Liverpool Skyline

Liverpool Business School

Dr Vito Tassiello

Dr Vito Tassiello

Publications

Journal Articles

De Angelis M, Tassiello V, Amatulli C, Costabile M. 2017. How language abstractness affects service referral persuasiveness Journal of Business Research, 72 :119-126 >DOI

Petruzzellis L, Romanazzi S, Tassiello V. 2011. Branding relationships in financial services: Paradigm shift in Mediterranean countries Journal of Brand Management, 18 :312-328 >DOI

Amatulli C, De Angelis M, Tassiello V. Efficacia delle raccomandazioni online relative ai servizi: il ruolo del tipo di linguaggio del mittente e della conoscenza previa del destinatario Micro & macro marketing,

Tassiello V, De Angelis M, Amatulli C. Piattaforme digitali e rischio sociale nella condivisione di opinioni estreme Micro & macro marketing, >DOI

Tassiello V, Lombardi S, Costabile M. Are we truly wicked when gossiping at work? The role of valence, interpersonal closeness and social awareness Journal of Business Research, 84 :141-149

Conference Publication (journal proceedings)

Tassiello V, De Angelis M, Amatulli C, Costabile M. Topic Controversy and WOM: the Effect of Opinion Extremeness on Sharing Advances in Consumer Research, Association for Consumer Research 44 :651-652