Liverpool Skyline

Liverpool Business School

Mr Peter Simcock

Mr Peter Simcock

Telephone: 0151 231 3648


Journal Articles

Simcock PJ, Sudbury, L . 2010. Grandparenthood and cognitive age: key variables for targeting the over-50 market Journal of Micro & Macro Marketing, >DOI

Conference Publication (journal proceedings)

McGrath J, Simcock PJ. Place branding: A student perspective of the Liverpool experience International Place Branding Association >Link