Public Relations *subject to validation

Public Relations

Course fees (2018/19 entry)

Option / fee Value
Home/EU full-time annual tuition fee: £6,250
Home/EU part-time tuition fee: £34.75 per credit
International full time annual tuition fee: Full-time £13,250, Part-time £6,150

Course type

MSc

School

Liverpool Business School

Study mode

Full Time & Part Time

About your course

Housed within the Liverpool Business School, this MSc in Public Relations is designed for creative communicators, and is delivered by academics with relevant experience of working in the industry.

  • Course available to study full time (1 year) and part time (2 years)
  • Fully recognised by the Chartered Institute of Public Relations and aligns with the professional body's criteria for employability and market relevance
  • Enhanced career and promotion prospects
  • Taught by expert staff with experience of working in PR and the event management industry

You will be based in our Redmonds Building, which is located in the heart of Liverpool city centre and offers dedicated facilities for postgraduate students.

This course has been specially designed for 21st century Public Relations professionals and we warmly welcome applications from those who are looking to develop their knowledge to the next level of influence within media communications.

Jack O'Farrell, Programme Leader

Introduction to the School

The Liverpool Business School is a forward looking, professional, business school, active globally as well as locally. We maintain close links with business and place students at the centre of all that we do.

The School provides responsive business education that prepares graduates for a wide range of business and management careers. We are proud of our approach to providing business education, which emphasises practical knowledge and its application, delivered by supportive and approachable staff.

Throughout its history, the School has served the business needs of the North West through programmes which focus on developing professional capabilities required by a contemporary, dynamic economy. The School emphasises the power of education and practical application of research to improve the employability of people entering private, public and voluntary sectors, boosting the productivity of work forces, generating innovation and growth.

Top class facilities

The School is based in the Redmonds Building, located in the heart of the bustling Mount Pleasant campus and Liverpool’s growing Knowledge Quarter. The Redmonds Building is shared by three Schools within the Faculty of Arts, Professional and Social Studies: Liverpool Business School, Liverpool Screen School and the School of Law - making for a rich blend of student learning experiences.

As well as high quality lecture theatres and seminar rooms, social spaces, and a ground floor cafe, the School has a state-of-the-art professional suite, with the capability to host conferences and seminars plus a dedicated postgraduate and research area.

The Redmonds Building is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week.

Why study this course at LJMU?

PR professionals manage strategies, reputation and the direction of their client’s public profile. In this ever-evolving digital age, the ability to communicate, understand and shift opinion is a highly valued skill of influence that not only positions how a client or product looks, but also the behaviour of those interacting with it.

Media communication is an essential tool for both individuals and business and, as such, public relations professionals are in high demand, particularly those with much sought after digital awareness. Being a 21st century communications expert, however, only fulfils one aspect of current employment needs. The ability to communicate and identify key messages, conduct research that informs these messages and their targets, and develop long-lasting positive relationships, all provide the underlying structure of PR roles.

Studying public relations at postgraduate level will place you at the leading edge of communication in this well-established sector. You will explore how audiences can be produced, influenced and messaged using highly influential and successful strategies that, in turn, contribute to the continued success of the business or individual that they support.

Programme outline and structure

Public Relations practice is relevant in every type of organisation; from small and medium sized enterprises to multi-national organisations operating in sectors as diverse as ‘not for profit’ to finance and retail.

This integrated Masters programme focuses on how stakeholders can be persuaded to change their perceptions of a product or issue through public relations and effective event management. You will gain the skills and knowledge needed to work in the public relations and/or event management sectors, embracing corporate communications, internal communications, and the emerging discipline of online public relations which incorporates search engine optimisation and social media strategy development.

The programme will be delivered by an expert team of academics who have a broad range of practical and teaching experience in this field and are members of the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).

The programme is fully recognised by the Chartered Institute of Public Relations and aligns with the professional body's criteria for employability and market relevance.

What you will study on this degree

Please see guidance below on core and option modules for further information on what you will study.

  • PR Perspectives

This module provides you with an introduction to the PR world from a theoretical and practitioner perspective

  • Public Relations Planning and Strategy

You will develop a systematic understanding of the strategic planning process as applicable to a public relations campaign

  • Managing Business Research 1 / 2

This module will provide you with the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level

  • Digital Communication Management

You will explore digital communication technologies to understand the effects of technology (including social media) on the public relations function. The module aims to give students a framework for understanding and evaluating the digital landscape in respect of organisational communication and reputation

  • Digital Marketing in Context

During the course of this module you will develop a theoretical and practical understanding of current issues and trends in digital marketing

  • Media Relations

You will critically analyse the 'Media Agenda' and its impact on the PR professional. You will then research, develop and apply effective professional media management methods including press kits, features and press releases

  • Research Project

You will plan and prepare a research project that applies managerial concepts and research techniques to a significant public relations related organisational  issue or problem

 The option modules you will study typically include:

 

  • Event Management

You will develop a deep understanding of the management of an event in the light of good professional public relations practice

  • International Public Relations

The module aims to provide an international context to the practice and principles of Public Relations, through understanding theories of international relations and working in different cultures

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email courses@ljmu.ac.uk if you require further guidance or clarification.

