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Sport Studies Leisure and Nutrition

Miss Louise Williams

Miss Louise Williams

Telephone: 0151 231 5392


I graduated from the BA (Hons) Sport Development with P.E degree programme in 2003 with a first class honours degree and immediatley started my PhD in sport sponsorship, which examined the impact that sport sponsorship has on consumer buying behavior, as well as looking at industry practice in the planning, monitoring and evaluation of sport sponsorship programmes. I became a Teaching Assistant on the programme and then started my current role as Senior Lecturer in September 2008. I graduated with my Doctorate in July 2010. I lead the Business of Sport articulated degree route on the BA (Hons) Sport Development programme. Prior to this I worked for a Premiership Club in the football in the community department which involved both coaching and marketing.

My role also involves active promotion of the degree through open days and also exhibitions in order to raise the profile of the university and the degree. As a staff team we are active in the recruitment of our students which requires us to be creative in the methods we use to attract potential students. A key part of this has been the development of news stories for the university website if our students have engaged in curriculum activity that could be deemed as profile raising (for example, field trips). I also am responsible for maintaining the programmes Twitter page, connecting both with current and past students and also external partners.

I am the route leader for the Sport Development with the Business of Sport articulated degree programme which involves leading the module team in the planning, design and implementation of a highly creative, interactive and contemporary degree route that is structured around active learning. My main subject knowledge (and the majority of my teaching in my current role) is in the areas of the sports business, marketing, media and management. I have a cross sport knowledge which I feel brings strength as it allows for an awareness of work across the sector and the development of ideas in one sport that may be used by others.

I am passionate about my subject of the sports business but also in looking to new and innovative methods of teaching and learning which I have (with a colleague) published work in.


2008, Liverpool John Moores University, UK, PhD
2003, Liverpool John Moores University, UK, BA (Hons) 1st Class


Journal Articles

Williams L, Nixon S, Hennessy C, Mahon E, Adams G. 2016. Inspiring to inspire: Developing teaching in higher education Cogent Education, 3 >DOI

Hennessy C, Adams G, Mahon E, Nixon S, Pratt A, Williams L. 2014. Discovering inspiring teaching: Immersive models of staff development Quality Assurance in Education, 22 :240-254 >DOI

Nixon S, Williams LR. 2014. Increasing student engagement through curriculum redesign: deconstructing the ‘Apprentice’ style of delivery Innovations in Education and Teaching International, 51 :26-33

Conference Publication (journal proceedings)

Williams LR, Nixon S, Adams G, Pratt A, Hennessey C, Mahon E. LJMU Learning and Teaching Conference Williams LR, Nixon S, Adams G, Pratt A, Hennessey C, Mahon E. LJMU Learning and Teaching Conference

Engagement & Impact


Award title: Vice Chancellors Learning and Teaching Award: Support Team Award, Awarding body: Liverpool John Moores University, URL:

Award title: The Vice Chancellor’s Award for Best Programme/Support Team, Awarding body: Liverpool John Moores University, URL:

Award title: Best Programme Team, Awarding body: LSU

Conference presentation:

Title of presentation: Teaching strategies to engage learners, Conference title: LJMU Teaching and Learning Conference 2016, Place/location of conference: LJMU, Presentation type: Oral presentation


Fellowship title: Fellow of the Higher Education Academy, Organisation: HEA

Media Coverage:

Links #1:, Media coverage: BBC Sport tour inspires Sport Business students.

Links #1:, Media coverage: News story on LJMU website about a trip I arranged with the brokerage team for our Level 5 media and marketing students to visit the Manchester Aquatic Centre when the World Championships were being held.

Links #1:, Media coverage: News story on LJMU website regarding a visit to the Liverpool Echo Arena with our Level 5 Sport and Coaching Business of Sport students.