2022/23 entry

BA (Hons) Marketing Top-Up Degree

Start date:

September 2022

Study mode:

Full time

Course Duration:

1 year


Mt Pleasant

Tuition fees (per year)

Home (full-time):
International (full-time):
All figures are subject to yearly increases.
Tuition fees are subject to parliamentary approval.

General enquiries:

0151 231 5090

Faculty of Business and Law:

0151 231 8080


International enquiries


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Why study Marketing Top-Up Degree at Liverpool John Moores University?

  • Top up your knowledge and achieve an honours degree in just one year
  • Ranked 1st in the country for student satisfaction (Complete University Guide 2020)
  • 100% of graduates in employment or further study within 6 months of graduating (Destination of Leavers in HE survey 2016/17)
  • Approved and accredited by the Chartered Institute of Marketing (CIM) with fully funded membership for our students
  • CIM Graduate Gateway award with Direct entry onto CIM’s Professional Diploma in Marketing (two module exemptions)
  • Take the IDM Award in Direct and Digital Marketing for free

About your course

This one year, full time, top-up degree is ideal for students who already hold a HND, Foundation degree or Diploma and want to top-up their qualification and boost employment prospects by gaining an honours degree.

Hear what current Level 6 students from our HR, Marketing, Business and PR, Accounting and Finance and Business Management degrees have to say about their courses:


If we are exposed to 3,500 advertisements and other marketing messages every day, why is it that 99% of these messages are either missed or ignored? Why are some brands to die for, while others simply die? Is marketing just a fancy name for advertising and sales? Does marketing manipulate impressionable consumers, often in unethical ways? To discover the answers to these questions come and join us.

As a career marketing demands motivation, commitment, adaptability and perseverance. This degree provides a blend of cutting-edge marketing theory and practical skills to help you develop the high level of competence you will need in dealing with people, money, markets and products in whatever field you choose.

LJMU has been teaching marketing for over 30 years and has built a strong reputation for its teaching staff, both in terms of their industry experience and commitment to students.

In this top-up degree you will join the existing cohort in their final year (level 6) and graduate with the same course title as those who have completed the three year degree.

"This top-up degree has been designed to recognise existing study and enable students to boost their career prospects by gaining an honours degree as well as experience of real business projects"

Adam Shore, Director, School of Business and Management

Professional accreditation/links

​The Chartered Institute of Marketing (CIM) is the leading professional body for marketers and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Liverpool John Moores University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.         

Liverpool Business School also funds membership of the CIM for all students, providing you with access to a range of resources and opportunities whilst you study.
    Strong links with industry built up over 30 years ensure that this programme provides cutting-edge marketing theory as well as advanced practical skills relevant to today’s employer needs.  

Fees and funding

There are many ways to fund study for home and international students


The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:

  • Library membership with access to printed, multimedia and digital resources
  • Access to programme-appropriate software
  • Library and student IT support
  • Free on-campus wifi via eduroam

Additional costs

Although not all of the following are compulsory/relevant, you should keep in mind the costs of:

  • accommodation and living expenditure
  • books (should you wish to have your own copies)
  • printing, photocopying and stationery
  • PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
  • mobile phone/tablet (to access online services)
  • field trips (travel and activity costs)
  • placements (travel expenses and living costs)


  • student visas (international students only)
  • study abroad opportunities (travel costs, accommodation, visas and immunisations)
  • academic conferences (travel costs)
  • professional-body membership
  • graduation (gown hire etc)


There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist funding pages.


Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors.  These include Everton Football Club, Kellogg company, Santander and Deloitte. In the last Destination of Leavers in HE survey (2016/17 data), 100% of our marketing graduates had secured employment or were in further study within 6 months of graduating.

This BA (Hons) degree is the ideal starting point for a career in general marketing, brand management, advertising, promotions, customer services, strategic marketing and marketing research.

Previous graduates from the programme have gained employment as advertising executives, promotions co-ordinators, publicity officers, brand managers, customer relations advisors and research analysts. 

Postgraduate study is another option – choosing to study on the MSc Digital Marketing, the MSc Entrepreneurship or the new MSc Management and Digital Business postgraduate degrees, all taught at Liverpool Business School, or the CIM Professional Diploma in Marketing are excellent ways to follow up this degree.

Applicant key information

Course review and revalidation.

This course is currently undergoing its scheduled programme review, which may impact the advertised modules. Programme review is a standard part of the University’s approach to quality assurance and enhancement, enabling us to ensure that our courses remain up to date and maintain their high standard and relevancy.

Once the review is completed, this course website page will be updated to reflect any approved changes to the advertised course. These approved changes will also be communicated to those who apply for the course to ensure they wish to proceed with their application.

A life-changing experience 

There's so much more to university than just studying for a degree.

News and views

Browse through the latest stories and updates from the University and beyond

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What you will study on this degree

Please see guidance on core and option modules for further information on what you will study.

Further guidance on modules

Modules are designated core or option in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations.

Whilst you are required to study core modules, optional modules are also included to provide you with an element of choice within the programme. The availability of optional modules may vary from year to year and will be subject to meeting minimum student numbers.

Where changes to modules are necessary these will be communicated as appropriate.

Please see the programme specification document for further details on this course:

Programme specification document (PDF)

Level 4

Core modules

Professional Skills Development
20 credits

This module will enable you to develop the skills necessary to be effective learners and develop a professional consciousness in order to facilitate their learning and enhance their employability.

Foundation of Marketing 1
20 credits

This module will introduce you to the underlying principles of marketing as a whole and a range of specific marketing activities.

Management in Practice
20 credits

This module introduces key concepts underpinning management theory and an overview of key management functions.

