About this course
LJMU's Mass Communications MA investigates the significance of media forms, the systems within which they operate and the challenges they face.
- Develop exceptional transferable skills such as presentation, communication and interpersonal skills, skills in creative and analytical writing, organisation and time management
- Study a course designed for students from a wide range of academic or vocational backgrounds, including social media managers, public relations and journalism
- Follow a curriculum delivered by academic staff with a proven record in research and teaching
- Join the cultural workforce with an understanding of how changes in policy and the politics of culture effect communication
Media industries and their content are often subject to scrutiny and debates concerning their communicative power and influence, professional practice, ethics and law. Studying enduring issues such as the impact of mass media on audiences will equip you for a career in the industry. The year-long Research Methods module introduces important methodological approaches pertinent to the study of Mass Communications and provides you with a grounding in key skills required for study at Masters level.
Innovative modules such as Digital Cultures will enable you to work on a distinctive collaborative project with the marketing team at Tate Liverpool. You will study the quickly evolving area of new media by analysing contemporary media policies and considering the potential future direction of national and
nternational media regulation. You will also put your knowledge of the contemporary media landscape into practice through a portfolio of digital writing, encouraging you to reflect on the process of online communication in different international contexts.
The knowledge you will gain on this course will strengthen your ability to create effective messages and forms of communication. It will enable you to understand the ways cultures are influenced and affected by such transmissions. It will allow you to make ethical, relevant decisions for a range of purposes most relevantly applied to journalism, academia, broadcasting for television and radio as well as PR and internet broadcasting and text for the web.
Robyn Evans studied for her undergraduate degree in English Literature at LJMU before moving on to a Masters in Mass Communications.
“These days I think you need a postgraduate qualification...
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From Postgraduate Masters Loans and Professional and Career Development Loans (PCDLs) to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist postgraduate funding pages.
Further your career prospects
LJMU has an excellent employability record with 96% (HESA 2016) of our postgraduates in work or further study six months after graduation. Our applied learning techniques and strong industry connections ensure our students are fully prepared for the workplace on graduation and understand how to apply their knowledge in a real world context.
Engagement with this vibrant and innovative programme of study will provide you with a portfolio of skills that will be valuable for working in a range of media industries. The postgraduate research training that is integral to this course will also enable you to pursue further study at doctoral level.
Former students who have studied Mass Communications at LJMU have gone on to work in advertising, marketing, public relations, arts administration, publishing, industry, retail, leisure, charitable organisation
management, educational administration, accountancy, the social services, teaching and the Civil Service.
You may also pursue a career in broadcasting (radio or television), digital media and public relations.
Discover the building blocks of your programme
Your programme is made up of a number of core modules which are part of the course framework. Some programmes also have optional modules that can be selected to enhance your learning in certain areas and many feature a dissertation, extended report or research project to demonstrate your advanced learning.
Theories Concepts and Debates in Mass Communications
This module aims to develop a comprehensive understanding of key theoretical frameworks relevant to Mass Communications. It enables you to establish a critical awareness of the field. It introduces a variety of ways in which the relationship between the mass media and society is theorised by academics and the issues currently debated in the field.
