Liverpool Skyline

Sport Studies Leisure and Nutrition

Dr Doyeon Won

Dr Doyeon Won

Telephone: 0151 231 5257

Publications

Highlighted publications

Lee Y-J, Won D. 2018. Understanding international volunteering: Who is most likely to participate? Journal of Nonprofit and Public Sector Marketing, 1 :95-110 >DOI

Chiu W, Rodriguez FM, Won D. 2016. Revisiting the Leadership Scale for Sport: Examining factor structure through exploratory structural equation modeling Psychological Reports, 119 :435-449

Bravo GA, Won D. 2016. Organisational legitimacy in sport management programs: an application of a scale International Journal of Management in Education, 10

Lee YJ, Won D. 2016. Applying Representative Bureaucracy Theory to Academia: Representation of Women in Faculty and Administration and Title IX Compliance in Intercollegiate Athletics Journal of Diversity in Higher Education, 9 :328-338 >DOI

Chung J, Hwang S, Won D. 2015. Globalization, media imperialism and South Korean sport International Journal of the History of Sport, 32 :484-498 >DOI

Lee YJ, Won D, Bang H. 2014. Why do event volunteers return? Theory of planned behavior International Review on Public and Nonprofit Marketing, 11 :229-241 >DOI

Lee Y-J, Won D. 2014. Trailblazing women in academia: Representation of women in senior faculty and the gender gap in junior faculty's salaries in higher educational institutions SOCIAL SCIENCE JOURNAL, 51 :331-340 >DOI >Link

Bravo GA, Shonk DJ, Won D. 2013. Psychological contract in the context of sport organizations Routledge Handbook of Sport Management :193-213 Routledge 9781136660863 >DOI

Journal article

Chiu W, Kim T, Won D. 2018. Predicting consumers’ intention to purchase sporting goods online: An application of the model of goal-directed behavior Asia Pacific Journal of Marketing and Logistics, 30 :333-351 >DOI

Lee Y-J, Won D. 2018. Understanding international volunteering: Who is most likely to participate? Journal of Nonprofit and Public Sector Marketing, 1 :95-110 >DOI

Chiu W, Bae J-S, Lee K-Y, Won D. 2017. PRIORITIES AND PREFERENCES FOR COLLEGIATE ATHLETIC GOALS AND PROCESSES IN SOUTH KOREA SOCIAL BEHAVIOR AND PERSONALITY, 45 :517-527 >DOI >Link

Park JY, Chiu W, Won D. 2017. Sustainability of exercise behavior in seniors: An application of the extended theory of planned behavior Journal of Physical Education and Sport, 17 :342-347 >DOI

Park S, Chiu W, Won D. 2017. Effects of physical education, extracurricular sports activities, and leisure satisfaction on adolescent aggressive behavior: A latent growth modeling approach PLoS ONE, 12

Chiu W, Bae J-S, Won D. 2017. The experience of watching baseball games in Korea: an analysis of user-generated content on social media using Leximancer Journal of Sport and Tourism, 21 :33-47

Chiu W, Won D. 2016. Consumer-brand relationships in sports products and repurchase intention: An application of the investment model International Journal of Sports Marketing and Sponsorship, 17 :243-259 >DOI

Chiu W, Rodriguez FM, Won D. 2016. Revisiting the Leadership Scale for Sport: Examining factor structure through exploratory structural equation modeling Psychological Reports, 119 :435-449

Bravo GA, Won D. 2016. Organisational legitimacy in sport management programs: an application of a scale International Journal of Management in Education, 10

Tavormina AL, Won D. 2016. Promotional Factors Affecting Potential College Student Consumer's Decisions to Attend Minor League Baseball Games Event Management, 20 :467-476

Lee YJ, Won D. 2016. Applying Representative Bureaucracy Theory to Academia: Representation of Women in Faculty and Administration and Title IX Compliance in Intercollegiate Athletics Journal of Diversity in Higher Education, 9 :328-338 >DOI

Chiu W, Won D. 2016. Relationship between sport website quality and consumption intentions: Application of a bifactor model Psychological Reports, 118 :90-106 >DOI

Won D, Chelladurai P. 2016. Competitive advantage in intercollegiate athletics: Role of intangible resources PLoS ONE, 11 >DOI

Chiu W, Lee YJ, Won D. 2016. Bifactor analysis of motivation for charity sport event participation International Review on Public and Nonprofit Marketing, 13 :1-13 >DOI

Chung J, Hwang S, Won D. 2015. Globalization, media imperialism and South Korean sport International Journal of the History of Sport, 32 :484-498 >DOI

Chiu W, Cho N, Won D. 2014. The effects of internal marketing on job satisfaction and organizational commitment in Taipei sport centers Journal of Global Scholars of Marketing Science, 24 :206-222 >DOI

