Liverpool Skyline

Liverpool Business School

Dr Christina De Barros Ferreira

Dr Christina De Barros Ferreira



Personal profile:
Marcia Christina Ferreira did her PhD. in Management with emphasis in Marketing at Royal Holloway, University of London. She is a Lecturer in Marketing at Liverpool Business School, Liverpool John Moores University since 2015. She focused her career on education and academic research after several years of executive experience in marketing and communication, working at multinationals and local companies in South America. Interdisciplinarity has been a key aspect of her research projects that combines her interests in marketplace cultures, media technologies and product design.

Other work:
Co-authored the chapter Santa Rosa: um designer a serviço da literatura brasileira [Santa Rosa: a designer at the service of Brazilian literature] in O Design Brasileiro Antes do Design: aspectos da história gráfica, 1870-1960 [Brazilian Design before the Design: aspects of the print history, 1870-1960]. Published in 2005, reprinted 2011. This publication is used as a textbook in courses of History of Design in several universities in Brazil.

Educational background:
MSc in Business Management at Brazilian School of Public and Business Administration (EBAPE) at Getúlio Vargas Foundation (FGV) – Brazil; Postgraduate in Marketing at Graduate School of Economics (EPGE) at Getúlio Vargas Foundation (FGV) – Brazil and Bachelor of Design with major in with major in Visual Communication Design at Pontifical Catholic University of Rio de Janeiro (PUC RJ) – Brazil.


Spanish - Latin American


2016, Royal Holloway University of London, United Kingdom, PhD in Management
2007, Getúlio Vargas Foundation (FGV), Brazil, MSc in Business Management

Academic appointments

Lecturer in Marketing, Liverpool Business School,, Liverpool John Moores University, Liverpool, 2015 - present
Visiting Teaching Staff, School of Management, Royal Holloway University of London, 2013 - 2015


Journal article

Ferreira MC, Scaraboto D. 2016. “My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities Journal of Business Research, 69 :191-207 >DOI >Public Url

Scaraboto D, Ferreira MC, Chung E. 2016. Materials Matter: An Exploration of the Curatorial Practices of Consumers as Collectors Rinallo D, Özçaglar-Toulouse N, Belk R. Research in Consumer Behavior, 18 >Public Url

Figueiredo B, Ourahmoune N, Rojas P, Pereira SJN, Scaraboto D, Ferreira MC. 2014. THE BRANDED AND GENDERED BRAZILIAN BODY: MATERIAL AND SYMBOLIC CONSTRUCTIONS IN AN OVERLOOKED CONTEXT Schouten JW, Martin DM, Belk R. CONSUMER CULTURE THEORY, 16 :259-273 >DOI >Link >Public Url

Engagement & Impact

Conference presentation:

Materials Matter: An Exploration of the Curatorial Practices of Consumers as Collectors, 11th Consumer Culture Theory Conference, SKEMA Business School – Lille, France, Oral presentation 06/07/2016

From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT, 11th Consumer Culture Theory Conference, SKEMA Business School – Lille, France, Roundtable 06/07/2016

Culture-centric Studies of Marketing and Consumption in Brazil, 39th Annual Macromarketing Conference, Royal Holloway, University of London – United Kingdom, Oral presentation 06/07/2014

Materials, Meanings and (re)Materialisation in the Consumption of Counterfeit Goods, 9th Consumer Culture Theory Conference, Aalto University – Finland, Oral presentation 26/06/2014

The Branded and Gendered Brazilian Body, 9th Consumer Culture Theory Conference, Aalto University – Finland, Special session 26/06/2014


Best Paper in the Consumer Culture Theory Track at 2015 ANZMAC Conference., ANZMAC Australia and New Zealand Marketing Academy,

External collaboration:, Pontificia Universidad Católica de Chile, Dr. Daiane Scaraboto

Membership of professional bodies:

Member, Association for Consumer Research,

Member, Consumer Culture Theory Consortium,

Teaching qualification:

Associate Fellow of the Higher Education Academy (HEA)