Researchers explore impact of Eurovision on Liverpool nightlife

Image: One of the live shows at Eurovision 2023 in Liverpool in May.

A day dedicated to exploring 'one of the most successful Eurovision’s ever' is taking place in Liverpool next month.

On 26 October Liverpool Calling will take over ACC Liverpool, bringing together many of the teams that curated those unforgettable two weeks in May.

The free event will see the exclusive reveal of the initial Eurovision impact figures – including:

  • The amount of money generated for the city
  • Official visitor figures
  • The numbers Involved in all elements of the host city programme – from the Eurovison Village right through to the community and engagement programmes
  • Cultural diplomacy – how did it make people feel about Liverpool and the UK.

Liverpool John Moores University's Public Health Institute was a key partner in the festivities and their impact, undertaking a broad evaluation of the event from the perspective of nightlife, the results of which will be discussed at the conference.

The morning will be hosted by broadcasters Daniel Rosney and Ngunan Adamu. Headline speakers in the morning will include: Culture Liverpool Director Claire McColgan, CBE; the BBC’s Company Secretary and Chief of Staff Phil Harrold; and Professor Matt Ashton, Liverpool’s Director of Public Health.

The afternoon will be dedicated to hearing first-hand from some of the key figures behind the entire host city programme – the biggest of its kind – gaining an insight into the complexities of staging a global event on behalf of a country at war, in just a matter of months.

Headline speakers for the afternoon will include: Managing Director Eurovision 2023 Martin Green, CBE; CEO of Visit Britain Patricia Yates; Editor in Chief at StandOut Magazine Caroline Clift; Music Marketing Lead at Tik Tok Europe, Africa and Middle East Maria Panayi; and Board Director at CIPR, Hayley James.

And of course, there will be a touch of that Eurovision sparkle throughout the event with music performances.

Liverpool Calling is aimed at everyone – those interested in finding out more about staging major events – whether they’re students or already in the industry, professionals who want to hear best practice examples relating to their specialty, organisations who want tips on how to fund or access funding for events, volunteers who played a part in the two weeks, and maybe even Eurovision fans who want a behind-the-scenes glimpse at how unique showcase continuously grabbed the headlines. 

For full details to register head to

  • Liverpool Calling is supported by Liverpool City Council, Liverpool BID Company and The ACC Liverpool Group
  • Follow @CultureLpool on Twitter, @CultureLiverpool on Facebook and @culture_liverpool on Instagram for the latest updates as well as using #LiverpoolCalling on social media.



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