Lee YJ, Won D, Bang H. 2014. Why do event volunteers return? Theory of planned behavior International Review on Public and Nonprofit Marketing, 11 :229-241 >DOI

Lee Y-J, Won D. 2014. Trailblazing women in academia: Representation of women in senior faculty and the gender gap in junior faculty's salaries in higher educational institutions SOCIAL SCIENCE JOURNAL, 51 :331-340 >DOI >Link

Chiu W, Lee K-Y, Won D. 2014. CONSUMER BEHAVIOR TOWARD COUNTERFEIT SPORTING GOODS SOCIAL BEHAVIOR AND PERSONALITY, 42 :615-624 >DOI >Link

Chiu W, Kim H-H, Lee Y-A, Won D. 2014. APPLICATION OF A MODIFIED INTERNET SHOPPER LIFESTYLE SCALE TO TAIWANESE COLLEGE-AGE SPORTING GOODS CONSUMERS SOCIAL BEHAVIOR AND PERSONALITY, 42 :1245-1256 >DOI >Link

Won D. 2013. Factors affecting the college students’ choice of a charity sport event Journal of Global Scholars of Marketing Science, 23 :41-54 >DOI

Bravo GA, Won D, Lee C. 2013. Team USA and the 2010 FIFA World Cup: An examination of TV fans viewing intention International Journal of Sport Management and Marketing, 14 :169-187 >DOI

Won D, Bravo G, Lee C. 2013. Careers in collegiate athletic administration: Hiring criteria and skills needed for success Managing Leisure, 18 :71-91 >DOI

Larson DJ, Won D. 2012. Road cycling event preferences for racing cyclists International Journal of Sports Marketing and Sponsorship, 13 :27-42 >DOI

Bravo GA, Won D, Shonk DJ. 2012. Entry-level employment in intercollegiate athletic departments: Non-readily observables and readily observable attributes of job candidates Journal of Sport Administration and Supervision, 4

Lee C, Won D. 2012. Understanding segmented spectator markets of a minor league baseball (MiLB) team Event Management, 16 :351-362 >DOI

Shonk DJ, Christopher Greenwell T, Bravo G, Won D. 2012. Site selection, satisfaction, and intent to return: An exploratory study of the perceptions of rights holders of small-scale sporting events Journal of Convention and Event Tourism, 13 :1-15 >DOI

Larson DJ, Won D. 2012. Road cycling event preferences for racing cyclists INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 13 :116-131 >Link

Won D, Park M, Lee K-Y, Chung J. 2011. Factors affecting participation in charity sport events involving a low intensive physical activity International Journal of Leisure and Tourism Marketing, 2 :248-257 >DOI

Chung J, Won D. 2011. The authoritarian policy in South Korean Sport: A critical perspective European Journal of Social Sciences, 20 :146-157

Won D, Lee C. 2011. Prioritised risk relievers in purchasing licensed sport merchandise online: Influence of product price as purchase involvement International Journal of Sport Management and Marketing, 9 :220-237 >DOI

Lee YJ, Won D. 2011. Attributes influencing college students' participation in volunteering: A conjoint analysis International Review on Public and Nonprofit Marketing, 8 :149-162 >DOI

Chung J, Lee KY, Won D. 2011. "Sorry, I am a student-athlete": A qualitative research regarding the balance between academics and athletics European Journal of Social Sciences, 24 :154-160

Hwang S, Won D. 2010. A conjoint analysis regarding influencing factors of golfers' preferred driving ranges in Korea International Journal of Leisure and Tourism Marketing, 1 :227-227 >DOI

Won D, Park M, Turner BA. 2010. Motivations for Participating in Health Related Charity Sport Events Journal of Venue and Event Management, 1 :17-44

Won D, Pack SM. 2010. A personnel foul: Violations of the psychological contracts in U.S. scholastic sport International Journal of Sport Management, 11 :284-303

Won D, Park M. 2010. Motivating factors influencing college students' participation in charity sport events International Journal of Sport Management and Marketing, 8 :296-321 >DOI

Zhang Z, Won D. 2010. Buyer or browser? An analysis of sports fan behaviour online INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 11 :124-139 >Link

Kim M, Won D, Harrolle MG. 2009. Influences of gifts on prospective volunteers: A conjoint analysis approach International Journal of Sport Management, 10 :51-67

Bravo GA, Won D, Ferreira M. 2009. Attributes, trade-offs and choice: A conjoint analysis in Sport Management programs SMEJ / Sport Management Education Journal, 3 :66-91 >DOI

Won D, Hwang S, Kleiber DA. 2009. How do golfers choose a golf course? A conjoint analysis of influencing factors Journal of Park and Recreation Administration, 27 :1-16

