Marketing - Liverpool John Moores University

2017 entry

BA (Hons) Marketing with Foundation Year

Course fees

Tuition fee type Cost (per annum)
Full time home/EU tuition fee: Foundation year £7,700 then £9,250 per annum*
Full time international tuition fee: Foundation year £9,570 then £11,630 per annum*

*Subject to yearly increases

Course type

BA (Hons)

UCAS info

UCAS code: N501

Institute code: L51

Study mode

Three years full time or four years with one year spent on industrial placement

 This course is available in Clearing 2017

Call our hotline on 0808 5 564 565 to ask about vacancies on courses starting in September.

Ring now to secure your place at the University of the Year

 

About your course

The professionally accredited BA (Hons) Marketing at Liverpool John Moores University includes exciting paid placement opportunities that will give you the industry experience you need to succeed in this competitive field after graduation.

  • Approved and accredited by the Chartered Institute of Marketing (CIM)
  • CIM Graduate Gateway award with Direct entry onto CIM’s Professional Diploma in Marketing (two module exemptions)
  • You will be able to take the IDM Award in Direct and Digital Marketing for free
  • Tutors officially acclaimed for excellent teaching and professional expertise
  • Opportunity to undertake a 48-week paid work placement in the UK or overseas
  • International Foundation Year course available offering direct progression onto this degree programme - visit LJMU's International Study Centre to find out more

The most enjoyable aspects of the course are the variety of marketing theory in which you are taught by supportive academic staff over three years.

Reece Dent, graduate

I’ve worked with LJMU placement students for four years now and I have never been disappointed by their commitment, potential and performance. They always impress.

Gareth Hughes, Policy and Campaigns Manager, Liverpool Students’ Union

Work-related learning

Translating your academic studies into essential professional experience.

Between Levels 5 and 6, you have the option to undertake a 48-week paid work placement. This will give you a chance to put into practice many of the concepts and techniques developed in your first two years of study and develop personal skills, all of which will significantly enhance your CV and give you a head start in the graduate job market.

In fact, students who complete the placement year tend to experience a marked improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.

The Business School’s Employability Support Unit will help you to identify suitable vacancies both in the UK and overseas, apply for a post and arrange interviews. Once you are settled in your placement, an academic tutor will visit you twice to check on progress.

Support and guidance

Dedicated personal tutor plus study skills support.

The Marketing team is renowned for its student-centred approach and friendly ‘open door’ policy. From the day you begin your studies with us, you will have the support of a personal tutor who will welcome (and indeed expect) a knock on the door any time you need assistance, or just want to chat about the programme.

Should you decide to pursue a year’s placement, you will have the additional support of staff in the Employability Support Unit Unit and an academic tutor to make sure you get the most out of your work experience.

Course details

Marketing is a philosophy in which the customer is always put first. It is also used to anticipate, identify and satisfy customers’ wants and needs and make a profit in the process.

If we are exposed to 3,500 advertisements and other marketing messages every day, why is it that 99% of these messages are either missed or ignored? Why are some brands to die for, while others simply die? Is marketing just a fancy name for advertising and sales? Does marketing manipulate impressionable consumers, often in unethical ways? To discover the answers to these questions come and join us.

As a career marketing demands motivation, commitment, adaptability and perseverance. This degree provides a blend of cutting-edge marketing theory and practical skills to help you develop the high level of competence you will need in dealing with people, money, markets and products in whatever field you choose.

Foundation Year

The Foundation Year is ideal if you have the interest and ability to study for a degree, but do not have the qualifications to enter directly onto the Marketing honours degree programme yet.

Once you pass the Foundation Year (level 3) you will progress directly onto the first year of the honours degree. If you are a full-time UK student, you will qualify for student financial support for the full duration of your course (subject to eligibility criteria).



LJMU has been teaching marketing for over 30 years and has built a strong reputation for its teaching staff, both in terms of their industry experience and commitment to students.

Another advantage of this degree is the optional sandwich year in which you spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two as well as developing your personal skills and enhancing your CV.

In fact, students who complete the placement year tend to experience a marked improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.

What you will study on this degree

Please see guidance on core and option modules for further information on what you will study.

Level 3

  • Integrated Skills for Higher Education
  • Business Foundations
  • Understanding Business Context
  • Business Project

Level 4      

  • Professional Skills Development 1
  • Professional Skills Development 2
  • Foundations of Marketing (1)
  • Management in Practice
  • Consumer Behaviour
  • Foundations of Marketing (2)
  • Business and Society

Level 5

  • Contemporary Marketing Context
  • Strategy for Marketers
  • Communicating the Brand
  • Practical Digital Marketing Skills
  • Research Methods
  • Enterprise & Professional Practice

Sandwich degree:  Year-long placement
Level 6

  • Consumer Psychology
  • Digital Marketing
  • Global Marketing
  • Advertising & Integrated Marketing Communications

The following options are typically offered:

  • Marketing Dissertation
  • Marketing Project
  • Marketing Consultancy Active Learning Project




Further guidance on modules

The information listed in the section entitled ‘What you will study’ is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please see the programme specification document for further details on this course.

