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About this course
LJMU’s MSc in Public Relations is designed for creative communicators and delivered by academics with significant industry experience.
- Enjoy enhanced career and promotion prospects
- Learn from expert staff with experience of working in PR and the event management industry
- Develop your knowledge to the next level of influence within media communications.
PR professionals manage strategies, reputation and the direction of their client’s public profile. In this ever-evolving digital age, the ability to communicate, understand and shift opinion are highly valued skills that not only position how a client or product looks, but also influence the behaviour of those interacting with it.
This new, integrated Masters programme focuses on how stakeholders can be persuaded to change their perceptions of a product or issue through public relations and effective event management. You will gain the skills and knowledge needed to work in the public relations and/or event management sectors. You will explore: corporate communications, internal communications, and the emerging discipline of online public relations which incorporates search engine optimisation and social media strategy development.
Studying public relations at postgraduate level will place you at the leading edge of communication in this well-established sector. You will explore how audiences can be produced, influenced and messaged using highly influential and successful strategies that, in turn, contribute to the continued success of the business or individual they support.
Postgraduate students and graduates share their experience of studying at Liverpool Business School
Fees and funding
There are many ways to fund postgraduate study for home and international students
The fees quoted at the top of this page cover registration, tuition, supervision, assessment and examinations as well as:
- Library membership with access to printed, multimedia and digital resources
- Access to programme-appropriate software
- Library and student IT support
- Free on-campus wifi via eduroam
Although not all of the following are compulsory/relevant, you should keep in mind the costs of:
- accommodation and living expenditure
- books (should you wish to have your own copies)
- printing, photocopying and stationery
- PC/laptop (should you prefer to use your own)
- mobile phone/tablet (to access online services)
- field trips (travel and activity costs)
- placements (travel expenses and living costs)
- student visas (international students only)
- study abroad opportunities (travel costs, accommodation, visas and immunisations)
- academic conferences (travel costs)
- professional-body membership
- graduation (gown hire etc)
There are many ways to fund postgraduate study for home and international students. From Postgraduate Masters Loans to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist postgraduate funding pages.
Further your career prospects
LJMU has an excellent employability record with 96% (HESA 2017) of our postgraduates in work or further study six months after graduation. Our applied learning techniques and strong industry connections ensure our students are fully prepared for the workplace on graduation and understand how to apply their knowledge in a real world context.
Postgraduate study will deepen your awareness and understanding of PR practices, tactics and strategy in national and international contexts, for a range of audiences and purposes.
Graduates of this course can expect to find work in media communications, marketing, business and management, politics and social science. Typical roles include: Public Relations Officer, New Media Professional, Talent Agent and Copywriter/Writer.
Discover the building blocks of your programme
Your programme is made up of a number of core modules which are part of the course framework. Some programmes also have optional modules that can be selected to enhance your learning in certain areas and many feature a dissertation, extended report or research project to demonstrate your advanced learning.
This module provides an introduction to PR with a focus on theoretical and practical aspects.
Public Relations Planning and Strategy
This module covers strategic theory and frameworks relating to PR. It enables you to develop a systematic understanding of the strategic planning process applicable to public relations campaigns.
Managing Business Research 1
This module is designed to ensure that you have the necessary skills and knowledge to conduct Masters-level assignments. It enables you to perform a systematic review of literature for a business management-related topic at Masters level.
Managing Business Research 2
This module provides an overview of research approaches for business. It aims to equip you with the necessary foundations in qualitative and quantitative research approaches to prepare a research proposal for your dissertation and apply either or both of the research approaches studied.
Digital Communications Management
This module examines the current role of business technologies which drive and support the PR function. It explores digital communication technologies enabling you to understand the effects that this application of technology (including social media) is having on the public relations function. It aims to give you a framework for understanding and evaluating the digital landscape in respect of organisational communication and reputation.
Digital Marketing in Context
This module aims to develop a theoretical and practical understanding of current issues and trends in digital marketing. It analyses the nature of the digital marketing function and enables you to understand the importance of an integrated marketing strategy within the modern organisation to evaluate creative content and appropriate technologies and to retain customers. The module helps you to adopt industry practices, gain practical experience and reflect on the digital marketing industry, its current practices and emerging trends
This module has an interactive approach designed to reflect 'real world' media scenarios. It will help you to research, develop and apply effective professional media management methods.
This module will help you to prepare a research project that applies managerial concepts and research techniques to a significant public relations-related organisational issue or problem.
This module is necessarily interactive with an emphasis on events as an integral part of the PR mix together with an effective balance between evidence of good practice and theory. It aims to develop a deep understanding of the management of an event in the light of good professional public relations practice.
International Public Relations
This module provides an international context for the practice and principles of public relations. It will enhance your existing skills and knowledge in communications and public relations. It will also provide an insight into working practices and experience related to the field.
An insight into teaching on your course
You will be taught by an expert team of academics who have a broad range of practical and teaching experience in this field and are members of the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA). Staff have research interests around educational issues and one is a chief examiner for our professional body, the Chartered Institute of Public Relations.
This programme enables you to gain sector relevant expertise, as well as the valuable transferable skills of research, analysis, interpretation, presentation, creativity, writing and initiative in this specialist area of communication.
How learning is monitored on your programme
To cater for the wide-ranging content of our courses and the varied learning preferences of our students, we offer a range of assessment methods on each programme. Assessment techniques vary from module to module to reflect relevant assessment approaches and the key learning points of each topic.
Assessment methods on this programme include practical tasks, formal reports, presentations and portfolios.
Our staff are committed to the highest standards of teaching and learning
Keith Thompson has extensive experience in the public relations sector having worked in PR at National Museums Liverpool, Chester College and as a Director of Sine Wave Media. He was Assistant Director and PR for an award winning film about Wilfred Owen called The Burying Party (2018). His research interests include independent film crowdfunding, social media, crisis communications, the changing nature of media in the 21st century and heritage promotion.
The programme is a balance of practical hands-on activities and the latest theoretical issues in the study of public relations. Facilities include a fully functioning TV studio for the media training elements of the programme. It is a real buzz for us to interact with our diverse group of students, many of whom come from different disciplines. Our intake is manageable enough to ensure we can work effectively in smaller groups with specific assignment briefs being employer friendly.
What you can expect from your School
The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool’s growing Knowledge Quarter. Redmonds is shared by three Schools within the Faculty of Arts, Professional and Social Studies – Liverpool Business School, Liverpool Screen School and the School of Law - making for a rich blend of student learning experiences. The building is home to high quality lecture theatres and seminar rooms, social spaces, and a café. It is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week.
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You will need:
- a good second class honours degree in a relevant discipline e.g. a business-related subject, computing or media
- significant previous work experience
- IELTS 6.0 (Min 5.5 in each component)
- Pearson 50-57
- RPL is accepted on this programme
- International students applying to study a full-time taught Masters, MRes, MPhil or PhD at LJMU should check if they require an Academic Technology Approval Scheme or ATAS certificate. Contact International Admissions Team for more details
- International students entering on a Tier 4 visa cannot study part time
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Application and selection
Securing your place at LJMU
You will apply for the majority of postgraduate courses using our online application form. You should complete the form thoroughly and provide a detailed personal statement which reflects your suitability and aptitude for the programme.
The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.