|Tuition fee type||Cost (per annum)|
|Full time home/EU tuition fee:||£9,250 per annum*|
|Full time international tuition fee:||£10,050 Foundation year*|
*The Department for Education (DFE) have recently announced that they intend to freeze tuition fees for the 2018/19 year. This is still subject to parliamentary approval. Once confirmed we will update our web pages accordingly.
About your course
The professionally accredited BA (Hons) Marketing at Liverpool John Moores University includes exciting paid placement opportunities that will give you the industry experience you need to succeed in this competitive field after graduation.
- 96% of our students said they were satisfied with their course in the 2017 National Student Survey
- Approved and accredited by the Chartered Institute of Marketing (CIM)
- CIM Graduate Gateway award with Direct entry onto CIM’s Professional Diploma in Marketing (two module exemptions)
- You will be able to take the IDM Award in Direct and Digital Marketing for free
- Tutors officially acclaimed for excellent teaching and professional expertise
- Opportunity to undertake a 48-week paid work placement in the UK or overseas
- International Foundation Year course available offering direct progression onto this degree programme - visit LJMU's International Study Centre to find out more
I’ve worked with LJMU placement students for four years now and I have never been disappointed by their commitment, potential and performance. They always impress.
Translating your academic studies into essential professional experience.
Between Levels 5 and 6, you have the option to undertake a 48-week paid work placement. This will give you a chance to put into practice many of the concepts and techniques developed in your first two years of study and develop personal skills, all of which will significantly enhance your CV and give you a head start in the graduate job market.
In fact, students who complete the placement year tend to experience a marked improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.
The Business School’s Employability Support Unit will help you to identify suitable vacancies both in the UK and overseas, apply for a post and arrange interviews. Once you are settled in your placement, an academic tutor will visit you twice to check on progress.
Support and guidance
Dedicated personal tutor plus study skills support.
The Marketing team is renowned for its student-centred approach and friendly ‘open door’ policy. From the day you begin your studies with us, you will have the support of a personal tutor who will welcome (and indeed expect) a knock on the door any time you need assistance, or just want to chat about the programme.
Should you decide to pursue a year’s placement, you will have the additional support of staff in the Employability Support Unit Unit and an academic tutor to make sure you get the most out of your work experience.
Marketing is a philosophy in which the customer is always put first. It is also used to anticipate, identify and satisfy customers’ wants and needs and make a profit in the process.
If we are exposed to 3,500 advertisements and other marketing messages every day, why is it that 99% of these messages are either missed or ignored? Why are some brands to die for, while others simply die? Is marketing just a fancy name for advertising and sales? Does marketing manipulate impressionable consumers, often in unethical ways? To discover the answers to these questions come and join us.
As a career marketing demands motivation, commitment, adaptability and perseverance. This degree provides a blend of cutting-edge marketing theory and practical skills to help you develop the high level of competence you will need in dealing with people, money, markets and products in whatever field you choose.
The Foundation Year is ideal if you have the interest and ability to study for a degree, but do not have the qualifications to enter directly onto the Marketing honours degree programme yet.
Once you pass the Foundation Year (level 3) you will progress directly onto the first year of the honours degree. If you are a full-time UK student, you will qualify for student financial support for the full duration of your course (subject to eligibility criteria).
LJMU has been teaching marketing for over 30 years and has built a strong reputation for its teaching staff, both in terms of their industry experience and commitment to students.
Another advantage of this degree is the optional sandwich year in which you spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two as well as developing your personal skills and enhancing your CV.
In fact, students who complete the placement year tend to experience a marked improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.
What you will study on this degree
Please see guidance on core and option modules for further information on what you will study.
- Integrated Skills for Higher Education
- Business Foundations
- Understanding Business Context
- Business Project
- Professional Skills Development 1
- Professional Skills Development 2
- Foundations of Marketing (1)
- Management in Practice
- Consumer Behaviour
- Foundations of Marketing (2)
- Business and Society
- Contemporary Marketing Context
- Strategy for Marketers
- Communicating the Brand
- Practical Digital Marketing Skills
- Research Methods
- Enterprise & Professional Practice
- Consumer Psychology
- Digital Marketing
- Global Marketing
- Advertising & Integrated Marketing Communications
The following options are typically offered:
- Marketing Dissertation
- Marketing Project
- Marketing Consultancy Active Learning Project
Further guidance on modules
The information listed in the section entitled ‘What you will study’ is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.
