January Social Media Highlights



2022 has kickstarted and we have seen an increase of over 2600 new followers across Instagram, Facebook, Twitter, LinkedIn, and TikTok in January, with combined impressions of over 1 million. 

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As well as LJMU staff and students featuring on the feeds, we’ve created video content with Micah Liverpool for the National Student Survey, LJMU’s Cycling Club on Highway Code Changes, local business Root House Plants, as well as staff and students across the university for Chinese New Year celebrations

Let’s take a look at our most popular posts: 

Facebook: 

The Liverpool Echo shared their 30 people under 30 changing the face of Liverpool list, with 3 of our LJMU alumni included. 

You can read the full story on our website here.

Instagram: 

Our Instagram channel which sees the most engagement from current students at LJMU, saw shots of Liverpool from the top of the cathedral to push the UCAS deadline, and an epic sunrise from an LJMU nursing student, as they finished their night shift, as the top posts.  

 

 

A ‘This or That’ quiz of our follower's favourite spots in Liverpool also received the most engagement on Instagram stories. 

 

Twitter: 

On our Twitter feeds, Dr George Wilson was video interviewed on BBC Radio 5 Live about British Jockey’s pandemic weight allowance, with our retweet receiving high engagement. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LinkedIn: 

On our LinkedIn feeds, our post to push job vacancies at LJMU received lots of interaction, as did Founding figure of LJMU, Fanny Calder being honored at Liverpool’s newest hotel. 

 

 

TikTok: 

LJMU has recently launched its own TikTok channel to create student focused content.  

You can follow the account here. 

For those running LJMU’s secondary social accounts, our new social media officer Colette Kellgren Parker will be offering tips and tricks on increasing engagement, what content works well and how to keep things on LJMU brand. Contact her here. 

 

 



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