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Leadership and Digital Marketing

Course fees (2018/19 entry)

Option / fee Value
Home/EU full-time annual tuition fee: 
Home/EU part-time tuition fee: N/A
International full time annual tuition fee: N/A

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Course type



Liverpool Business School

Study mode

Full Time

About your course

Today’s businesses increasingly prioritise digital technology skills and expertise; this PgCert has been designed to respond to this need by providing graduates equipped with digital knowledge and skills that can be applied to all businesses.

  • Designed to respond to the skills gap across all businesses, particularly in the digital sector, producing highly employable and much needed graduates
  • Embark on this 12 week programme delivered by LJMU and Digital Marketing Employers
  • Benefit from content developed with employers in the sector to meet current employer needs
  • Obtain 60 level 7 credits on graduation, providing the opportunity to top up to a Masters degree after completion

​​"Liverpool Business School has always given digital technology a lead role in academic research and teaching. This unique course combines academic expertise and employer engagement to ensure our graduates are highly employable and equipped to contribute to the needs of this growing sector."

 Timothy Nichol, Dean of Liverpool Business School

​"My postgraduate marketing qualification in Digital Marketing really boosted my employment prospects and led to me getting several job offers in the Digital Marketing sector.  Liverpool Business School provided me with excellent knowledge and skills to enable me to enter this growing sector with confidence."

​Chelsey Gaston, MSc Digital Marketing graduate

Introduction to the School

​Liverpool Business School is a modern, civic and student-centred business school with a track record of serving the regional business community for over 40 years.

​The School provides responsive business education that prepares graduates for a wide range of business and management careers. We are proud of our approach to providing business education, which emphasises practical knowledge and its application, delivered by supportive and approachable staff. Throughout its history, the School has served the business needs of the North West through programmes which focus on developing professional capabilities required by a contemporary, dynamic economy.

The School emphasises the power of education and practical application of research to improve the employability of people entering private, public and voluntary sectors, boosting the productivity of work forces, generating innovation and growth.

Why study this course at LJMU?

The UK has 1.64 million digital tech jobs (BSD, Tech City, 2015) and, with digital marketing being the fastest growing advertising sector, employers are increasingly struggling to source skilled graduates. This course, therefore, offers great employment prospects for graduates.

The programme combines sector-specific skills in digital technology with transferable and impactful skills in leadership that can be applied to a variety of industries.  It is informed by local digital employers, ensuring we offer a learning experience that provides the skills employers are looking for.

There are opportunities to engage with local employers and complete real projects providing networking and potential employment opportunities, as well as practical experience.

​Liverpool Business School recognises the research-informed impact that managers have in enhancing business performance and productivity.  This course aims to provide leadership knowledge through both theory and practice-based learning to ensure our graduates can go on to become capable and competent managers.

Programme outline and structure

This unique programme engages with the local business community to deliver an industry-informed programme, providing graduates with the skills required by employers in the sector. The course is taught by digital marketing academics as well as sessional lectures with industry experience, providing graduates with both research-informed and practice-based knowledge to enhance their employability.

The course has been developed to respond to the skills gap in digital technology that is recognised both regionally and nationally; over 50% of digital technology employers state a shortage of highly skilled graduates as one of their business challenges (Tech Nation 2017). This programme aims to address this need by providing graduates with the knowledge and skills to meet the demands of this rapidly growing sector, which has seen a growth rate in employment that more than doubles the number of jobs in the non-digital sector (Tech Nation 2017).

​The programme engages with numerous businesses in the region, including creative and digital agencies, large digital corporates and media organisations. 

Students will complete a live project brief for an employer, equipping them with valuable practical experience. Graduates will obtain 60 level 7 credits, making it easier to progress to a Masters degree.

What you will study on this degree

This 12 week programme will be delivered through a combination of taught university lectures, practice-based workshops and practical experience. You will study three modules:

  • Leadership , Engagement and Personal Development

This module allows you to identify your own personal and leadership development needs and focus on the knowledge, skills and behaviours you need to develop over the programme.

  • Strategy and Digital Marketing Communications

This module features an important contribution from digital marketing businesses in the region and combines strategic thinking with digital marketing communications knowledge and skills.

  • Leadership Marketing Project

The final module brings together the personal development and the new knowledge of digital marketing into a live case project, which is linked to a marketing/digital marketing issue in a business.

How will I be assessed?

Assessment will include the submission of portfolios and reports based on evidence, critical self-reflection and evaluation. There will also be a presentation assessment.

Staff research interests

Liverpool Business School is home to a vibrant and active research community who are committed to innovation and excellence in research.

Marketing staff research interests include key areas such as social media engagement, online consumer behaviour, multi-screen marketing, big data, and marketing automation.

Liverpool Business School's research is concerned with important contemporary business and management issues, it is multidisciplinary in practice and reflects the School's areas of special expertise. This approach is evident not only in our research but in PhDs and in some of the taught courses we offer or have designed for clients. Our main areas of research expertise include:

  • Entrepreneurship and small businesses
  • Public management
  • Evaluation research
  • Research with practitioners

Our expertise in Entrepreneurship is based on research specifically in this area, including the specialist topics of rural entrepreneurship, sustainability and graduate start-ups.

Our expertise in Entrepreneurship is based on research specifically in this area, including the specialist topics of rural entrepreneurship, sustainability and graduate start-ups.

Entry requirements (Home)

The January 2018 intake is only available for Liverpool John Moores University alumni who graduated with an UNDERGRADUATE DEGREE in 2017 (summer or autumn graduation).

Priority will be given to unemployed applicants and those who have not yet found graduate jobs. Please provide your employment status and job title (if applicable) on the personal statement section of the application form.

Is RPL accepted on this programme?

Recognition of Prior Learning (RPL) Applications for RPL will not be accepted on this programme.

Please Note: All international qualifications are subject to a qualification equivalency check via NARIC.

Financial support

Successful applicants will receive full funding from LJMU for this course, which is for LJMU graduates from 2017 only for this first intake.

The University may make changes to a programme of study or module where such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University.
Further guidance on programme changes

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