Won D, Hwang S. 2009. Factors influencing the college skiers and snowboarders’ choice of a ski destination in Korea: A conjoint study Managing Leisure, 14 :17-27 >DOI

Zhang Z, Won D. 2009. The effects of trust in internet shopping on sport consumers' intentions of purchasing licensed sport merchandise on the internet International Journal of Sport Management and Marketing, 6 :87-105 >DOI

Bang H, Won D, Kim Y. 2009. Motivations, commitment, and intentions to continue volunteering for sporting events Event Management, 13 :69-81 >DOI

Won D, Bravo GA. 2009. Course design in sport management education: Addressing students' perspectives through conjoint methodology JOURNAL OF HOSPITALITY LEISURE SPORT & TOURISM EDUCATION, 8 :83-96 >DOI >Link

Won D, Chelladurai P. 2008. Attractiveness of sport management jobs and their attributes International Journal of Sport Management, 9 :81-101

Won D, Bang H, Shonk DJ. 2008. Relative importance of factors involved in choosing a regional ski destination: Influence of consumption situation and recreation specialization Journal of Sport and Tourism, 13 :249-271 >DOI

Won D, Pack S. 2007. False Consensus in Interscholastic Athletics Journal for the Study of Sports and Athletes in Education, 1 :207-220 >DOI

Lee E-Y, Lim H, Won D, Jeon J, Chung J. Elite athlete development plan through the developmental model of sport participation in the south Korea sport system Korean Journal of Physical Education, 55 :677-690

Lee C, Won D. Influencing factors on spectators' revisit intention in Minor League Baseball (MiLB): Spectators' perceptions concerning complaint management practices Event Management,

Chiu W, Won D, Kim S. Extended model of sport spectator goal-directed behavior: The role of event prestige in non-major sport events Event Management: an international journal,

Chapters

Chiu W, Bae JS, Won D. 2015. The influence of sports fan ethnocentrism on major league baseball game viewing behavior: A cross-cultural study of Korea and Taiwan Emerging Trends and Innovation in Sports Marketing and Management in Asia :114-129 9781466675285 >DOI

Bravo GA, Won D, Shonk DJ. 2013. Entry-level employment in intercollegiate athletic departments: Non-readily observables and readily observable attributes of job candidates Sport Management Critical Concepts in Sports Studies :113-129 9780415537728

Bravo GA, Shonk DJ, Won D. 2013. Psychological contract in the context of sport organizations Routledge Handbook of Sport Management :193-213 Routledge 9781136660863 >DOI

Pack SM, Won D, Pastore DL. 2008. Multi-rater perceptions of the achievement of sportsmanship initiatives by high school baseball and softball coaches The Applied Research in Coaching and Athletics Annual 23 :84-100 9780896414587

Engagement & Impact

Highlighted activities

Conference presentation:

The impact of parasocial interaction in the entertainment-focused sports television programs, The 15th Annual Sport Marketing Association (SMA) Conference, Boston, MA, USA, Oral presentation 01/11/2017

The adoption of the Nike+ Run Club app: Applying a modified technology acceptance mode, 2017 Global Fashion Management Conference, Vienna, Austria, Oral presentation 05/07/2017

Integration of South Korea’s sport system: Feasibility of Canada’s LTAD framework, 6th International Congress on Physical Activity and Public Health, Bangkok, Thailand, Oral presentation 05/11/2016

Season ticket holders' satisfaction and renewal intention: The role of off-season renewal process, Applied Sport Management Association (ASMA) Conference 2018, Poster presentation

Does event prestige affect spectators’ behavior? Applying the model of goal-directed behavior, 2017 North American Society for Sport Management (NASSM) Conference, Denver, Colorado, United States, Poster presentation

Professional activities

Conference presentation:

Factors influencing college students’ sports gambling behavior: Extended theory of planned behavior, 2018 North American Society for Sport Management (NASSM) Conference, Halifax, NS, Canada, Poster presentation 05/06/2018

Training and development of coaches: Application of reaction surveys., the 2018 North American Society for Sport Management (NASSM) Conference, Halifax, NS, Canada, Poster presentation 05/06/2018

Factors affecting the allocation of foundation-funded budgets: A case study of the quasi-governmental sport organizations in Korea, Applied Sport Management Association (ASMA) Conference 2018, Waco, Texas, USA, Poster presentation 16/02/2018

The impact of parasocial interaction in the entertainment-focused sports television programs, The 15th Annual Sport Marketing Association (SMA) Conference, Boston, MA, USA, Oral presentation 01/11/2017

The adoption of the Nike+ Run Club app: Applying a modified technology acceptance mode, 2017 Global Fashion Management Conference, Vienna, Austria, Oral presentation 05/07/2017

