About your course
This exciting Masters degree at Liverpool John Moores University is designed to give both beginner and experienced practitioners essential skills and experience in digital communications and PR.
- Course available to study full time (1 year) and part time (2 years)
- Fully recognised by the Chartered Institute of Public Relations and aligns with the professional body's criteria for employability and market relevance
- Taught by experienced PR industry practitioners
- Provides a global focus in an increasingly international discipline
- Emphasis on contemporary case studies from industry partners and scenarios
In addition to our expert academic staff, keynote tutorials and seminars will be delivered by industry practitioners and guest speakers from a variety of organisations, further enhancing your understanding of this fascinating field.
Introduction to the School
The Liverpool Business School is a forward looking, professional, business school, active globally as well as locally. We maintain close links with business and place students at the centre of all that we do.
The School provides responsive business education that prepares graduates for a wide range of business and management careers. We are proud of our approach to providing business education, which emphasises practical knowledge and its application, delivered by supportive and approachable staff. Throughout its history, the School has served the business needs of the North West through programmes which focus on developing professional capabilities required by a contemporary, dynamic economy. The School emphasises the power of education and practical application of research to improve the employability of people entering private, public and voluntary sectors, boosting the productivity of work forces, generating innovation and growth.
Top class facilities
The School is based in the Redmonds Building, located in the heart of the bustling Mount Pleasant campus and Liverpool’s growing Knowledge Quarter. Redmonds Building is shared by three Schools within the Faculty of Arts, Professional and Social Studies – Liverpool Business School, Liverpool Screen School and the School of Law - making for a rich blend of student learning experiences. As well as high quality lecture theatres and seminar rooms, social spaces, and ground floor cafe, the School has a state-of-the-art professional suite, with the capability to host conferences and seminars plus a dedicated postgraduate and research area. Redmonds Building is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week.
Why study this course at LJMU?
For over a decade Liverpool Business School has taught public relations and media management.
According to The Guardian 2017 University subject League Table for Journalism, Publishing and Public Relations, LJMU is ranked 8th in the country for overall student satisfaction.
Our proven pedigree is regularly demonstrated in the work-ready, adaptive and confident graduates who are able to practice effective public relations, corporate communications and event management after finishing their degree.
This postgraduate degree will provide the knowledge for professionals and graduates wishing to take their studies and knowledge to the next level. Your career prospects will greatly improve as a result of completing this programme, thanks to the cutting-edge learning on the programme.
Programme outline and structure
The growth of digital communications and its effect on reputation and branding have been apparent in recent years. News and opinions can spread quickly online often fuelling international print and broadcast media news agendas, providing new challenges for PR practitioners.
This International Public Relations Masters programme has been developed to reflect the growing trend for the public relations profession to have an international outlook and approach to strategy. Programme content has been developed to reflect this shift as well as incorporating the more traditional skills required by practitioners to support the industry as it evolves.
The CIPR’s recent report, ‘The State of the Profession 2013/14’, presents a healthy industry with an increasing range of opportunities for graduates and practitioners. As such graduates of this exciting masters course are expected to enjoy enhanced career prospects - both for new professionals and those seeking promotion.
Throughout the programme you will be encouraged to take part in lively and the interactive debates and discussions. You will study a mix of core and options covering the following topics:
- Digital PR
- International perspectives on corporate communications
- Strategy and planning
- Global events management
- Media relations
- Crisis and disaster management
- Corporate social responsibility
- Internal communications
In addition to a team of expert and experience academic staff, keynote tutorials and seminars will be delivered by industry practitioners and guest speakers from a variety of organisations in the ‘not for profit’ and commercial sectors, drawn from LJMU's Employer Forum, alumni network and World of Work Careers Centre.
You will be based in the Redmonds Building, which is located in the heart of Liverpool’s bustling Knowledge Quarter. As a postgraduate student of Liverpool Business School, you will have access to the School’s postgraduate study areas, as well as its social spaces and café.
LJMU’s libraries are well resourced and open 24 hours a day for those who require access to learning resources at any time of the day or night.
During the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the programme’s learning outcomes are closely matched to those of the industry’s key professional bodies.