Programme specification document (PDF)

Teaching and learning

Excellent facilities and learning resources.

Teaching is delivered through a combination of lectures, workshops and seminars and you can expect to have a minimum of 12 hours contact time during each teaching week. Plus you'll be expected to complete independent study and group work and participate in online activities and discussions using our virtual learning environment, Blackboard.

Your lecturers

Expert tuition and support.

Your tutors come with outstanding international research credentials, acclaim for their local business marketing consultancy work and nominations for teaching excellence awards.

Current staff research includes place and city branding and marketing to children, all of which feeds into the BA Marketing curriculum.

Our students constantly tell us that the approachability and friendliness of the staff and their ‘open door’ policy make a real difference to their LJMU experience.

Assessment and feedback

Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.

The Marketing team understands that each student is different, and will perform differently depending on how they are assessed. This is why we use a range of assessment methods for each module. They include:    

  • group presentations
  • exams (seen and unseen)
  • online multiple-choice exams
  • IT-based assessment (website design, Microsoft Office work)
  • written work (essays, literature reviews, reports)
  • practical assessments (mock interviews and CVs)

You will receive plenty of personal support for assessments from your tutors, and from written guidelines, revision sessions and study support classes.

Your tutors will give you one-to-one feedback on assessments within three weeks, giving you a chance to discuss your strengths as well as the areas that may need further attention.

Finance and fees

Find out more about the student funding available from LJMU as well as government grants and loans and targeted support for students with children/dependants or disabilities.

Different funding arrangements will apply if you are from Scotland, Wales, Northern Ireland or other countries in the EU. If you normally live in Scotland, Wales or Northern Ireland you will still be eligible for loans for tuition fees as well as grants and/or bursaries plus loans for living costs. It's just that the amounts available may be different to those stated here as these apply to applicants who live in England.

LJMU scholarships

LJMU's scholarships are open to all full-time Home and EU undergraduates that are liable to pay tuition fees. These awards are not income assessed, and if successful you will be awarded a scholarship for each year of your course worth between £1,000 and £10,000. This money does not need to be repaid and it's up to you to decide what you want to spend it on.

LJMU bursary

LJMU bursaries are means-tested, which means your household income must be below a certain level in order for you to qualify for this funding.

The money you receive does not have to be repaid and is intended to help you meet some of the costs associated with being a student. You will receive a bursary for each year of your course providing you still meet the eligibility criteria.

Tuition fees

In line with most universities, LJMU charges an annual tuition fee of £9,250 for most of our degrees.

If you opt to complete a foundation year as part of your degree, your first year tuition fee will be £7,700.

The important thing to remember is that you don't have to pay your tuition fees upfront when you enrol.

Instead you can take out a tuition fee loan, which doesn't have to be repaid until after you leave LJMU and start earning over the threshold. Currently the threshold is £21,000 for students resident in England.

As long as you have not been to University before and meet the residency rules both full and part-time students are eligible to apply for tuition fee loans.

For more information on tuition fee loans, go to: www.gov.uk/student-finance

LJMU is committed to ensuring that students understand the full cost of studying at LJMU. Our programmes have no hidden costs and your tuition fee covers all expenses associated with your core modules, including:

  • Safety equipment, such as lab coats and goggles
  • Uniforms for nurses, paramedics and other professional placement students (if applicable)
  • UK field trips
  • Educational visits
  • Student exchanges
  • Criminal Records Bureau checks
  • Professional sector regulatory body membership
  • Governing body awards

Living costs

In addition to your tuition fees, eligible students can also choose to take out a maintenance loan for each year of your course to help you meet the costs of being a student.

The money will have to be paid back but only after you leave LJMU and starting earning over the income threshold, currently £21,000 for those resident in England.

Part-time students are not eligible to take out these loans.

For more information on student loans, go to:www.gov.uk/student-finance

Image of lab

Paying back your student loans

Any loans you take out while studying will be added together into one loan account. This means that when you start paying back your student loans, you will only make one affordable monthly payment. This monthly repayment will be the same regardless of how many loans you have taken out. That’s because your repayments are based on a percentage of your salary not how much you borrowed from the Student Loans Company.

The current threshold for students normally resident in England is £21,000. Once your income goes over this threshold your employer will start taking repayments from your salary just like tax and national insurance. If your income falls below £21,000 your repayments will stop.

Career prospects

Armed with a set of analytical, planning, IT and problem-solving skills, you will be qualified to deal with people, money, markets and products in a wide range of organisations by the time you graduate.

This BA (Hons) degree is the ideal starting point for a career in general marketing, brand management, advertising, promotions, customer services, strategic marketing and marketing research.

Previous graduates from the programme have gained employment as advertising executives, promotions co-ordinators, publicity officers, brand managers, customer relations advisors and research analysts. 

Postgraduate study is another option – choosing to study on the MSc Digital Marketing, the MSc Entrepreneurship or the new MSc Management and Digital Business postgraduate degrees, all taught at Liverpool Business School, or the CIM Professional Diploma in Marketing are excellent ways to follow up this degree.

