Business and Public Relations - Liverpool John Moores University

2018 entry

BA (Hons) Business and Public Relations

Course fees

Tuition fee type Cost (per annum)
Full time home/EU tuition fee: £9,250 per annum*
Full time international tuition fee: £13,250 per annum*

*The Department for Education (DFE) have recently announced that they intend to freeze tuition fees for the 2018/19 year. This is still subject to parliamentary approval. Once confirmed we will update our web pages accordingly.

Course type

BA (Hons)

UCAS info

Points required: 112

UCAS code: NP12

Institute code: L51

Study mode

Three years full time, four years with sandwich year

About your course

The CIPR-accredited BA (Hons) Business and Public Relations at Liverpool John Moores University is the ideal preparation for a successful career in public relations and offers exciting placement opportunities.

  • Approved by the Chartered Institute of Public Relations (CIPR)
  • Business and PR at LJMU has been ranked 6th best in the country in the 2018 Guardian University League Tables
  • Exciting year-long work placements with high-profile companies like General Motors, the Volkswagen Group and Airbus
  • Excellent support in finding and securing work placements
  • Sessions and guest lectures delivered by PR practitioners
  • Study a range of practical modules, including Event Management, which will involve organising a real-life event
  • Study abroad opportunities in China, the USA and across Europe during your second year of study
  • International Foundation Year course available offering direct progression onto this degree programme - visit LJMU's International Study Centre to find out more

The Event Management module taught me the importance of planning, down to the smallest detail. I found it very useful to be taught by a lecturer with real world experience of managing events.

Jen Edwards, graduate

The placement year enabled me to gain first rate experience working within a busy PR department of a global brand and built on skills developed in the degree.

Richard Sowter, graduate

Work-related learning

Translating your academic studies into essential professional experience

Some options on this course give you a taste of what it’s like to work in the PR industry as they require you to make contact and work with real companies. However, there is no better way to experience the fast-moving world of PR than to opt to spend a year on work placement after your second year. This provides an invaluable opportunity to put into practice what you have learnt on the course and help you stand out from the crowd when you eventually enter the competitive graduate job market.

Past students have spent their placements with organisations as diverse as General Motors, Marketing Manchester and Disney.

Support and guidance

Dedicated personal tutor plus study skills support

The Liverpool Business School is a supportive environment in which to study and the ‘student-centred approach’ of your tutors will ensure that you are given the support and guidance you need. You will be assigned a personal tutor. They will set up one-to-one tutorials with you to discuss a piece of coursework or to work with you on your personal development plan.

Throughout the assessment process support is available in the form of guidelines, hints and tips and revision and recap sessions, as well as study support classes and one-to-one support from your personal tutor and module leader.

Course details

Public relations practice is relevant in every type of organisation in all sectors, from small local companies to multi-nationals.

The Business and Public Relations degree will prepare you for a career in a public relations role within corporate communications, internal communications, event management or areas relating to online public relations, such as search engine optimisation and social media strategy development.

This Chartered Institute of Public Relations-approved degree gives you an appreciation of traditional business functions such as finance, organisational behaviour, marketing, human resources, management and corporate responsibility, combined with the study of the tactics, tools and strategies of PR. Practitioners deliver sessions and guest lectures so you have the opportunity to learn about real issues and to make the link between theory and practice which you can apply if you choose to take up the option of a sandwich placement year.

Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China.  Students on this programme are able to spend a semester in their second year at a partner university abroad as part of their studies.  Students can also choose to spend an additional year of study at one of our partner universities between the second and third years.  Our partnership with the University of Strasbourg includes limited places on their Bachelor of European Management programme.  Students who spend a full year at Strasbourg between the second and third years may be awarded the Strasbourg degree BEM in addition to the LJMU degree.  All study abroad opportunities are in English.  There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides places on language skills courses. 

What you will study on this degree

Please see guidance on core and option modules for further information on what you will study.

Level 4

  • Business Environment
  • Public Relations: Practice and Principles
  • Communication Theory
  • Marketing and Human Resource Management
  • Creative Media Production
  • Personal and Professional Development
  • Writing for PR   

 

Level 5   
  • Media Management
  • Corporate Communications
  • Event Management
  • Graduate Enterprise
  • Professional Development and Research
  • Digital Communication Management

Sandwich degree
  • Year-long placement   
Level 6   
  • Integrated Digital Marketing Communications
  • Change Management
  • Issues in Crisis Management
  • Strategic Campaign Management
  • Working in the Creative Industries
  • Dissertation

Further guidance on modules

The information listed in the section entitled ‘What you will study’ is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please see the programme specification document for further details on this course.