How will I be assessed?

​A variety of methods are used to assess the professional and practical skills you have developed on the degree.

​Assessment methods including the satisfactory completion of practical tasks, formal reports, presentations and portfolios will all be factored into the assessment of your progress on the degree.

Staff research interests

Liverpool Business School is home to a vibrant and active research community who are committed to innovation and excellence in research.

Our research is concerned with important contemporary business and management issues, it is multidisciplinary in practice and reflects the School’s areas of special expertise. This approach is evident not only in our research, but in PhDs and in some of the taught courses we offer or have designed for clients. Our main areas of research expertise include:

  • entrepreneurship and small businesses    
  • public management
  • evaluation research
  • research with practitioners

Our expertise in Entrepreneurship is based on research specifically in this area, including the specialist topics of rural entrepreneurship, sustainability and graduate start-ups.

Our Centre for Public Services Management helps us to focus our research expertise in public management, and we work with public bodies regionally and elsewhere to build our research base and put theory into practice.

Entry requirements (Home)

A good second class honours degree in a Business-related subject, Computing and Media would be useful, however a degree in any relevant discipline will be accepted.

International applicants: IELTS 6.0 (minimum score of 5.5 in each individual component). Applicants who have graduated with a UK degree or degree from a majority English speaking country within 24 months of the start of the MSc are exempt from this requirement.

Entry requirements (International)

LJMU welcomes applications from international students. In addition to normal entry requirements, you will be expected to demonstrate a very good level of English language competence, for example an IELTS score of 6.0-6.5 or equivalent. Please note: specific courses may require higher levels of English language competence. If you have applied to study a full-time taught Masters, MRes, MPhil or PhD at LJMU, you should check if you require an Academic Technology Approval Scheme or ATAS certificate. It can take four to six weeks to receive an ATAS certificate, so please make sure you apply as early as possible. You can find out more on the British Foreign and Commonwealth Office (FCO) website. Alternatively, contact LJMU’s International Admissions Team for guidance. Please note: international students entering on a Tier 4 visa cannot study part time. Students entering the UK on alternate types of visa may be in a position to study part time. Please contact LJMU’s International Admissions Team for further details before making your application.  In order to obtain a visa you will also need to show evidence that the money required to cover your tuition fees and living expenses has been in your bank account for at least 28 days prior to submitting your visa application. So please make sure that your finances are in place before applying. For more details, go to our international website

For advice on any aspect of the application process, please contact LJMU’s International Admissions Team.

Application and selection

Relevant industry experience will be considered alongside relevant professional body qualifications. The requirements of a second class honours degree might be waived where past experience has made the applicant suitable for the programme.

Will I be interviewed?

No

IELTS

6.0 (Min 5.5 in each component)

Pearson

50-57

Is RPL accepted on this programme?

Yes


Please Note: All international qualifications are subject to a qualification equivalency check via NARIC.

Financial support

Tuition fees

All students enrolled on postgraduate taught programmes at LJMU are liable to pay an annual tuition fee. You can opt to pay your tuition fees in full at the start of each academic year or in instalments. If you need advice about how to pay your tuition fees, please email LJMU’s Student Funding Team.

Funding sources

There are many ways to fund postgraduate study for home and international students. From Postgraduate Masters Loans and Professional and Career Development Loans (PCDLs) to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist postgraduate funding pages.

Graduate employment

This programme enables you to gain sector relevant expertise, as well as the valuable transferable skills of research, analysis, interpretation, presentation, creativity, writing and initiative in this specialist area of communication.

Graduates of this course can expect to find work in media, new media and digital industries in a range of positions. Postgraduate study will deepen your awareness and understanding of PR practices, tactics and strategy in national and international contexts, for a range of audiences and purposes.

Typical roles include: public relations officer, new media professional, talent agent and copywriter/writer, with areas of employment including media communications, marketing, business and management, politics and social science.

International Study

International applicants are required to demonstrate equivalent qualifications to the standard requirements for entry when applying for courses at LJMU.

Students must also demonstrate a proficiency in communicating through English, for example via an IELTS tests or equivalent.

Please note: UK visa restrictions mean that international students are only permitted to study on a full-time basis.

Please contact LJMU’s International Team by visiting www.ljmu.ac.uk/international for more information and advice.

Scholarships

LJMU has launched a range of generous international scholarships for students enrolling at the University.

These prestigious scholarships take the form of tuition fee waivers and are available for outstanding international students applying for taught postgraduate programmes and research degrees.

You will need to complete an additional application form in order to be considered for these scholarships. Full eligibility criteria and the online application form are available here: www.ljmu.ac.uk/international

Applications for these scholarships are welcomed from:

  • new international applicants
  • current LJMU international students hoping to progress onto postgraduate study at the University
  • LJMU international alumni

The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.

Take the next steps towards your future today