Baseball fans’ psychophysiological responses to crisis situations in professional baseball, Sport Management Association of Australia and New Zealand (SMAANZ) 2016 Conference, Auckland, New Zealand, Oral presentation 23/11/2016

The effect of perceived crisis severity on baseball fans’ psycho-physiological responses, 2016 Korean Scholars of Marketing Science International Conference, Oral presentation 12/11/2016

Integration of South Korea’s sport system: Feasibility of Canada’s LTAD framework, 6th International Congress on Physical Activity and Public Health, Bangkok, Thailand, Oral presentation 05/11/2016

The relationship between integrated marketing communication (IMC) strategies of the football club’s image, fan satisfaction and purchasing intention, 12th Asian Association for Sport Management (AASM) Annual Conference, Ho Chi Minh, Vietnam, Oral presentation 16/09/2016

The relationship between customer participation behavior, customer citizenship behavior, service encounter satisfaction and service quality in sport centers, 2015 Korean Scholars of Marketing Science (KSMS) Fall International Conference, Seoul, Korea, Oral presentation 14/11/2015

The influences of customer value co-creation behavior on perceived value, satisfaction, and behavioral intention in fitness centers, 2015 Korean Scholars of Marketing Science (KSMS) Fall International Conference, Oral presentation 14/11/2015

Korean baseball fans’ aceptance of a professional team’s social networking service (SNS): From an expanded technology acceptance model perspective, 2015 Sport Marketing Association Annual Conference, Atlanta, Georgia, USA, Poster presentation 28/10/2015

Customer as partial employees: The influences of satisfaction and commitment on building customer citizenship behavior in fitness centers (Best Conference Paper), 11th Asian Association for Sport Management (AASM) Annual Conference, Langkawi, Malaysia, Oral presentation 26/08/2015

Relationships between internal marketing, organizational commitment and job performance in sports centers, International Conference on Business, Information, and Service Science, Taipei, Taiwan, Oral presentation 06/08/2015

Sunk cost effect in the case of Korea Baseball League, Sport Marketing Association (SMA) 12th Annual Conference, Philadelphia, PA, USA, Poster presentation 22/10/2014

Sports fan ethnocentrism on Major League Baseball game viewing, Sport Marketing Association (SMA) 12th Annual Conference, Philadelphia, PA, USA, Poster presentation 22/10/2014

Applying the theory of planned behavior to spectator sports: The interaction of team-identification and past behavior, 2014 Incheon Asian Games International Sport Science Congress, Incheon, Korea, Oral presentation 20/08/2014

The friendship with sports brand: An exploration of consumer-brand relationships by using the investment model, 2014 Incheon Asian Games International Sport Science Congress, Incheon, Korea, Oral presentation 20/08/2014

Attendance factors, perceived values and recommendation intention: Korean Grand Prix, Sport Marketing Association 11th Annual Conference, Albuquerque, NM, USA, Poster presentation 30/10/2013

Sport event-sponsor congruence and advertising exposure frequency on advertising attitudes, Sport Marketing Association 11th Annual Conference, Albuquerque, NM, USA, Poster presentation 30/10/2013

An application of importance-performance analysis (IPA) to the Korean collegiate athletic goals: An exploratory study, 2013 College Sport Research Institute (CSRI) Annual Conference, Chapel Hill, NC, USA, Oral presentation 10/04/2013

Why volunteers return? Theory of planned behavior, Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Annual Conference, Indianapolis, IN, USA, Oral presentation 01/11/2012

Post-development and usage after hosting the Formula One Grand Prix: The Korea International Circuit in Yeongam, 2018 Regeneration, Enterprise, Sport and Tourism (REST) Research Seminar and Workshop, Oral presentation

Season ticket holders' satisfaction and renewal intention: The role of off-season renewal process, Applied Sport Management Association (ASMA) Conference 2018, Poster presentation

Relationships between psychological contract, satisfaction, commitment, and turnover intention of athletic personnel: Moderating role of psychological contract breach, Applied Sport Management Association (ASMA) Conference 2018, Poster presentation

Does event prestige affect spectators’ behavior? Applying the model of goal-directed behavior, 2017 North American Society for Sport Management (NASSM) Conference, Denver, Colorado, United States, Poster presentation

The experiences of sport tourists at the Formula 1 Singapore Grand Prix: An analysis of user-generated content on social media using Leximancer, 2016 Korean Scholars of Marketing Science International Conference, Oral presentation

Editorial boards:

Journal of Global Fashion Marketing, Editorial Board Member (Lifestyle, Sustainability and Technology Section), http://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=rgfm20

International Journal of Sport Management and Marketing, Editorial board member, http://www.inderscience.com/jhome.php?jcode=IJSMM

International Journal of Management in Education, Editorial board member, http://www.inderscience.com/jhome.php?jcode=ijmie