Programme specification document (PDF)

Teaching and learning

Excellent facilities and learning resources

The course is delivered via lectures and seminars combined with online learning, placements, workshops, action learning sets, social media and problem-based learning. This combination of teaching methods provides a varied and fulfilling learning experience and increases your chances of achieving higher grades.
 

Your lecturers

Expert tuition and support

Your tutors are experts in their particular fields and have close ties with employers in the public relations industry, ensuring that current professional practice is reflected in the course. You will not only benefit from the expertise of your academic tutors, but also from professional practitioners who regularly deliver sessions and guest lectures, giving you a chance to apply theory to practice and getting a taste of the real world of PR.

Assessment and feedback

Assessment varies depending on the modules you choose

We understand that students perform differently depending on the way they are assessed, which is why we offer a combination of assessment methods. These include written work (essays, etc), presentations (group/individual), formal examinations, practical assessments, portfolio work (including e-portfolios) and project work e.g. planning and implementing your own 'live' event. 

Where possible we will try and base assessments on real-life scenarios, for example, students on the ‘Online PR’ module work in a team with a real company to develop and evaluate a social media strategy and ‘Event Management’ students conceive, plan and implement a real event.

Once you have completed an assessment, feedback is given within 15 working days of submission, so that you can promptly discuss your marks with your tutor and establish where you are performing well and areas for improvement.

Entry requirements

Please choose your qualifications below to view requirements

Minimum points required from qualifications

112

Application and selection

​We want students who are interested and committed to a career in Public Relations with the ability to:Communicate effectively and confidently, manage time and tasks effectively as an individual and as part of a team. Use appropriate sources to find and organise information. Select and critically evaluate information in order to analyse problems.

GCSE and equivalents

  • Prior to starting the programme applicants must have obtained grade 4 or grade C or above in English Language and Mathematics GCSE or an approved alternative qualification below: • Key Skills Level 2 in English/ Maths • NVQ Level 2 Functional skills in Maths and English Writing and or Reading • Skills for Life Level 2 in Numeracy/English • Higher Diploma in Maths/ English • Functional skills level 2 in Maths/ English • Northern Ireland Essential Skills Level 2 in Communication or Application of Number • Wales Essential Skills Level 2 in Communication or Application of Number

A Levels

  • Minimum number of A Levels required: 2
  • Is general studies acceptable? Yes
  • Are AS level awards acceptable? Acceptable only when combined with other qualifications
  • Average A Level offer: BBC
  • Maximum AS Level points accepted: 20

BTEC qualifications

  • BTEC certificate: Acceptable only when combined with other qualifications
  • 90 credit diploma: Acceptable only when combined with other qualifications
  • Diploma (QCF): Acceptable on its own and combined with other qualifications
  • Diploma subjects / grades required: D*D* if studied on its own or to the total of 112 UCAS points if combined with other qualifications
  • Extended diploma (QCF): Acceptable on its own and combined with other qualifications
  • Extended diploma subjects / grades required: DMM if studied on its own or to the total of 112 UCAS points if combined with other qualifications

Access to Higher Education Diploma

  • Access to Higher Education Diploma acceptability: Acceptable on its own and combined with other qualifications
  • Further information: At least 15 Distinctions and 30 Merits, or any other combination that equates to 112 UCAS Tariff points in a relevant subject

International Baccalaureate

  • International Baccalaureate: Acceptable on its own and combined with other qualifications
  • Additional information: 28 IB Diploma Points

Welsh awards

  • Welsh Baccalaureate: Acceptable only when combined with other qualifications

Irish awards

  • Irish Leaving Certificate: Acceptable on its own and combined with other qualifications
  • Grades / subjects required: 112 UCAS Tariff points with a maximum 20 UCAS Tariff points from Ordinary Level

Additional entry requirement information

​Applications are welcomed from mature and non-standard applicants, who will be considered on an individual basis. These applicants may be required to submit an essay and/or attend an interview, and should demonstrate potential and motivation and/or have relevant experience.

Will I be interviewed?

Mature and non standard applicants may be invited to attend interview

IELTS

6.0 (minimum of 5.5 in each component)

Can this course be deferred?

Yes

Is a DBS check required?

No

Is RPL accepted on this programme?

Yes

International requirements

Please Note: All international qualifications are subject to a qualification equivalency check via NARIC.

