Information about cookies

Cookies are small pieces of information that a website can store in your web browser to record and recall information about your visit. Our cookies store only information about your site usage and preferences, we do not store any personal data, such as your name or email address.

How we use cookies

We use cookies in two ways:

To retain user preferences - for example cookies stored by your web browser help us to recognise you if you return to our site at a later stage. This can save you time on future visits by storing information you may have previously entered onto our site or to make feature links relevant to areas of interest to you.

To collect website usage information – we track how visitors interact with the website, including where they came from, the pages they visited and the actions they took (e.g. clicked a button, completed a form). This is then used by us to provide a more personalised online experience and to optimise our website for our visitors. We do not track users once they leave the University website.

Third party cookies

We sometimes embed photo and video content from websites such as YouTube. Webpages with this embedded content may set cookies from these websites. Similarly, when you use a share button a cookie may be set by the service you have chosen to share content through. LJMU does not control the transmission of these cookies and cannot block cookies from those websites. You should check the relevant third party website for more information on their privacy policy.

More information about controlling and deleting cookies is available via: https://www.allaboutcookies.org/

Managing cookies

If you wish to control what cookies you use, you can change your internet browser setting at any time. However, please note that in disabling cookies, your browsing experience may be adversely affected.

Cookies used by our site

The LJMU website uses cookies including, but not limited to, the following:

Cookie name: IDE
Cookie type: Marketing
Duration: 1 year 24 days
Description: Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. 


Cookie name: test_cookie 
Cookie type: Marketing
Duration: 15 minutes
Description: The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. 


Cookie name: _gcl_au 
Cookie type: Analytics 
Duration: 3 months
Description: Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. 


Cookie name: _ga 
Cookie type: Analytics 
Duration: 2 years
Description: The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. 


Cookie name: _gid 
Cookie type: Analytics
Duration: 1 day
Description: Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. 


Cookie name: _gat_UA-5709663-1 
Cookie type: Analytics 
Duration: 1 minute
Description: A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.


Cookie name: _hjFirstSeen
Cookie type: Analytics
Duration: 30 minutes
Description: Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. 


Cookie name: _hjAbsoluteSessionInProgress
Cookie type: Analytics 
Duration: 30 minutes
Description: Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. 


Cookie name: optimizelyEndUserId
Cookie type: Functional
Duration: 10 years
Description: Optimizely uses this cookie to store a visitor's unique identifier which is a combination of a timestamp and a random number. Different variations of web parts are shown to users that optimizes the website's user experience. 


Cookie name: UserMatchHistory 
Cookie type: Functional
Duration: 1 month
Description: LinkedIn sets this cookie for LinkedIn Ads ID syncing.


Cookie name: lang 
Cookie type: Functional 
Duration: Session
Description: LinkedIn sets this cookie to remember a user's language setting. 


Cookie name: bcookie 
Cookie type: Functional 
Duration: 2 years
Description: LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. 


Cookie name: lidc
Cookie type: Functional 
Duration: 1 day
Description: LinkedIn sets the lidc cookie to facilitate data center selection. 


Cookie name: ASP.NET_SessionId 
Cookie type: Necessary 
Duration: Session
Description: Issued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit. 


Cookie name: optimizelySegments 
Cookie type: Performance 
Duration: 10 years
Description: This cookie is set by Optimizely website optimization platform, and records details of audience segmentation for the user. 


Cookie name: optimizelyBuckets 
Cookie type: Performance 
Duration: 10 years
Description: The cookie is set by the Optimizely website optimisation platform and maintains the page variants allotted to a user for performance testing, so that the user gets a consistent experience. 


Cookie name: optimizelyPendingLogEvents 
Cookie type: Performance 
Duration: Past
Description: This cookie is set by Optimizely website optimization platform to keep track of the activities of a user. 


Cookie name: _gat 
Cookie type: Performance 
Duration: 1 minute
Description: This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.