Liverpool Skyline

Liverpool Business School

Dr Anne Broderick

Dr Anne Broderick

Publications

Journal Articles

Phillips N, Broderick A. 2014. Has Mumsnet changed me? SNS influence on identity adaptation and consumption Journal of Marketing Management, 30 :1039-1057 >DOI

Takhar A, Maclaran P, Parsons E, Broderick A. 2013. Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films :65-80 >DOI

Takhar A, Maclaran P, Parsons E, Broderick A. 2010. Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films Journal of Marketing Management, 26 :1057-1073 >DOI

Garry T, Broderick AJ, Lahiffe K. 2008. Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity Journal of Marketing Management, 24 :959-977 >DOI

Broderick AJ, Vachirapornpuk S. 2002. Service quality in Internet banking: the importance of customer role Marketing Intelligence & Planning, 20 :327-335 >DOI

Broderick AJ. 1999. Role theory and the management of service encounters SERVICE INDUSTRIES JOURNAL, 19 :117-131 >DOI >Link

Broderick AJ. 1998. Role theory, role management and service performance Journal of Services Marketing, 12 :348-361 >DOI

Broderick AJ, Brown J. Exploring the role of resources in creating effective institutions that sustain viable service ecosystem - an s-d logic approach Marketing Theory,

Conference Publication (journal proceedings)

Broderick A, Garry T, Beasley M. 2010. The need for adaptive processes of benchmarking in small business-to-business services JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, Conference of the Academy-of-Marketings-Business-to-Business-Special-Interest-Group-Masterclass 25 :324-337 >DOI >Link