogbei MA. 2004. ‘An evaluation of the Nigeria capital market: a case study of the stock exchange in a depressed economy’ The enterprise-International Research Journal for Development., :75-90

Books

Analogbei MA. 2015. Retail Entry Strategies for emerging markets - Cost and Institutional dynamics :1-344 Scholars press. Germany 978-3-639-66987-9

Analogbei MA. 2006. ‘International Marketing’ XTYMAX Publishers. Asaba Nigeria

Analogbei MA. 2005. ‘The Practice of Marketing’ XTYMAX Publishers, Asaba Nigeria. Nigeria

Analogbei MA. 2003. ‘Quantitative Analysis for Business Decisions’ Labsun Publishers, Asaba Nigeria. Nigeria

Conference Publication (journal proceedings)

Analogbei MA. Adopting the Real Options Theory in entry mode decisions – Empirical support for retail JV operations in Nigeria International Marketing Trends Conference

Analogbei MA. Foreign Retail Entry Strategy: Empirical support for the use of the independent entry strategy in an uncertain developing market environment, Academy of International Business UK & Ireland

Analogbei MA. Using the 'big data' in key account management effectiveness - A conceptual evaluation, Academy of Marketing conference

Analogbei MA. Adopting the Real Options Theory in entry mode decisions – Empirical support for retail JV operations in Nigeria. International Marketing Trends Conference

Analogbei MA. ‘Analysis of the entry mode strategies of International Retailers – An Institutional perspective view of International Retailers in Nigeria’ 36th Annual Conference of the Academy of International Business (UK & Ireland)

Analogbei MA. ‘Analysis of the entry mode strategies of International Retailers – An Institutional perspective view of International Retailers in Nigeria’ 5th Annual Scottish Doctoral Management Conference

Engagement & Impact

Editorial boards:

Publication: African Journal of Business Management, Position: Editorial Board member, URL: http://www.academicjournals.org/journal/AJBM

External collaboration:

Institution: Henley Business School; Open University Business School; Oxford Brookes Business School; University of Liverpool, Collaborator: Prof. Sally Dibb; Prof. Lyndon Simkin; Dr Conhoto Anna; Dr Quinn Lee.

External PGR examinations performed:

Name of University: University of Sussex, Award student examined for: PhD, Thesis title: The cause, development and outcome of Word-of-mouth marketing: with particular reference to WOM volume, valence and the modelling of viral marketing

Name of University: University of South Wales, Award student examined for: PhD, Thesis title: The effectiveness of cultural factors in the marketing of small and medium-

Membership of professional bodies:

Academy of International Business Sub-Saharan Africa, Member, https://aib.msu.edu/community/chapters/CH_Sub-Saharan-Africa.asp

Chartered Institute of Marketing of Nigeria, Associate member, http://www.cimn.8m.com/

Chartered Institute of Marketing UK, Member, http://www.cim.co.uk/Home.aspx

Academy of International Business UK & Ireland, Member, http://www.aib-uki.org/

Other invited event:

Title of event: External Examiner, Location: Edinburgh Napier University, Description: External examiner for BA Marketing management suite and other modules including Consumer Behaviour (Hong Kong) and Principles and Practice of Marketing (Hong Kong).

Research Grants Awarded:

Santander Bank project (Phase 1 & 2), Customer Relationship Management in the financial services sector: An International perspective on Management practices, Sally Dibb, Maureen Meadows, Matt Hinton, Luciano Batista, Grant value (£): £25,000, Duration of research project: 1 year

• National Strategic Directorate for e-Social Science – Digital Social Research Community Activities Funding Scheme, “Collecting and using customer data in the digital age”, Prof Sally Dibb; Prof Lyndon Simkin; Dr Conhoto Anna; Dr Quinn Lee, Grant value (£): £10,000, Duration of research project: 6 months