MSc Management and Digital Business (with Advanced Practice)
About this course
This Advanced Practice course provides an in-depth knowledge of digital technologies and their application for leaders and managers working in organisations worldwide.
- Grow your digital and general managerial knowledge and bring it up-to-date
- Acquire contemporary management and digital competencies sought by profit and not-for-profit organisations seeking to fulfil their goals
- Study in a dynamic business school, located in the great city of Liverpool, with a strong scholarship culture with a team of reputable lecturer
'Microeconomics of Competitiveness' module designed by Harvard Business School and delivered by Dr Moustafa Haj Youssef, an official affiliate of the MOC-Harvard network.
Increasing globalisation, deregulation, faster innovation cycles, digital transformation and accelerating economic integration have made markets more dynamic, competitive and digital - and above all, more complex.
Digital technology is now of significant importance to organisations and on this course we consider how it can be applied. For the organisation, to become digital means not just consideration of new transformational-enabling technologies but also of human resources, business processes and strategy. On this course we cover mainstream management functions alongside digital business.
All organisations seek to improve performance. Managers are using digital advances as well as improving their use of traditional technologies to change customer relationships, internal processes and value propositions.
This two-year course has been expertly designed to place you at the forefront of contemporary business practice with a specific focus on the application of digital technologies. In the first year you will complete the taught (classroom) components of the course.
Year 2: Advanced Practice - Consultancy Project
During the second year of the course, you and your fellow students will undertake a semester-long group consultancy project. Working on a business project brief provided by LJMU in collaboration with industry, the consultancy project enables you to apply the theoretical knowledge you have learnt and gain workplace experience at the same time.
Students are placed into project groups and assigned an industry mentor to help them navigate the consultancy project and provide business and sector insight. Industry mentors help provide a safe environment in which to learn and develop.
You will gain highly sought-after management competencies making you more employable and more able to contribute to organisational success. This is of critical importance as contemporary organisations require digitally competent managers who are able to exploit the new technologies to attain goals.
Liverpool Business School at Liverpool John Moores University is a member of AACSB International – The Association to Advance Collegiate Schools of Business.
AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide. Through membership, accreditation, research, thought leadership, professional development, and advocacy, AACSB partners with over 1,500 organizations, from more than 90 countries globally. Membership or participation in the Global Education Alliance does not imply accreditation.
Fees and funding
There are many ways to fund postgraduate study for home and international students
The fees quoted at the top of this page cover registration, tuition, supervision, assessment and examinations as well as:
- Library membership with access to printed, multimedia and digital resources
- Access to programme-appropriate software
- Library and student IT support
- Free on-campus wifi via eduroam
Although not all of the following are compulsory/relevant, you should keep in mind the costs of:
- accommodation and living expenditure
- books (should you wish to have your own copies)
- printing, photocopying and stationery
- PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
- mobile phone/tablet (to access online services)
- field trips (travel and activity costs)
- placements (travel expenses and living costs)
- student visas (international students only)
- study abroad opportunities (travel costs, accommodation, visas and immunisations)
- academic conferences (travel costs)
- professional-body membership
- graduation (gown hire etc)
There are many ways to fund postgraduate study for home and international students. From loans to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist postgraduate funding pages.
Please be aware that the UK’s departure from the EU may affect your tuition fees. Learn more about your fee status and which tuition fees are relevant to you.
Further your career prospects
LJMU has an excellent employability record with 96% (HESA 2018) of our postgraduates in work or further study six months after graduation. Our applied learning techniques and strong industry connections ensure our students are fully prepared for the workplace on graduation and understand how to apply their knowledge in a real world context.
On graduation you will be well positioned to undertake management roles in various countries, in areas including: business operations, digital marketing, project and consultancy work, analysis, digital media and strategy. The work-based experience you will gain on the course will also enhance your CV.
The student experience
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Discover the building blocks of your programme
Your programme is made up of a number of core modules which are part of the course framework. Some programmes also have optional modules that can be selected to enhance your learning in certain areas and many feature a dissertation, extended report or research project to demonstrate your advanced learning.
Digital Business Management
This module prepares students for the ever-changing demands of business management but with a digital edge. It focuses on the interconnections between technology, the organisation, and information systems management. Exploring leading-edge topics, such as Social Commerce, Digital Customer Experience (DCX), Digital Strategy, Big Data and Analytics, AI/ML, Digital Transformation and Blockchain, students will track emerging technologies and organisational trends using real business examples to illustrate key issues and concepts.
This module explores the meaning of leadership and management by providing a contemporary and comprehensive introduction to the principal ideas and developments in this area.
This module focuses more on the knowledge and contribution required by managers generally rather than the specialist seeking to work in a corporate strategy department. It explores strategy from the perspective of all management levels, focusing on the different types and elements of strategy and ways in which they are created and managed. This module incorporates the Harvard Business School programme 'Microeconomics of competitiveness' within the module, as part of our affiliation with their Institute for Strategy and Competitiveness.