Finance and fees

Find out more about the student funding that you may be eligible for from either LJMU or the government. This section will give you information about grants and loans as well as targeted support for students with children, adult dependants or those with a disability.

Please note that the amount of money you will receive as a student is dependent on where in the UK you normally live (i.e. England, Wales, Northern Ireland or Scotland).

LJMU scholarships

LJMU's scholarships are open to all new full-time Home and EU undergraduates that are liable to pay tuition fees. These awards are not income assessed, they are based on excellence. If successful, you will be awarded a scholarship for each year of your course subject to satisfactory progress. Scholarships are worth between £1,000 and £10,000 per year. The money you receive doesn’t have to be paid back.

LJMU bursary

The LJMU bursary is automatically paid to eligible students – you do not need to apply for it. The annual bursary is £500, which works out at £1,500 over a three year degree.

LJMU bursaries are means-tested and you don’t have to pay them back; they are intended to help you meet some of the costs associated with being a student.

Tuition fees

In 2018 LJMU will charge Home and EU students a tuition fee of £9,250* for the majority of its full time undergraduate programmes and £6,935* per year for part time courses. You will be charged a fee for each year of your course. The University reserves the right to increase fees up to the maximum permitted by law or government policy in the second and subsequent years of your course. Generally, these fee increases are linked to RPIX inflation (Retail Price Index excluding mortgage interest payments).

*Subject to parliamentary approval.

The important thing to remember is that you don't have to pay your tuition fees upfront - subject to meeting eligibility criteria, you can take out a tuition fee loan for each year of your course.

You can also take out a maintenance or living cost loan for each year of your course to cover your living expenses, such as rent and food.

You don’t start repaying your student loans until after you’ve left university and start earning at least £21,000.** Please note that the Department for Education who govern student support for students from England have recently announced it intends to increase this threshold to £25,000. This remains subject to parliamentary approval and we will update our website once further information is confirmed.

For more information on eligibility and tuition fee loans, go to: 

www.gov.uk/studentfinance

LJMU is committed to ensuring that students understand the full cost of studying at the University. Your tuition fee will cover or contribute to, as appropriate, expenses associated with your core modules, including:

  • safety equipment, such as lab coats and goggles
  • uniforms for nurses, paramedics and other professional placements
  • UK field trips and other educational visits
  • student exchanges
  • DBS checks (Disclosure and Barring Service – formerly CRB)
  • Professional sector regulatory body membership

** Repayment threshold for students normally resident in England and Wales.

Living expenses (maintenance) loan

In addition to your tuition fees, eligible full-time undergraduate students can also apply for a maintenance loan to cover your living costs. If you’re eligible, you can take out a loan for each year of your course.

The amount you’ll receive will depend on where in the UK you normally live and your household income. This money will be paid into your bank or building society account in three instalments and it’s up to you to budget for your living costs.

The government has stated that it intends to introduce a pro rata maintenance loan for part time students from England from the 2018/19 academic year.

For more information on student loans, go to: www.gov.uk/studentfinance

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Paying back your student loans

You only start repaying your student loans the April after you have graduated or left university and start earning £21,000* or above. Repayments are based on a percentage of your salary not how much you have borrowed from the Student Loans Company. Repayments are currently set at 9% of any income over the threshold (which is currently set at £21,000).* Please note that the Department for Education who govern student support for students from England have recently announced it intends to increase this threshold to £25,000.  This remains subject to parliamentary approval and we will update our website once further information is released.

*Repayment threshold for students normally resident in England and Wales.

Career prospects

As a Business and Public Relations graduate you will enjoy varied career opportunities both in the UK and overseas.

You could find yourself working in a wide variety of PR settings, from PR departments in large multi-national organisations, to PR agencies, search engine optimisation companies and specialised event management companies. Some of our graduates have even had the confidence and ideas to set up their own successful businesses.

CareerSmart programme

All students in their first year of study will have an opportunity to engage with the CareerSmart programme as an integral part of a core module of study. Once you have completed this, a wide range of other career-related provision and services will be available to support your development throughout your studies.

The new CareerSmart e-learning tool will introduce you to the steps involved in making informed choices about your career. It will enable you to consider your strengths and development areas, your career motivators, the options available to you and the necessary steps to take to achieve your career goals.

Professional accreditation / links

As an approved course by the industry’s professional body, the Chartered Institute of Public Relations (CIPR), all students on the Business and Public Relations degree now receive automatic membership to CIPR. This is an additional benefit in a highly competitive job market and recognised as such by our employer partners.

