Students raise awareness of domestic abuse through 'Know the Signs' campaign
Students at LJMU are using their marketing and media production skills to help young men recognise the signs of domestic abuse.
Digital marketing students are working with local charity the Paul Lavelle Foundation on their 'Know the Signs' campaign, to help individuals recognise the signs of abuse and highlight that not all abuse is physical.
The ad campaign is currently running across Paul Lavelle's social channels throughout November on Instagram, Facebook, YouTube Shorts and Google, and covers topics including coercive behaviour, financial abuse, love bombing and stalking.
Students Camron Brown, Louie Coppock, Mason Mort, Pelumi Adetula, Shihab Ahmed Salim Al Sakhouboury and Max Winterflood worked with the charity to create the marketing content with several of the LJMU students featuring as actors within the ads.
Five years of collaboration and awareness
This is the fifth year that students within Liverpool Business School have worked with the Paul Lavelle Foundation, a charity set up in memory of Paul Lavelle who died following a domestic abuse incident in 2017. The foundation was launched in 2018 with the intention of raising awareness of male domestic abuse.
The student led campaign is already proving particularly successful this year, having reached more than 150,000 people through the awareness raising ads on social media alone.
More than 150,000 reached through ad campaign
Max Winterfood, MSc Digital Marketing student said working with the charity as part of his studies has been an impactful experience:
"I think working with the Paul Lavelle Foundation itself has been a great opportunity. There is a great sense of community in Liverpool and most people just want to help. That's how the foundation initially started, a group of Paul’s mates didn't want to let this terrible thing affect anyone else in their community. So, it's a really impactful project to be involved in to help get the charity's message out there and support raising awareness."
You can find out more about The Paul Lavelle Foundation.
Study at LJMU
The students involved in the project are studying various marketing courses and media production modules. Find out more about studying within Liverpool Business School.