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Sport Studies Leisure and Nutrition

Miss Louise Williams

Miss Louise Williams

Telephone: 0151 231 5392


I graduated from the BA (Hons) Sport Development with P.E degree programme in 2003 with a first class honours degree and immediatley started my PhD in sport sponsorship, which examined the impact that sport sponsorship has on consumer buying behavior, as well as looking at industry practice in the planning, monitoring and evaluation of sport sponsorship programmes. I became a Teaching Assistant on the programme and then started my current role as Senior Lecturer in September 2008. I graduated with my Doctorate in July 2010. I lead the Business of Sport articulated degree route on the BA (Hons) Sport Development programme. Prior to this I worked for a Premiership Club in the football in the community department which involved both coaching and marketing.

My role also involves active promotion of the degree through open days and also exhibitions in order to raise the profile of the university and the degree. As a staff team we are active in the recruitment of our students which requires us to be creative in the methods we use to attract potential students. A key part of this has been the development of news stories for the university website if our students have engaged in curriculum activity that could be deemed as profile raising (for example, field trips). I also am responsible for maintaining the programmes Twitter page, connecting both with current and past students and also external partners.

I am the route leader for the Sport Development with the Business of Sport articulated degree programme which involves leading the module team in the planning, design and implementation of a highly creative, interactive and contemporary degree route that is structured around active learning. My main subject knowledge (and the majority of my teaching in my current role) is in the areas of the sports business, marketing, media and management. I have a cross sport knowledge which I feel brings strength as it allows for an awareness of work across the sector and the development of ideas in one sport that may be used by others.

I am passionate about my subject of the sports business but also in looking to new and innovative methods of teaching and learning which I have (with a colleague) published work in.


2008, Liverpool John Moores University, UK, PhD
2003, Liverpool John Moores University, UK, BA (Hons) 1st Class

Academic appointments

Senior Lecturer BA (Hons) Sport Development, ELSS, Liverpool John Moores University, 2008 - present

Postgraduate training

Post Graduate Certificate in Learning and Teaching in Higher Education, United Kingdom, Liverpool John Moores University, ? - present


Journal article

Williams L, Nixon S, Hennessy C, Mahon E, Adams G. 2016. Inspiring to inspire: Developing teaching in higher education Cogent Education, 3 :1-12 >DOI

Nixon S, Williams LR. 2014. Increasing student engagement through curriculum redesign: deconstructing the ‘Apprentice’ style of delivery Innovations in Education and Teaching International, 51 :26-33

Hennessy C, Adams G, Mahon E, Nixon S, Pratt A, Williams L. Discovering inspiring teaching: immersive models of staff development Quality Assurance in Education, 22 :240-254 >DOI

Conference publication

Williams LR, Nixon S, Adams G, Pratt A, Hennessey C, Mahon E. LJMU Learning and Teaching Conference Williams LR, Nixon S, Adams G, Pratt A, Hennessey C, Mahon E. LJMU Learning and Teaching Conference

Engagement & Impact

Conference presentation:

Teaching strategies to engage learners, LJMU Teaching and Learning Conference 2016, LJMU, Oral presentation 15/06/2016


Vice Chancellors Learning and Teaching Award: Support Team Award, Liverpool John Moores University,

The Vice Chancellor’s Award for Best Programme/Support Team, Liverpool John Moores University,

Best Programme Team, LSU


Fellow of the Higher Education Academy, HEA

Media Coverage:, BBC Sport tour inspires Sport Business students., News story on LJMU website about a trip I arranged with the brokerage team for our Level 5 media and marketing students to visit the Manchester Aquatic Centre when the World Championships were being held., News story on LJMU website regarding a visit to the Liverpool Echo Arena with our Level 5 Sport and Coaching Business of Sport students.