Liverpool Skyline

Liverpool Business School

Mr Peter Simcock

Mr Peter Simcock

Telephone: 0151 231 3648

Publications

Journal article

Simcock PJ, Sudbury, L . 2010. Grandparenthood and cognitive age: key variables for targeting the over-50 market Journal of Micro & Macro Marketing, >DOI

Conference publication

McGrath J, Simcock PJ. Place branding: A student perspective of the Liverpool experience International Place Branding Association >Link