What you will study on this degree
Please see guidance below on core modules:
- PR Perspectives
Provides an introduction to the PR world from theoretical and practitioner perspectives
- Public Relations Planning and Strategy
Develops a systematic understanding of the strategic planning process as applicable to public relations campaigns
- Managing Business Research 1 / 2
Provides the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level
- Digital Communication Management
Explores digital communication technologies to understand the effects that this application of technology (including social media) is having on the public relations function
- Media Relations
Demonstrates how to research, develop and apply effective professional media management methods
- International Research Project
Requires you to produce a research project that applies managerial concepts and research techniques to a significant international public relatios-related organisational issue or problem
- International Public Relations
Provides an international context to the practice and principles of Public Relations
- Digital Marketing in Context
Develops a theoretical and practical understanding of current issues and trends in digital marketing. You will be introduced to the impact of digital marketing on organisations and customers
Further guidance on modules
The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.Please email firstname.lastname@example.org if you require further guidance or clarification.
How will I be assessed?
You will be assessed by a variety of methods.
Assessments will include case studies and submitted coursework, presentations, campaign planning work and the live PR briefs.
Staff research interests
Liverpool Business School is home to a vibrant and active research community who are committed to innovation and excellence in research.
Our research is concerned with important contemporary business and management issues, it’s multidisciplinary in practice and reflects the School’s areas of special expertise. This approach is evident not only in our research but in PhDs and in some of the taught courses we offer or have designed for clients. Our main areas of research expertise include:
- entrepreneurship and small businesses
- public management
- evaluation research
- research with practitioners
Our expertise in Entrepreneurship is based on research specifically in this area, including the specialist topics of rural entrepreneurship, sustainability and graduate start-ups.
Our Centre for Public Services Management helps us to focus our research expertise in public management, and we work with public bodies regionally and elsewhere to build our research base and put theory into practice.
Entry requirements (Home)
A good second class honours degree in a Business-related subject, Computing and Media would be useful, however a degree in any relevant discipline will be accepted.
International applicants: IELTS 6.0 (minimum score of 5.5 in each individual component). Applicants who have graduated with a UK degree or degree from a majority English speaking country within 24 months of the start of the MSc are exempt from this requirement.
Entry requirements (International)
LJMU welcomes applications from international students. In addition to normal entry requirements, you will be expected to demonstrate a very good level of English language competence, for example an IELTS score of 6.0-6.5 or equivalent. Please note: specific courses may require higher levels of English language competence. If you have applied to study a full-time taught Masters, MRes, MPhil or PhD at LJMU, you should check if you require an Academic Technology Approval Scheme or ATAS certificate. It can take four to six weeks to receive an ATAS certificate, so please make sure you apply as early as possible. You can find out more on the British Foreign and Commonwealth Office (FCO) website. Alternatively, contact LJMU’s International Admissions Team for guidance. Please note: international students entering on a Tier 4 visa cannot study part time. Students entering the UK on alternate types of visa may be in a position to study part time. Please contact LJMU’s International Admissions Team for further details before making your application. In order to obtain a visa you will also need to show evidence that the money required to cover your tuition fees and living expenses has been in your bank account for at least 28 days prior to submitting your visa application. So please make sure that your finances are in place before applying. For more details, go to our international website. For advice on any aspect of the application process, please contact LJMU’s International Admissions Team.
6.0 (Min 5.5 in each component)
Please Note: All international qualifications are subject to a qualification equivalency check via NARIC.
All full and part-time students enrolled on postgraduate taught programmes at LJMU are liable to pay an annual tuition fee. You can opt to pay your tuition fees in full at the start of each academic year or pay by instalments. If you need advice about how you will pay your tuition fees, please email to LJMU’s Student Funding Team as soon as possible.
Sources of funding
Postgraduate Masters loans are available for the 2017/18 academic year. The new loans, of up to £10,000, are available for students attending eligible full and part-time Masters courses, in line with the existing qualification framework for England. Administered by the Student Loan Company, the loans will be available to those under 60 at the start of their course.