Please see the programme specification document for further details on this course.Programme specification document (PDF)
Teaching and learning
Excellent facilities and learning resources.
Teaching is delivered through a combination of lectures, workshops and seminars and you can expect to have a minimum of 12 hours contact time during each teaching week. Plus you'll be expected to complete independent study and group work and participate in online activities and discussions using our virtual learning environment, Blackboard.
Expert tuition and support.
Your tutors come with outstanding international research credentials, acclaim for their local business marketing consultancy work and nominations for teaching excellence awards.
Current staff research includes place and city branding and marketing to children, all of which feeds into the BA Marketing curriculum.
Our students constantly tell us that the approachability and friendliness of the staff and their ‘open door’ policy make a real difference to their LJMU experience.
Assessment and feedback
Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
The Marketing team understands that each student is different, and will perform differently depending on how they are assessed. This is why we use a range of assessment methods for each module. They include:
- group presentations
- exams (seen and unseen)
- online multiple-choice exams
- IT-based assessment (website design, Microsoft Office work)
- written work (essays, literature reviews, reports)
- practical assessments (mock interviews and CVs)
You will receive plenty of personal support for assessments from your tutors, and from written guidelines, revision sessions and study support classes.
Your tutors will give you one-to-one feedback on assessments within three weeks, giving you a chance to discuss your strengths as well as the areas that may need further attention.
Please choose your qualifications below to view requirements
Minimum points required from qualifications
Application and selection
We are looking for students with the potential to:Understand and critically evaluate the theory, concepts and principles that underpin the practical techniques of marketing and businessDemonstrate their understanding by communicating effectively, both orally and in their written workPossess the self-discipline to manage their time and tasks effectively throughout their time here at LJMU
GCSE and equivalents
- Prior to starting the programme applicants must have obtained grade 4 or grade C or above in English Language and Mathematics GCSE or an approved alternative qualification below: • Key Skills Level 2 in English/ Maths • NVQ Level 2 Functional skills in Maths and English Writing and or Reading • Skills for Life Level 2 in Numeracy/English • Higher Diploma in Maths/ English • Functional skills level 2 in Maths/ English • Northern Ireland Essential Skills Level 2 in Communication or Application of Number • Wales Essential Skills Level 2 in Communication or Application of Number
- Minimum number of A Levels required: 2
- Is general studies acceptable? Yes
- Are AS level awards acceptable? Acceptable only when combined with other qualifications
- Average A Level offer: DDD
- Maximum AS Level points accepted: 20
- BTEC certificate: Acceptable only when combined with other qualifications
- 90 credit diploma: Acceptable on its own and combined with other qualifications
- Diploma (QCF): Acceptable on its own and combined with other qualifications
- Diploma subjects / grades required: DM is required if no other level 3 qualifications are taken, or to the total of 72 UCAS Tariff points if combined with other qualifcations
- Extended diploma (QCF): Acceptable on its own and combined with other qualifications
- Extended diploma subjects / grades required: MMP is required if no other level 3 qualifications are taken, or to the total of 72 UCAS Tariff points if combined with other qualifcations
Access to Higher Education Diploma
- Access to Higher Education Diploma acceptability: Acceptable on its own and combined with other qualifications
- Further information: At least 24 Merits and 21 Passes, or any other combination that equates to 72 UCAS Tariff points in a relevant subject
- International Baccalaureate: Acceptable on its own and combined with other qualifications
- Additional information: 24 IB Diploma Points
- Welsh Baccalaureate: Acceptable only when combined with other qualifications
- Irish Leaving Certificate: Acceptable on its own and combined with other qualifications
- Grades / subjects required: 72 UCAS Tariff points with a maximum 20 UCAS Tariff points from Ordinary Level
Additional entry requirement information
Applications are welcomed from mature and non-standard applicants, who will be considered on an individual basis. These applicants may be required to submit an essay and/or attend an interview, and should demonstrate potential and motivation and/or have relevant experience.
Mature and non standard applicants may be invited to attend interviewIELTS
6.0 (minimum of 5.5 in each component)Can this course be deferred?
YesIs a DBS check required?
NoIs RPL accepted on this programme? International requirements
Please Note: All international qualifications are subject to a qualification equivalency check via NARIC.
