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Which digital marketing tactics are most effective for Higher Education (HE) student recruitment during a crisis?

Can you help us with this study?

The study seeks to understand current LJMU level 3 and level 4 students’ opinions on the marketing materials they engaged with during the decision making period before they enrolled for study at LJMU.

It will aim to determine which digital marketing tactics are most effective for Higher Education (HE) student recruitment during a crisis. Results will be published in a thesis and may be shared with student recruitment staff in order to assist in the development of future marketing and student recruitment campaigns.

How the study will take place

The research will involve interviewing you on Zoom or Teams and this will take approximately 30-40 minutes. Participants will be provided with a £10 Amazon voucher in recognition of the time given to the research.

How to take part

If you are interested in participating in the study or if you have any further questions, please email Natasha Pyke at: n.a.pyke@ljmu.ac.uk Interviews will be arranged at a time to suit you. 

To find out more about this study, take a look at the participant information sheet.