Loan repayments will begin the April after course completion, with the first cohort of borrowers commencing repayments in April 2019. Repayments will be made at a rate of 6% of income above an earning threshold of £21,000. This threshold will be frozen until 2021. For details of loan terms, conditions and eligibility, go to: ljmu.ac.uk/postgraduate-funding LJMU Alumni AwardFinal year undergraduates and alumni of the University are eligible to apply for a 20% reduction in their postgraduate tuition fees if they choose to progress onto a higher degree programme at LJMU. Both Home and international LJMU students and alumni can apply for this award (subject to eligibility criteria*). Postgraduate International Scholarships
LJMU offers scholarships for international applicants accepted onto taught masters programmes (excluding distance learning programmes) and research degrees. Current LJMU international students and alumni interested in pursuing postgraduate study and research at the University are eligible to apply for these scholarships along with new applicants.
English for Postgraduate Studies Bursary
A Bursary is also available for international students who need to improve their IELTS score prior to enrolling on their postgraduate course or research programme at the University. This course is run by LJMU’s International Study Centre.
Earn While You Learn
Working while you study means you may be able to pay for your course without taking out any further loans or at least reducing the amount you need to borrow. Working while you study also gives you the skills valued by employers, such as managing your workload and prioritising your time.
LJMU’s Vacancy website can help you find graduate vacancies, sandwich/industrial placements, internships / summer work, part-time jobs, volunteering opportunities and work-based learning placements. Over 1,000 local and regional employers regularly list opportunities on the website.
Professional and Career Development Loans (PCDL)
Many students fund their postgraduate studies via Professional and Career Development Loans. This is a bank loan which you will have to pay back once you’ve completed the course. However, while you are studying any interest on the loan will be paid for you by the Skills Funding Agency. PCDLs worth between £300 and £10,000 are available for eligible postgraduates to fund up to two years of study (three if the course includes work experience). The loan is split into course fees and living costs.
Some organisations and companies fund the cost of postgraduate studies for their employees as they recognise the value of having well qualified staff. Check out our courses and see if there are any on offer that could enhance your current career. Remember, employer support doesn’t always have to be financial; it can take other forms too, such as flexible working arrangements, day release and time in lieu of study.
Support for disabled students
Disabled Students’ Allowances or DSAs are designed to help meet the extra course costs students can face as a direct result of a disability, on-going health condition, mental health condition or specific learning difficulty. DSAs don’t have to be paid back and the type of support you receive will be determined by your specific needs not your household income. Please contact LJMU’s Disability team for further advice: 0151 231 3164/3165.
Council tax exemption
All full-time postgraduate students studying courses lasting one year or more are eligible for a council tax exemption certificate.
Graduates of this degree could typically go on to a variety of roles and careers.
If you're an experienced PR professional, the degree's international dimension could help you diversify your knowledge and skillsets. For those students who wish to work in the exciting fields of digital communications and marketing, this degree provides you with a range of opportunities to specialise in this broad field. The degree will help you when applying for roles within PR and integrated communications agencies and in-house across a variety of sectors and locations.
International applicants are required to demonstrate equivalent qualifications to the standard requirements for entry when applying for courses at LJMU.
Students must also demonstrate a proficiency in communicating through English, for example via an IELTS tests or equivalent.
Please note: UK visa restrictions mean that international students are only permitted to study on a full-time basis.
Please contact LJMU’s International Team by visiting www.ljmu.ac.uk/international for more information and advice.
LJMU has launched a range of generous international scholarships for students enrolling at the University.
These prestigious scholarships take the form of tuition fee waivers and are available for outstanding international students applying for taught postgraduate programmes and research degrees.
You will need to complete an additional application form in order to be considered for these scholarships. Full eligibility criteria and the online application form are available here: www.ljmu.ac.uk/international
Applications for these scholarships are welcomed from:
- new international applicants
- current LJMU international students hoping to progress onto postgraduate study at the University
- LJMU international alumni
English for Postgraduate courses bursary
A bursary will be available for students who must complete the six week English for Postgraduate Studies course to improve their IELTS score by 0.5 prior to enrolling on their postgraduate taught or research degree at LJMU.
This bursary take the form of a tuition fee waiver, which will be deducted from your tuition fee when you enrol on your degree programme. You do not need to complete the online scholarship form in order to receive this bursary. Please note: If you are awarded this bursary you are not eligible to apply for an international scholarship.
The University may make changes to a programme of study or module where such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University.
Further guidance on programme changes