CPD Certificate Video Content Production

Video Content Production

Start dates

January 2023

Course length

12 weeks

Course cost

Total cost: £2,312.40


Mt Pleasant campus

Faculty of Arts, Professional and Social Studies:

0151 231 5175


Course aim

This course is for individuals either already working in or those seeking to work in digital content creation.

This course will allow you to identify a range of creative video production practices. At the end of the course, you will be able to practice and apply a range of professional video production techniques. You will also be able to explain a creative concept to an expert panel.

Course content

You will be given the opportunity to develop skills in video production, animation and motion graphic practice, and creative production. You will also develop an understanding of how organisations may adopt digital video content.

You will produce four to five short films (between 30 seconds and 2 minutes in length), with increasing levels of complexity, that explore and refine different skills and techniques.

You will work in different teams and different roles for each brief, enabling you to create an individual portfolio of work which you will use to create your own personal showreel. This showreel will include titles and a personal, short introduction to camera.

You will then complete an individual challenge (of your own choosing), consisting of an independent brief that will be pitched to an industry panel.

Course content may include, but is not limited to, the development of:

  • Professional video production skills, cinematography (lighting, sound, shot types, framing etc.)
  • Storytelling techniques and narrative theories
  • Editing using industry standard software, including project setup and interface, the organization of video documents, creating and editing visual elements, and publishing digital media
  • Film analysis
  • Film theories and practices including audience and reception theories, and target audiences and platforms
  • Interpersonal skills
  • Presentation skills

Teaching and learning

You will watch, analyse, and discuss a range of different film and video styles and genres. Working in small teams, you will design and formulate a response to a given brief in a similar style to the videos that have been explored in the seminar sessions.

You will be supported by a range of asynchronous lectures and demonstrations that will explore different aspects of video production. Practical sessions and workshops will allow you to develop and practice some of the techniques discussed within a supportive environment. Group and individual tutorials will be used to give formative feedback from peers and lecturers.

The course will commence with an introduction to the creative industries by industry guests, giving you an overview of their industry and what key skills students will need to develop to enable them to be successful within their industry.

You will analyse professional video content and will apply some of the skills and techniques discovered to your own video productions before presenting your work to an industry panel.

Entry requirements

  • A/AS Level 104 UCAS points from a minimum of 2 A Levels. Maximum of 20 AS points accepted. BTEC National Diploma 104 UCAS Tariff points. Irish Leaving Certificate 104 UCAS tariff points. Maximum of 20 UCAS tariff points at Ordinary Level Scottish Higher 104 UCAS points to include 2 Advanced Higher International Baccalaureate 24 IB points Access At least 9 Distinctions and 36 Merits or any other combination that equates to 104 UCAS tariff points in a relevant subject
  • Other - Prior to starting the programme applicants must have obtained grade 4 or grade C or above in English Language and Mathematics GCSE or an approved alternative qualification:
  • Key Skills Level 2 in English/Maths
  • NVQ Level 2 Functional skills in Maths and English Writing and or Reading Skills for Life Level 2 in Numeracy/English
  • Higher Diploma in Maths/English
  • Functional skills Level 2 in Maths/English
  • Northern Ireland Essential Skills Level 2 in communication or Application of Number
  • Wales Essential Skills Level 2 in Communication or Application of Number
  • Mature entry Applications are welcomed from mature and non-standard applicants who will be considered on an individual basis

How to apply

Apply via the LJMU online application form.


There will be two assessment tasks:

  1. A series of short films (created in groups) which will be used to create a showreel
  2. An individual project which will be developed and pitched to an industry panel.

CPD award

Certificate of Professional Development in Content Creation, Graphics and Visualisation.

Further information

Further information contact the Faculty of Arts, Professional and Social Studies:
0151 231 5175

The University may make changes to a programme of study or module where such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University.

Further guidance on programme changes.