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Liverpool Business School

Prof Shona Bettany

Prof Shona Bettany



Mäkelä M, Bettany S, Stevens L. 2018. Crunch my heart! it falls for you: Carnal-singularity and chocolate gift-giving across language contexts Gifts, Romance, and Consumer Culture :153-170 9781138500709 >DOI

Bettany S. 2015. A commentary: Where (and what) is the critical in consumer-oriented actor-network theory? Assembling Consumption: Researching Actors, Networks and Markets :188-197 9781138820937 >DOI

Bettany S. 2012. Local accounts: Authoring the critical marketing thesis Critical Marketing: Defining the Field :69-81 9780080549767 >DOI

Bettany SMM. Subject/Object relations and Consumer Culture Maclaran P, Kravets O. >Public Url

Bettany SMM, Visconti L, MacLaran P. Genders, Consumption and Markets

Journal article

Bettany SMM, Kerrane B. 2018. Figuring the pecking order: emerging child food-preferences when species meet in the family environment" European Journal of Marketing, 52 :2334-2355 >DOI >Public Url

Bettany SMM, Kerrane B. 2016. The socio-materiality of parental style: negotiating the multiple affordances of parenting and child welfare within the new child surveillance technology market European Journal of Marketing, 50 :2041-2066 >DOI >Public Url

Kerrane B, Bettany S, Kerrane K. 2015. Siblings as socialization agents: Exploring the role of ‘sibship’in the consumer socialization of children European Journal of Marketing, :713-735. >Public Url

Bettany SMM, Kerrane B, Hogg M. 2014. The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood. Journal of Business Research, :1544-1551

Kerrane B, Hogg M, Bettany S. 2012. Children's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption. Journal of Marketing Management, :809-835

Bettany S, Belk RW. 2011. Disney discourses of self and other: Animality, primitivity, modernity, and postmodernity Consumption Markets and Culture, 14 :163-176 >DOI

Bettany S, Kerrane B. 2011. The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption European Journal of Marketing, 45 :1746-1756 >DOI

Bettany S, Dobscha S, O'Malley L, Prothero A. 2010. Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing Marketing Theory, 10 :3-28 >DOI

Bettany S, Woodruffe-Burton H. 2009. Working the limits of method: The possibilities of critical reflexive practice in marketing and consumer research Journal of Marketing Management, 25 :661-679 >DOI

Bettany S, Daly R. 2008. Figuring companion-species consumption: A multi-site ethnography of the post-canine Afghan hound Journal of Business Research, 61 :408-418 >DOI

Bettany S. 2007. The material semiotics of consumption or where (and what) are the objects in consumer culture theory? Research in Consumer Behavior, 11 :41-56 >DOI

Kerrane B, Bettany S, Hogg M. Revisiting contemporary issues in family consumption Journal of Marketing Management, :1527-1532


Johnson S, Orr K, Bettany S, Sturgeon-Adams S, Terry M, Smith R. 2013. EVALUATING THE BUSINESS IMPACT OF SOCIAL SCIENCE Report to Economic and Social Research Council (ESRC) EVALUATING THE BUSINESS IMPACT OF SOCIAL SCIENCE Report to Economic and Social Research Council (ESRC)

Conference publication

Bettany SMM, Kerrane B. 2013. The Not So Simple Life: Naturecultures of Voluntary Simplicity

Bettany S, Kerrane B, Hogg M. 2012. Negotiating "The New Father": the Consumption of Technology Within the Contemporary Family", Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes,, Association for Consumer Research

Bettany S, Gatrell C. 2009. The present location of temporal embeddedness: The case of time linked consumption practices in dual career families Advances in Consumer Research, 36 :293-299

Bettany S, Burton HW. 2006. Steps towards transformative consumer research practice: A taxonomy of possible reflexivities Advances in Consumer Research, 33 :227-234

Easton G, Zolkiewski J, Bettany S. 2003. Mapping industrial marketing knowledge: A study of an IMP conference Journal of Business and Industrial Marketing, 18 :529-544

Rowe D, Bettany S. Targeting dis-identification strategies with consumer communications: the case of sexual health risk in men who have covert sex with men (MCSM), Association for Consumer Research

Bettany SMM. The politics of in/appropriate/d others: moving beyond the vulnerable consumer in the LGBT market/movement Macromarketing

Bettany SMM, Rowe D. Targeting Dis-identification Strategies with Social Marketing Communications: The Case of Sexual Health Risk in Men Who Have Covert Sex with Men (MCSM), Macromarketing

Bettany SMM, Kerrane B. Baby Hacking: the Trend of Surveillant Seduction in Child Consumer Socialisation. Advances in Consumer Research, Association for Cosnumer Research Volume 42.

Bettany SMM. Fashionable translations: where (and what) is the critical in consumer-oriented Actor Network Theory? Macromarketing

Kerrane B, Bettany , Hogg M. The material semiotics of fatherhood: the co-emergence of technology and the contemporary father

Bettany SMM, Kerrane B. Figuring the post-avian domestic chicken: voluntary simplicity and the not-so-simple life Consumer Culture Theory

Bettany SMM, Kerrane B. "Big mother” is watching you: the baby hacking trend of surveillant seduction in child consumer socialisation" Macromarketing

Kerrane B, Bettany S. Exploring the role siblings play in the consumer socialization of children. In Child and Teen Consumption


Bettany SMM, Stevens L, Makela M. Crunch my heart! It falls for you: re-theorizing chocolate gift-giving as carnal-singularity across language contexts

Engagement & Impact

External PGR examinations performed:

University of Leicester, PhD, Speak to the Leg: A post-Paralympic analysis of consumer-object relations


Other Professional Activity:

External Examiner University of Bath Marketing programmes 2015-