Finance and fees
Find out more about the student funding that you may be eligible for from either LJMU or the government. This section will give you information about grants and loans as well as targeted support for students with children, adult dependants or those with a disability.
Please note that the amount of money you will receive as a student is dependent on where in the UK you normally live (i.e. England, Wales, Northern Ireland or Scotland).
LJMU's scholarships are open to all new full-time Home and EU undergraduates that are liable to pay tuition fees. These awards are not income assessed, they are based on excellence. If successful, you will be awarded a scholarship for each year of your course subject to satisfactory progress. Scholarships are worth between £1,000 and £10,000 per year. The money you receive doesn’t have to be paid back.
The LJMU bursary is automatically paid to eligible students – you do not need to apply for it. The annual bursary is £500, which works out at £1,500 over a three year degree.
LJMU bursaries are means-tested and you don’t have to pay them back; they are intended to help you meet some of the costs associated with being a student.
In 2018 LJMU will charge Home and EU students a tuition fee of £9,250* for the majority of its full time undergraduate programmes and £6,935* per year for part time courses. You will be charged a fee for each year of your course. The University reserves the right to increase fees up to the maximum permitted by law or government policy in the second and subsequent years of your course. Generally, these fee increases are linked to RPIX inflation (Retail Price Index excluding mortgage interest payments).
*Subject to parliamentary approval.
The important thing to remember is that you don't have to pay your tuition fees upfront - subject to meeting eligibility criteria, you can take out a tuition fee loan for each year of your course.
You can also take out a maintenance or living cost loan for each year of your course to cover your living expenses, such as rent and food.
You don’t start repaying your student loans until after you’ve left university and start earning at least £21,000.** Please note that the Department for Education who govern student support for students from England have recently announced it intends to increase this threshold to £25,000. This remains subject to parliamentary approval and we will update our website once further information is confirmed.
For more information on eligibility and tuition fee loans, go to:
LJMU is committed to ensuring that students understand the full cost of studying at the University. Your tuition fee will cover or contribute to, as appropriate, expenses associated with your core modules, including:
- safety equipment, such as lab coats and goggles
- uniforms for nurses, paramedics and other professional placements
- UK field trips and other educational visits
- student exchanges
- DBS checks (Disclosure and Barring Service – formerly CRB)
- Professional sector regulatory body membership
** Repayment threshold for students normally resident in England and Wales.
Living expenses (maintenance) loan
In addition to your tuition fees, eligible full-time undergraduate students can also apply for a maintenance loan to cover your living costs. If you’re eligible, you can take out a loan for each year of your course.
The amount you’ll receive will depend on where in the UK you normally live and your household income. This money will be paid into your bank or building society account in three instalments and it’s up to you to budget for your living costs.
The government has stated that it intends to introduce a pro rata maintenance loan for part time students from England from the 2018/19 academic year.
For more information on student loans, go to: www.gov.uk/studentfinance
Paying back your student loans
You only start repaying your student loans the April after you have graduated or left university and start earning £21,000* or above. Repayments are based on a percentage of your salary not how much you have borrowed from the Student Loans Company. Repayments are currently set at 9% of any income over the threshold (which is currently set at £21,000).* Please note that the Department for Education who govern student support for students from England have recently announced it intends to increase this threshold to £25,000. This remains subject to parliamentary approval and we will update our website once further information is released.
*Repayment threshold for students normally resident in England and Wales.
Armed with a set of analytical, planning, IT and problem-solving skills, you will be qualified to deal with people, money, markets and products in a wide range of organisations by the time you graduate.
This BA (Hons) degree is the ideal starting point for a career in general marketing, brand management, advertising, promotions, customer services, strategic marketing and marketing research.
Previous graduates from the programme have gained employment as advertising executives, promotions co-ordinators, publicity officers, brand managers, customer relations advisors and research analysts.
Postgraduate study is another option – choosing to study on the MSc Digital Marketing, the MSc Entrepreneurship or the new MSc Management and Digital Business postgraduate degrees, all taught at Liverpool Business School, or the CIM Professional Diploma in Marketing are excellent ways to follow up this degree.
New for 2017 – CareerSmart programme
All students in their first year of study will have an opportunity to engage with the CareerSmart programme as an integral part of a core module of study. Once you have completed this, a wide range of other career-related provision and services will be available to support your development throughout your studies.
