Workshops

Enterprise Hub Skills at Liverpool John Moores University offers free entrepreneurial workshops and accredited training programmes. The programmes are designed to improve the skills of Liverpool City Region residents (see eligibility criteria) enabling both personal and business growth.


Business Records: How To Set Up and Maintain

13 June 2022 10am to 1pm

Setting up or recently set up a business? Learn how to set up and maintain your business and PAYE records and how to avoid HMRC conflicts.

If you are thinking of or have recently set up in business, a key area is how to record business transactions, complete Pay As You Earn. The recent Making Tax Digital (MTD) requirements, are an added issue, so we have put together an informative session aimed at helping you in these areas.

If you are unsure and wish to benefit from this free workshop, then sign up for a straightforward review as to how to start or improve your existing business and PAYE records. (*see eligibility criteria)

The session will review:

  1. Setting up business records; what should your records include and how to record day to day transactions to avoid HMRC conflicts; what is the MTD all about and how does it impact upon record keeping? what are some of the do’s and don’ts?
  2. PAYE records; what do you need do ? when do things need to be done ? how to avoid being in conflict with HMRC; what to do if employees are not providing information?

Please note that basic Excel steps will be included, and a supporting video will be shared with attendees so please do not worry if you are not very familiar with how to use spreadsheets.

The workshop will be delivered by Polly Wilson, Programme Leader, within the Liverpool Business School (LBS) at Liverpool John Moores University. Polly has taught within LBS in various finance modules and previously worked with a variety of private and public sector organisations from start up, charities and through to international global organisations, for over 20 years.

Register online


How to reach your customer audience on social media

16 June 2022 10am to 12.30pm

Learn how social media platforms operate and how they can work to your best advantage to generate interest and sales for your business.

Split into 3 sessions this free face-to-face workshop will show how social media can help you reach and engage with your target audience to help generate interest and sales. (*see below for eligibility criteria)

Session 1 (45 mins)

You will gain an understanding of the different platforms and discover what they are trying to achieve. Find out how to target your audience and establish how to rank, be found and shared on the main social media channels.

This session will help demystify how social media platforms work and how you can play to the algorithms using Instagram, Tik Tok, Snapchat and more. You will find out what their aims are and how they try to improve the user experience. This will lead to a better understanding of how to choose the right channel for your audience and engage with them.

Session 2 (30 Mins)

Having established which channel/s are right for you, you will be able to explore which keywords and themes are popular on these channels and what has proven engagement in the past. Furthermore, you can refine those keywords and themes into specific hashtags. By doing this you will start getting noticed by the channels and they will know what they should start ranking you for.

Session 3 (30 mins)

You will learn how to create content that engages and connects with your audience. Once discovered by your audience you will learn how to keep this attention up by creating relevant content using stories, short form videos and micro content.

Finding the right balance between marketing and sales content will help you create a marketing funnel that will ultimately generate sales.

Q&A (30 mins)

Key takeaways

Session 1 - can create quick personas mapping their audience to channels

Session 2 -can create ideas on keyword / themes and map those to hashtags

Session 3- can create quick funnel for each to give them an idea what content is necessary at what point

The workshop will be delivered by Mark Russell: Mark has over 6 years experience helping local, national and international businesses with digital marketing and specifically social media.

He started the Social Media Meetup in 2017, a local meetup that brought on experts from across the region and UK to share what works with social media. This is largely where Mark learned a lot about what works on social media and tested this out with clients he has worked with over the years.

This workshop will be a collection of all that knowledge condensed down into actionable takeaways to help you get up and running on social media.

Register online


Events coming soon

  • Meeting Customer Needs (accredited by ILM)
  • How to reach your Customer Audience on Social Media
  • Business Finance

Interested in any of the above workshops but can’t make the date? Or, if you would like further information on how we can support you then please contact the team at ehs@ljmu.ac.uk and we will be happy to get back to you.