New for 2017 – CareerSmart programme

All students in their first year of study will have an opportunity to engage with the CareerSmart programme as an integral part of a core module of study. Once you have completed this, a wide range of other career-related provision and services will be available to support your development throughout your studies.

The new CareerSmart e-learning tool will introduce you to the steps involved in making informed choices about your career. It will enable you to consider your strengths and development areas, your career motivators, the options available to you and the necessary steps to take to achieve your career goals. 

 

Professional accreditation / links

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Liverpool John Moores University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Strong links with industry built up over 30 years ensure that this programme provides cutting-edge marketing theory as well as advanced practical skills relevant to today’s employer needs.

International Scholarships

Studying at LJMU offers international students excellent value for money and the opportunity to secure an internationally-respected qualification plus outstanding career prospects.

Each year, LJMU offers a range of prestigious international scholarships. Further details of the scholarships offered to applicants wishing to study at the University from September 2017 onwards will be available on this page in the coming months.

For the most up-to-date information about studying at Liverpool John Moores University, and the International Scholarship programme, please visit the International pages.

International Foundation Year and International Year One programmes

LJMU offers international students the option of completing International Foundation Year and International Year One programmes at the University’s International Study Centre. These courses are managed and taught by Study Group, a world leader in education and training for international  students. For more details on the International Study Centre, go to www.ljmuisc.com/

English language qualifications

All international applicants must have an internationally recognised English language qualification, such as IELTS (International English Language Testing Service). Your English language qualification must have been certified within the last two years for verification purposes. LJMU will accept other UKVI-recognised English language tests providing you attain the appropriate level.

This table summarises the minimum scores required by LJMU.

Please note: your specific course requirements may differ.

For course-specific English Language requirements, click the Entry Requirements tab above.

To find out what qualifications are applicable in your country please visit the international pages.

Type of Programme IELTS Pearson
International Foundation Programme 4.5 50-57 (Min. 51 in each component for UKVI Purposes)
Undergraduate degrees 6.0 50-57 (Min. 51 in each component for UKVI Purposes)
MPharm 7.0 Not accepted

English language support to improve IELTS

If your English language level does not meet the required entry requirements for your course you may still be offered a place on the condition that you successfully complete an English for Undergraduate Study course at LJMU’s International Study Centre.

Please contact the International Study Centre and talk to one of our multi-lingual Student Enrolment Advisers (www.ljmuisc.com/) or email: international@ljmu.ac.uk for more details.

Tuition fees

International students are liable to pay a minimum of 50% of their tuition fees when they complete their enrolment at the University. The outstanding balance must be paid in full within 4 months of your enrolment date.

Living Costs

When you apply for your visa or entry clearance, you will need to provide evidence of having enough money to support yourself for the duration of your programme and to pay for all of your living expenses. The good news is that the cost of living in Liverpool is one of the lowest in England, which means your money will go even further, allowing you to enjoy your student experience to the full.

In addition to academic fees, you must budget for living costs such as accommodation, food, clothing, books, local travel and entertainment. The UKVI requires that students studying outside London must have £9,135 to pay for their living costs (or £1,015 per month).

LJMU’s undergraduate courses run over an academic calendar of nine months so you will need to show that you have at least £9,135. If your course lasts 6 months you will need to demonstrate you have £6,090.

Confirmation of Acceptance for Studies (CAS)

Before you can apply for permission to enter or remain in the UK under Tier 4 you will require a valid Confirmation of Acceptance for Studies or CAS. LJMU will only assign a CAS once you have satisfied the conditions of any offer made to you and you satisfy the University’s obligations as a Tier 4 Sponsor. For more details, visit the international students section.

Academic Technology Approval Scheme Certificate (ATAS)

If you have applied to study an Enhanced Undergraduate Degree (such as an MEng) course at LJMU, you should check if you require an Academic Technology Approval Scheme or ATAS certificate.

You can find out more on the British Foreign and Commonwealth Office (FCO) website: www.fco.gov.uk/en/about-us/what-we-do/services-we-deliver/atas/who-atas/

Alternatively, contact LJMU’s International Admissions Team (int-admissions@ljmu.ac.uk)for guidance.

Your visa application

As soon as you have received an offer of a place at LJMU you should contact the Entry Clearance Office at the British Embassy, British High Commission or Consular Office in your own country to check whether you need a visa for entry into Britain. You are advised to do this as soon as you can as the visa application process can take a long time.

Please Note: To obtain an Entry Visa you should go to the British Embassy or High Commission in your own country, and present the following documents:

  • Passport
  • A valid LJMU Confirmation of Acceptance for Studies (CAS)
  • Evidence of financial support for the programme
  • Two recent photographs of yourself (passport-size)
  • All relevant educational diplomas and certificates (as stated in your CAS)
  • A declaration of your intent to return home on completion of your course of study

The University may make changes to a programme of study or module where such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University.
Further guidance on programme changes

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