Mass Communication: Research Methods
This module takes place across the academic year and aims to support you as you prepare for your research dissertation. It is designed to enable you to evaluate media research in material studied on other modules as well as to prepare you to adapt and select approaches suitable for your own research investigations. The module provides you with experience in formulating research questions, differentiating between methodological perspectives and debating ethical issues. It aims to:
- critically evaluate current research and advanced scholarship in Mass Communications
- encourage you to discriminate between established techniques of research which are used to create and interpret knowledge in Mass Communications
- evaluate methodologies and critique them to propose new hypotheses
- support the development of the dissertation research proposal and the development of your individual projects
This module aims to:
- contextualise the evolution of new media and its perceived social purpose
- critically assess how popular cultural practices are informed by changes in the commercial use of new media
- evaluate current research in digital culture
New Media: Policy and Practice
This module explores current debates regarding access, use and the regulation of new media in response to digitalisation. It offers you the opportunity to put this knowledge and understanding into practice through the production of different forms of media writing for computer media communication. It aims to:
- strengthen your evaluation of Mass Communications research across different forms of communication and media industries
- explore public debates about the role of the media in a contemporary global context
- consider existing and proposed media policy and professional practice especially with regard to computer mediated communication
- enable you to critically reflect on the role that policy and regulation plays in the ethical decision making processes of media practices
- critique the production of professional digital communication forms
Mass Communications Dissertation
This module is supported by Mass Communication Research Methods. The dissertation is designed to allow you to demonstrate your competence in selecting a relevant subject for investigation and exercising appropriate judgement in the planning and design of the project. It enables you to:
- produce a dissertation that demonstrates original and independent research on Mass Communications
- exercise initiative and personal responsibility in the development of the research project
- engage confidently in academic communication
An insight into teaching on your course
Students attend university for teaching on Mondays, Tuesdays and Fridays, with the research methods module taught over the full academic year.
The course offers a range of approaches to learning, including field trips, with peer and tutor feedback greatly encouraged. Workshop activities and tutor support facilitate formative feedback to enable you to work on your weaknesses and build on your strengths.
How learning is monitored on your programme
To cater for the wide-ranging content of our courses and the varied learning preferences of our students, we offer a range of assessment methods on each programme. Assessment techniques vary from module to module to reflect relevant assessment approaches and the key learning points of each topic.
You will engage in a range of assessments, from standard essays (both tutor directed and student directed), to presentations, critical reviews of websites, various blog entries and a dissertation.
Our staff are committed to the highest standards of teaching and learning
Ned's background is in Popular Music Studies and he graduated with a doctorate from the Institute of Popular Music, University of Liverpool in 2008. Ned is particularly interested in researching the roles of music, media and culture in everyday life. His previous research has examined the significance of daily domestic musical activities and fandom. In addition, Ned has examined the value of a local community-based choir project involving adults with learning difficulties, focusing specifically on the choir rehearsal process as a resource for social bonding and self-presentation.
I enjoy teaching and engaging with a range of different students. Helping students to develop their academic skills, critical thinking and confidence in their independent research is enormously satisfying. Working with internationally renowned cultural partners such as Tate Liverpool and seeing students benefit from such partnerships has also been highly rewarding.
What you can expect from your School
Based within the John Foster Building in the Mount Pleasant Campus, the School of Humanities and Social Science has many outstanding facilities, including well-equipped IT Suites, a light-filled Student Common Room and dedicated postgraduate study areas. At the back of the John Foster Building is the Aldham Robarts Library, which gives access to an exceptional range of materials to support the study of humanities and social science.
Order your brochure Research
You will need:
- a minimum second class honours degree in a Humanities or Social Science related discipline
- industry experience in a relevant sector such as PR, marketing and journalism. Exceptionally, the requirements of a good second class honours degree may be waived where past experience has made the applicant suitable for the programme
- If you do not have a degree, a minimum of five years work experience in the field of public relations, journalism, information officers, librarians, marketers, social media managers, social scientists and civil servants will be considered
- IELTS English language requirement: 6.0-6.5 (minimum 5.5 in each component)
- Pearson requirements: 50-57
- RPL is accepted on this programme
If you have any specific queries, please contact firstname.lastname@example.org
Application and selection
Securing your place at LJMU
You will apply for the majority of postgraduate courses using our online application form. You should complete the form thoroughly and provide a detailed personal statement which reflects your suitability and aptitude for the programme.
Applications are considered by the programme leader and at least two course tutors. They are assessed on your application form and references.
You will need to:
- demonstrate sufficient knowledge to embark on the programme
- display the potential to develop high level research skills
- demonstrate the ability and commitment to work at postgraduate level
The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.