The new CareerSmart e-learning tool will introduce you to the steps involved in making informed choices about your career. It will enable you to consider your strengths and development areas, your career motivators, the options available to you and the necessary steps to take to achieve your career goals.
Professional accreditation / links
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Liverpool John Moores University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Strong links with industry built up over 30 years ensure that this programme provides cutting-edge marketing theory as well as advanced practical skills relevant to today’s employer needs.
Foundation year fees
If you are studying on a foundation year of a degree programme you will be charged a reduced fee for your 1st year only. This means you will only pay £10,050 tuition fees for the first (foundation) year of your course.
After your first year, your annual tuition fees will increase to the standard tuition fee charged for our undergraduate courses (£13,250/£14,000).
Studying at LJMU offers international students excellent value for money and the opportunity to secure an internationally-respected qualification plus outstanding career prospects.
LJMU offers scholarships for international students. The provision and range of these scholarships can change from year to year so it is important that you always check the website for the most up-to-date information. The University also accepts a range of external funding, should you be awarded a scholarship or sponsorship from elsewhere.
English language qualifications
All international applicants must have an internationally recognised English language qualification, such as IELTS (International English Language Testing Service). Your English language qualification must have been certified within the last two years for verification purposes. LJMU will accept other UKVI-recognised English language tests providing you attain the appropriate level.
This table summarises the minimum scores required by LJMU, although specific course requirements may differ depending on the programme you want to study.
For course-specific English Language requirements, click the Entry requirements tab above.
To find out what qualifications are applicable in your country, please visit the international pages.
|Type of Programme||IELTS||Pearson|
|International Foundation Programme||4.5||50-57 (Min. 51 in each component for UKVI Purposes)|
|Undergraduate degrees||6.0||50-57 (Min. 51 in each component for UKVI Purposes)|
English language support to improve IELTS
If your English language level does not meet the required entry requirements for your course you may still be offered a place on the condition that you successfully complete an English for Undergraduate Study course at LJMU’s International Study Centre.
Tuition fee deposits
International students are liable to pay a minimum deposit of 50% of their tuition fees before their CAS can be issued. The outstanding balance must be paid in full within 4 months of the given enrolment date.
When you apply for your visa or entry clearance, you will need to provide evidence of having enough money to support yourself for the duration of your programme and to pay for all of your living expenses. The good news is that the cost of living in Liverpool is one of the lowest in England, which means your money will go even further, allowing you to enjoy your student experience to the full.
In addition to academic fees, you must budget for living costs such as accommodation, food, clothing, books, local travel and entertainment. UK Visas and Immigration (UKVI) states that students studying outside London must have £1,015 per month for a maximum of nine months to cover their living costs.
We estimate that a single student living in LJMU-approved accommodation is likely to need an average of £5,000 to cover just their rent for a full academic year.
Academic Technology Approval Scheme Certificate (ATAS)
If you have applied to study an Enhanced Undergraduate Degree (such as an MEng) course at LJMU, you should check if you require an Academic Technology Approval Scheme or ATAS certificate.
You can find out more on the British Foreign and Commonwealth Office (FCO) website: www.fco.gov.uk/en/about-us/what-we-do/services-we-deliver/atas/who-atas/
Alternatively, contact LJMU’s International Admissions Team for guidance. It is important to note that, if required, an ATAS certificate must be obtained before your Confirmation of Acceptance of Studies can be released to you.
Confirmation of Acceptance for Studies (CAS)
Before you can apply for permission to enter or remain in the UK under Tier 4 you will require a valid Confirmation of Acceptance for Studies or CAS. LJMU will only assign a CAS once you have satisfied the conditions of any offer made to you and you satisfy the University’s obligations as a Tier 4 Sponsor. For more details, visit the international students section.
Your visa application
As soon as you have received an offer of a place at LJMU you should contact the Entry Clearance Office at the British Embassy, British High Commission or Consular Office in your own country to check whether you need a visa for entry into Britain. You are advised to do this as soon as you can as the visa application process can take a long time.
Please Note: To obtain an Entry Visa you should go to the British Embassy or High Commission in your own country, and present the following documents:
- A valid LJMU Confirmation of Acceptance for Studies (CAS)
- Evidence of financial support for the programme
- Two recent photographs of yourself (passport-size)
- All relevant educational diplomas and certificates (as stated in your CAS)
- A declaration of your intent to return home on completion of your course of study
The University may make changes to a programme of study or module where such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University.
Further guidance on programme changes