BA Fashion Design and Communication students have been making their mark in the fashion industry with their collections at Graduate Fashion Week.
A fantastic number of students were shortlisted for prestigious awards and two won their categories; Helena Green, Level 6 Design won the Superdry Outerwear Award and Lauren Roberts, Level 4 Communications won the ASOS Future Talent Communications Competition.
Amongst the LJMU students who were shortlisted for awards was Nadia Atique, whose LFC-inspired modest sportswear collection was also featured in Vogue. The interview discussed Nadia’s influences as a Muslim woman growing up in Liverpool and her love of Liverpool Football club.
Vogue described Nadia’s collection at Graduate Fashion Week, “Flag-waving models in headscarves … wore her cheerful, confident designs, including a red and white striped panelled dress that recalls the old team scarf; a red A-line “King Kenny” coat in homage to the former player and manager Kenny Dalglish, its lining printed with his impressive win stats; and a tracksuit with a long-line top dedicated to everyone’s favourite forward, the Egyptian King Mo Salah, with his shirt number and name printed in Arabic calligraphy.”
Here is the full list of LJMU students who were awarded during Graduate Fashion Week:
- WINNER: Superdry Outerwear Award - Helena Green, Level 6 Design
- WINNER: ASOS Future Talent Communications Competition - Lauren Roberts, Level 4 Communications
- RUNNER-UP: Tessuti Sports and Leisurewear Award - Nadia Atique, level 6 Design
- RUNNER-UP: Fashion Marketing Award - Megan Storey, Level 6 Communications
- RUNNER-UP: Graduate Fashion Week Stand Award - LJMU
- GALA SHOW SELECTED: Best 25 collections - Heather Rowland, Level 6 Design
- GALA SHOW NOMINATED: Emily Forshaw, Level 6 Design
- GALA SHOW NOMINATED: Hannah McAuley, Level 6 Design
- FINALIST: Styling and Creative Direction Award - Lucy Hayes, Level 6 Communications
- FINALIST: Swarovski Sustainable Accessories Competition - Jess Forber, Level 6 Design
- SHORTLISTED: Fashion New Media Award - Megan Storey, Level 6 Communications
- SHORTLISTED: Fashion Publication Award - Martha Weaver, Level 6 Communications
On the Fashion Design and Communication students’ success, Programme Leader Andrew Ibi commented, “This year’s cohort worked incredibly hard and have displayed steely motivation coupled with a collegiate and community approach to their studies. The successes are born out of group ambition and dedication to achieve academically and professionally, that has been recognised at Graduate Fashion Week, the awards are well-deserved and a reward for the cohort’s hard work and tenacity. There really are some fantastic individual projects, outcomes and cultural narratives across Design and Communication supported by fantastic staff application. I did work the students hard, really hard and in a very short space of time but fashion has never been so competitive and industry expectations have never been higher at graduate level. Their response has been exemplary.”