Case study

Alternative Group

Alternative Group

LJMU and the Alternative Group undertook two Knowledge Transfer Partnerships

Client: Alternative Group

Issue: Change to the company's corporate structure

Session: Knowledge Transfer Partnership

Alternative Futures Group


The Alternative Group is a voluntary sector charity based in Huyton, Liverpool. The Alternative Group provides housing and care across the North West for some 600 service users and tenants who have severe learning difficulties and enduring mental health needs.

With 1,600 employees and a current growth rate in excess of 20% per annum, the organisation is currently changing its corporate structure to the Alternative Futures Group, retaining its sister company Alternative Housing.

Knowledge Transfer Partnerships

Through two Knowledge Transfer Partnership (KTP) projects and consultancy, LJMU worked with the Alternative Group to develop a new ICT infrastructure. LJMU also undertook a programme of business process re-engineering. Our work enabled the company to: 

  • address ICT priorities, set up an ICT department, renegotiate ICT support contracts and develop a prototype intranet
  • develop a code of conduct, diagnostic awareness charts, a welcome pack for service users
  • revolutionise and streamline all helpdesk processes, enhance processes for quality control, quality improvement and business improvement
  • secure a leadership development contract through the Centre for Leadership Development


LJMU's Liverpool Business School worked with the Alternative Group on this project.


On the first KTP, the following staff worked on the project:

  • Mark Chadwick (KTP Associate)
  • Francis Muir
  • Doug Haynes
  • Jim Sheehan
  • George Foster

On the second KTP, the following staff worked on the project:

  • Angela Burton (KTP Associate)
  • Barry Barnes
  • Dr Ann Thorne
  • Doug Haynes
  • Francis Muir

Client benefits

“Our partnership with LJMU has been transformational; it has challenged our vision, broadened our thinking and deepened our business integration. We couldn’t have
developed so successfully without their support. This year, we are on target to achieve an extra £10 million in the group revenue. LJMU is now a natural source for ‘new blood’ to take the organisation forward.”

Matthew Clarke, Founder and Director of Strategy and Development

Project outcome

  • A DTI national Business Leader of Tomorrow award was secured as a result of the first KTP. This brought high-profile PR opportunities to the University

  • Cross-faculty collaboration

  • Problem-based teaching materials were developed for three modules in e-business and ICT professional practice

  • Five conference papers were delivered
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