Consumer Behaviour
20 credits

Within this module, you will acquire knowledge about the issues and dimensions of consumer behaviour. You will recognise the importance of external and personal internal factors in determining behaviour and attitudes.

Foundations of Marketing 2
20 credits

This module will build on Foundations of Marketing 1 and provide a strategic perspective of marketing within the organisation.

Business and Society
20 credits

This module will explain the roles and impacts of business organisations within developed and developing countries in order to describe the roles of, and relationships between corporations, nation-states and international institutions in shaping the global economy.

Level 5

Core modules

Contemporary Marketing Context
20 credits

This module will address issues related to marketing in contemporary culture of consumption. This module will use ideas from different theories to discuss how and why marketing has developed, and continues to develop. The module will cover theories that help explain the various relationships between markets and consumption relevant to marketing in a global cultural context.

Research Methods
20 credits

The module addresses key elements of the market research process and to develop some practical research skills. The module will also prepare you for the final year independent project or dissertation.

Communicating the Brand
20 credits

The aim of the module is to provide you with the knowledge and skills to analyse a wide range of organisational brands and understand how they are contributing to organisational value.

Practical Digital Marketing Skills
20 credits

The module aims to provide you with a practical understand of the key areas of digital marketing. You will learn how to develop a practical understanding of the tools necessary to implement and measure a digital marketing campaign and critically evaluate the impact of digital practices on the marketing function.

Strategy for Marketers
20 credits

This module will provide an integrated approach into the study of strategy with a marketing orientation, and to further understand the role that strategy plays in key marketing decisions within organisations.

Enterprise and Professional Practice
20 credits

The module will provide you with the opportunity to relate relevant academic theory to industry practice and develop innovative business ideas.

Level 6

Core modules

Consumer Psychology
20 credits

This module builds upon the Consumer Behaviour module and further discusses how the psychological elements of human cognition, such as attention and memory, apply to the understanding of consumers and their behaviours in a marketing context.

Digital Marketing
20 credits

This module will introduce the key theoretical elements of Digital Marketing and the contribution it can make to an integrated marketing communication campaign.

Advertising and Integrated Marketing Communications
20 credits

The aim of the module is to analyse a wide range of advertising and marketing communications from a theory and practice perspective that could be used to plan and implement an effective marketing communications campaign.

Global Marketing
20 credits

Within this module, you will analyse the principles and techniques involved in marketing strategically within an international context.

Optional modules

Marketing Dissertation
40 credits

The aim of the Dissertation is to enable you to produce a structured, analytical, and in-depth review of a current marketing issue using a range of appropriate and authoritative secondary sources.

Marketing Project
40 credits

The aim of this Marketing Project is to enable you to define and undertake research into a specific marketing problem or issue within an academic context.

Marketing Consultancy Active Learning Project
40 credits

The aim of this Marketing Consultancy Project is to enable you to undertake a work based marketing consultancy project during the final year. This activity will allow you to put into practice the skills and knowledge gained.

Teaching and work-related learning

Excellent facilities and learning resources

We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.

Learning is via a varied combination of activities including lectures, seminars, online activities, workshops and small-group tutorials.

Teaching is delivered through a combination of lectures, workshops and seminars and you can expect to have a minimum of 12 hours contact time during each teaching week. Plus you'll be expected to complete independent study and group work and participate in online activities and discussions using our virtual learning environment, Canvas. 

Work-related Learning

Liverpool Business School's Employability Support Unit can help you find short-term placements or internships during your time with us.

Support and guidance

Dedicated personal tutor, plus study skills support

The Marketing team at Liverpool Business School is renowned for its student-centred approach and friendly ‘open door’ policy. From the day you begin your studies with us, you will have the support of a personal tutor who will welcome (and indeed expect) a knock on the door any time you need assistance, or just want to chat about the programme. 


Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.

The Marketing team understands that each student is different, and will perform differently depending on how they are assessed. This is why we use a range of assessment methods for each module. They include:    

  • group presentations
  • exams (seen and unseen)
  • online multiple-choice exams
  • IT-based assessment (website design, Microsoft Office work)
  • written work (essays, literature reviews, reports)
  • practical assessments (mock interviews and CVs)

You will receive plenty of personal support for assessments from your tutors, and from written guidelines, revision sessions and study support classes.

Your tutors will give you one-to-one feedback on assessments within three weeks, giving you a chance to discuss your strengths as well as the areas that may need further attention.


What you can expect from your School

The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool’s growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and welsh hills. It is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week. 

Entry requirements

Please choose your qualifications below to view requirements

Minimum points required from qualifications:

GCSE and equivalents

Prior to starting the programme applicants must have obtained Grade C or Grade 4 or above in English Language and Mathematics GCSE or an approved alternative qualification below:

  • Key Skills Level 2 in English/Maths
  • NVQ Level 2 Functional skills in Maths and English Writing and or Reading
  • Skills for Life Level 2 in Numeracy/English
  • Higher Diploma in Maths/English
  • Functional Skills Level 2 in Maths/English
  • Northern Ireland Essential Skills Level 2 in Communication or Application of Number
  • Wales Essential Skills Level 2 in Communication or Application of Number

6.0 (minimum of 5.5 in each component) or equivalent English language proficiency test.

International entry requirements

Find your country

Please Note: All international qualifications are subject to a qualification equivalency check.

Application and selection

Securing your place at LJMU

​Applications  are welcomed from students with the following qualifications

  • A Higher National Diploma (HND) in a relevant Business subject. Applicants are expected to have achieved an average of merit standard 
  • Foundation Degree in a relevant Business subject. Applicants are expected to have achieved an average of 60% 

International Students

English Language Requirements

All International and EU students must meet the following minimum English Language requirements

IELTS 6.0 with a minimum of 5.5 in each component

The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.

Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.