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Liverpool Business School

Dr Anne Broderick

Dr Anne Broderick

Telephone: 0151 231 3420

Publications

Journal article

Phillips N, Broderick A. 2014. Has Mumsnet changed me? SNS influence on identity adaptation and consumption Journal of Marketing Management, 30 :1039-1057 >DOI

Takhar A, Maclaran P, Parsons E, Broderick A. 2013. Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films :65-80 >DOI

Takhar A, Maclaran P, Parsons E, Broderick A. 2010. Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films Journal of Marketing Management, 26 :1057-1073 >DOI

Garry T, Broderick AJ, Lahiffe K. 2008. Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity Journal of Marketing Management, 24 :959-977 >DOI

Broderick AJ, Vachirapornpuk S. 2002. Service quality in Internet banking: the importance of customer role Marketing Intelligence & Planning, 20 :327-335 >DOI

Broderick AJ. 1999. Role theory and the management of service encounters SERVICE INDUSTRIES JOURNAL, 19 :117-131 >DOI >Link

Broderick AJ. 1998. Role theory, role management and service performance Journal of Services Marketing, 12 :348-361 >DOI

Broderick AJ, Brown J. Exploring the role of resources in creating effective institutions that sustain viable service ecosystem - an s-d logic approach Marketing Theory,

Conference publication

Broderick A, Garry T, Beasley M. 2010. The need for adaptive processes of benchmarking in small business-to-business services JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, Conference of the Academy-of-Marketings-Business-to-Business-Special-Interest-Group-Masterclass 25 :324-337 >DOI >Link