This module aims to put management theory into practice, developing proficiency in core management competencies and awareness of the holistic, interrelated functional dependencies within a business.
Managing Business Research 1
This module is designed to ensure that you have the necessary skills and knowledge to conduct Masters-level assignments. It enables you to perform a systematic review of literature for a business management-related topic at Masters level.
Managing Business Research 2
This module provides an overview of research approaches for business. It aims to equip you with the necessary foundations in qualitative and quantitative research approaches to prepare a research proposal for your dissertation and apply either or both of the research approaches studied.
Analyse, design and deploy web based solutions in line with organisational strategic aims. You will develop a range of digital marketing and advertising tools effectively and evaluate software tools that can be used to maximise a business's digital customer interactions.
This module helps you to prepare a research project that applies managerial concepts and research techniques to a significant technology-related organisational issue or problem. You will engage in critical reasoning to provide a convincing justification of the importance of your research topic. You will select, synthesise and critically evaluate a wide range of literature and systematically collect and analyse appropriate data. You will utilise critical and system thinking to draw logical conclusions from, and discuss realistic implications and limitations of research findings.
Advanced Business Practice
This module provides opportunities for you to develop as part of a team of consultants working on a live business project, applying theoretical knowledge in a practical environment.
An insight into teaching on your course
Contact hours for lectures, seminars and workshops total 12 hours per week in each of the two taught semesters, scheduled over two or three days maximum and between the hours of 9.00am and 6.00pm.
In the second year of study you will spend a semester working on a business consultancy project with the second semester working on your dissertation.
A combination of workshops and tutorials will support progress throughout the consultancy project and dissertation module.
You will take part in innovative learning activities including operational and strategic business simulations and case studies developed by the team in collaboration with local companies. You will learn about topics such as pitching, business analytics, user centred design principles and social media marketing.
The business consultancy project that you will undertake in the second year of study will enable you to gain practical skills and work with students from your course as a team of consultants. You will apply the theoretical knowledge you have gained by undertaking a project for a business, enabling you to gain real workplace skills.
You will undertake group tutorials and study in our dedicated Management Development Suite, based in a listed building in Liverpool’s historic Georgian Quarter.
How learning is monitored on your programme
To cater for the wide-ranging content of our courses and the varied learning preferences of our students, we offer a range of assessment methods on each programme.
Assessment methods on this course include: case studies, simulations, presentations, reports, data analysis and reflective learning.
Our staff are committed to the highest standards of teaching and learning
Dr Philip Kelly
Dr Philip Kelly
For the first 15 years of his career, Phil, worked as a manager, consultant and company director in the Telecomms and other industries. He worked for two management consultancies and over 20 other companies in almost as many countries. He has acted as an adviser to CEOs, the GSMA and is a risk expert with the UN. Phil became an academic having completed doctoral research at Manchester Business School. During at least 15 years of award winning lecturing he has taught at three Universities; he holds an MA (distinction) in teaching and learning in Higher Education and is a Senior Fellow of the Higher Education Academy. Phil has authored eight textbooks including the bestselling ‘Management Theory and Practice’ currently in its eighth edition. Research active, he supervises PhD students, is a journal editor also writes articles and delivers conference presentations. Phil is a Chartered Fellow of the Institute of Risk Management where he is also a principal examiner.
This course really enhances employability by enabling students to learn and use management skills, at the same time as gaining a Masters qualification.
What you can expect from your School
The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool’s growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, and a café. It is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week.
Liverpool Business School also has a dedicated Management Development Suite, based in a listed building in the historic Georgian Quarter of Liverpool and a short walk from the Redmonds Building. The building has recently undergone £1.2 million investment to provide a professional learning space.
Order your brochure Research
You will need:
- a minimum second class honours degree
- an equivalent professional qualification
- an equivalent award
- significant work experience at a suitable level
- IELTS 6.0 (minimum 5.5 in each component)
- Pearson PTE Academic 64 (minimum 59 in each component for UKVI purposes)
- RPL is accepted on this programme
- International students applying to study a full-time taught Masters, MRes, MPhil or PhD at LJMU should check if they require an Academic Technology Approval Scheme or ATAS certificate. Contact International Admissions Team for more details
If you have any specific queries, please contact firstname.lastname@example.org
Please note: All international qualifications are subject to a qualification equivalency check via NARIC.
View country specific entry requirements
Contact LJMU's International Admissions Team for guidance on visa information. Further information is also available from our international web pages.
Application and selection
Securing your place at LJMU
You will apply for the majority of postgraduate courses using our online application form. You should complete the form thoroughly and provide a detailed personal statement which reflects your suitability and aptitude for the programme.
Please ensure that you take time over your application and provide us with a clearly written form; statement of purpose; copies of qualifications and marks; English language certificates (where required); and references.
The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.