International Scholarships

Studying at LJMU offers international students excellent value for money and the opportunity to secure an internationally-respected qualification plus outstanding career prospects.

LJMU offers scholarships for international students. The provision and range of these scholarships can change from year to year so it is important that you always check the website for the most up-to-date information. The University also accepts a range of external funding, should you be awarded a scholarship or sponsorship from elsewhere.

International Foundation Year and International Year One programmes

LJMU offers international students the option of completing International Foundation Year and International Year One programmes at the University’s International Study Centre. These courses are managed and taught by Study Group, a world leader in education and training for international  students. For more details on the International Study Centre, go to www.ljmuisc.com/

English language qualifications

All international applicants must have an internationally recognised English language qualification, such as IELTS (International English Language Testing Service). Your English language qualification must have been certified within the last two years for verification purposes. LJMU will accept other UKVI-recognised English language tests providing you attain the appropriate level.

This table summarises the minimum scores required by LJMU, although specific course requirements may differ depending on the programme you want to study.

For course-specific English Language requirements, click the Entry requirements tab above.

To find out what qualifications are applicable in your country, please visit the international pages.


Type of Programme IELTS Pearson
International Foundation Programme 4.5 50-57 (Min. 51 in each component for UKVI Purposes)
Undergraduate degrees 6.0 50-57 (Min. 51 in each component for UKVI Purposes)
MPharm 7.0 Not accepted

English language support to improve IELTS

If your English language level does not meet the required entry requirements for your course you may still be offered a place on the condition that you successfully complete an English for Undergraduate Study course at LJMU’s International Study Centre.

Please contact the International Study Centre and talk to one of our multi-lingual Student Enrolment Advisers or email: international@ljmu.ac.uk for more details.

Tuition fee deposits

International students are liable to pay a minimum deposit of 50% of their tuition fees before their CAS can be issued. The outstanding balance must be paid in full within 4 months of the given enrolment date.

Living Costs

When you apply for your visa or entry clearance, you will need to provide evidence of having enough money to support yourself for the duration of your programme and to pay for all of your living expenses. The good news is that the cost of living in Liverpool is one of the lowest in England, which means your money will go even further, allowing you to enjoy your student experience to the full.

In addition to academic fees, you must budget for living costs such as accommodation, food, clothing, books, local travel and entertainment. UK Visas and Immigration (UKVI) states that students studying outside London must have £1,015 per month for a maximum of nine months to cover their living costs.

We estimate that a single student living in LJMU-approved accommodation is likely to need an average of £5,000 to cover just their rent for a full academic year.

Academic Technology Approval Scheme Certificate (ATAS)

If you have applied to study an Enhanced Undergraduate Degree (such as an MEng) course at LJMU, you should check if you require an Academic Technology Approval Scheme or ATAS certificate.

You can find out more on the British Foreign and Commonwealth Office (FCO) website: www.fco.gov.uk/en/about-us/what-we-do/services-we-deliver/atas/who-atas/

Alternatively, contact LJMU’s International Admissions Team for guidance. It is important to note that, if required, an ATAS certificate must be obtained before your Confirmation of Acceptance of Studies can be released to you.

Confirmation of Acceptance for Studies (CAS)

Before you can apply for permission to enter or remain in the UK under Tier 4 you will require a valid Confirmation of Acceptance for Studies or CAS. LJMU will only assign a CAS once you have satisfied the conditions of any offer made to you and you satisfy the University’s obligations as a Tier 4 Sponsor. For more details, visit the international students section.

Your visa application

As soon as you have received an offer of a place at LJMU you should contact the Entry Clearance Office at the British Embassy, British High Commission or Consular Office in your own country to check whether you need a visa for entry into Britain. You are advised to do this as soon as you can as the visa application process can take a long time.

Please Note: To obtain an Entry Visa you should go to the British Embassy or High Commission in your own country, and present the following documents:

  • Passport
  • A valid LJMU Confirmation of Acceptance for Studies (CAS)
  • Evidence of financial support for the programme
  • Two recent photographs of yourself (passport-size)
  • All relevant educational diplomas and certificates (as stated in your CAS)
  • A declaration of your intent to return home on completion of your course of study

The University may make changes to a programme of study or module where such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University.
Further guidance on programme changes

Take the next steps towards your future today

Still have questions?

For general enquiries, call us today on: 0151 231 5090

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Liverpool Business School
T: 0151 231 8080
E: busadmissions@ljmu.ac.uk