About this course
LJMU's International Public Relations MSc provides beginners and experienced practitioners with essential skills and experience in digital communications and PR.
- Study a programme aligned to Public Relations Consultants Association and Chartered Institute of Public Relations knowledge standards
- Learn from experienced PR industry practitioners
- Study with a global focus in this increasingly international discipline
- Work on contemporary case studies and scenarios from industry partners
This programme has been developed to reflect the growing trend for the public relations profession to have an international outlook and approach to strategy. Programme content reflects this shift as well as incorporating the more traditional skills required by practitioners to support the industry as it evolves. The international programme has all the elements of the MSc Public Relations but with an international module option.
Our proven pedigree is regularly demonstrated in the work-ready, adaptive and confident graduates who are able to practice effective public relations, corporate communications and event management after finishing their degree.
This course enables professionals and graduates to take their studies and knowledge to the next level. Your career prospects will greatly improve as a result of completing this programme, thanks to the cutting-edge learning it provides.
Liverpool Business School
Postgraduate students and graduates share their experience of studying at Liverpool Business School
Fees and funding
There are many ways to fund postgraduate study for home and international students
The fees quoted at the top of this page cover registration, tuition, supervision, assessment and examinations as well as:
- Library membership with access to printed, multimedia and digital resources
- Access to programme-appropriate software
- Library and student IT support
- Free on-campus wifi via eduroam
Although not all of the following are compulsory/relevant, you should keep in mind the costs of:
- accommodation and living expenditure
- books (should you wish to have your own copies)
- printing, photocopying and stationery
- PC/laptop (should you prefer to use your own)
- mobile phone/tablet (to access online services)
- field trips (travel and activity costs)
- placements (travel expenses and living costs)
- student visas (international students only)
- study abroad opportunities (travel costs, accommodation, visas and immunisations)
- academic conferences (travel costs)
- professional-body membership
- graduation (gown hire etc)
There are many ways to fund postgraduate study for home and international students. From loans to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist postgraduate funding pages.
Further your career prospects
LJMU has an excellent employability record with 96% (HESA 2017) of our postgraduates in work or further study six months after graduation. Our applied learning techniques and strong industry connections ensure our students are fully prepared for the workplace on graduation and understand how to apply their knowledge in a real world context.
If you're an experienced PR professional, the programme's international dimension could help you diversify your knowledge and skillsets. For those who wish to work in the exciting fields of digital communications and marketing, this degree provides you with a range of opportunities to specialise in this broad field. On graduation you will be able to apply for roles within PR and integrated communications agencies and in-house across a variety of sectors and locations.
Discover the building blocks of your programme
Your programme is made up of a number of core modules which are part of the course framework. Some programmes also have optional modules that can be selected to enhance your learning in certain areas and many feature a dissertation, extended report or research project to demonstrate your advanced learning.
This module provides an introduction to PR with a focus on theoretical and practical aspects.
Public Relations Planning and Strategy
This module covers strategic theory and frameworks relating to PR. It enables you to develop a systematic understanding of the strategic planning process applicable to public relations campaigns.
Managing Business Research 1
This module is designed to ensure that you have the necessary skills and knowledge to conduct Masters-level assignments. It enables you to perform a systematic review of literature for a business management-related topic at Masters level.
Managing Business Research 2
This module provides an overview of research approaches for business. It aims to equip you with the necessary foundations in qualitative and quantitative research approaches to prepare a research proposal for your dissertation and apply either or both of the research approaches studied.
Digital Communications Management
This module examines the current role of business technologies which drive and support the PR function. It explores digital communication technologies enabling you to understand the effects that this application of technology (including social media) is having on the public relations function. It aims to give you a framework for understanding and evaluating the digital landscape in respect of organisational communication and reputation.
This module has an interactive approach designed to reflect 'real world' media scenarios. It will help you to research, develop and apply effective professional media management methods.
International Research Project
This module enables you to prepare a research project that applies managerial concepts and research techniques to a significant international public relations-related organisational issue or problem.
International Public Relations
This module provides an international context for the practice and principles of public relations. It will enhance your existing skills and knowledge in communications and public relations. It will also provide an insight into working practices and experience related to the field.
Digital Marketing in Context
This module aims to develop a theoretical and practical understanding of current issues and trends in digital marketing. It analyses the nature of the digital marketing function and enables you to understand the importance of an integrated marketing strategy within the modern organisation to evaluate creative content and appropriate technologies and to retain customers. The module helps you to adopt industry practices, gain practical experience and reflect on the digital marketing industry, its current practices and emerging trends
An insight into teaching on your course
Throughout the programme you will work on live PR briefs and will be encouraged to take part in lively debates and discussions. You will study a mix of core and optional modules covering the following topics:
- Digital PR
- International perspectives on corporate communications
- Strategy and planning
- Global events management
- Media relations
- Crisis and disaster management
- Corporate social responsibility
- Internal communications
In addition to our expert academic staff, keynote tutorials and seminars will be delivered by industry practitioners and guest speakers from a variety of organisations, further enhancing your understanding of this fascinating field.
How learning is monitored on your programme
To cater for the wide-ranging content of our courses and the varied learning preferences of our students, we offer a range of assessment methods on each programme. Assessment techniques vary from module to module to reflect relevant assessment approaches and the key learning points of each topic.
Assessment methods on this course include case studies, submitted coursework, presentations, campaign planning work and live PR briefs.
Our staff are committed to the highest standards of teaching and learning
Keith Thompson has extensive experience in the public relations sector having worked in PR at National Museums Liverpool, Chester College and as a Director of Sine Wave Media. He was Assistant Director and PR for an award winning film about Wilfred Owen called The Burying Party (2018). His research interests include independent film crowdfunding, social media, crisis communications, the changing nature of media in the 21st century and heritage promotion.
The International Practicum gives our students the opportunity of working with employer briefs which, so far, have included companies with interests in the USA, UK, Kazakhstan, China and Italy.
What you can expect from your School
The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool’s growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, and a café. It is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week.
Liverpool Business School also has a dedicated Management Development Suite, based in a listed building in the historic Georgian Quarter of Liverpool and a short walk from the Redmonds Building. The building has recently undergone £1.2 million investment to provide a professional learning space.
Order your brochure Research
You will need:
- an honours degree in any relevant discipline
- IELTS 6.0 (minimum 5.5 in each component)
- Pearson 50-57
- RPL is accepted on this programme
- International students applying to study a full-time taught Masters, MRes, MPhil or PhD at LJMU should check if they require an Academic Technology Approval Scheme or ATAS certificate. Contact International Admissions Team for more details
- International students entering on a Tier 4 visa cannot study part-time
If you have any specific queries, please contact firstname.lastname@example.org
Application and selection
Securing your place at LJMU
You will apply for the majority of postgraduate courses using our online application form. You should complete the form thoroughly and provide a detailed personal statement which reflects your suitability and aptitude for the programme.
The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.