Liverpool Skyline

Liverpool School of Art and Design

Dr Javier Pereda


Javier studied Graphic Design, followed by a postgraduate specialisation in Marketing and Advertising (Creative Visualisation). He has performed diverse industry roles such as Art and Design director for several transnational companies before moving to academia. His recent academic qualifications include a MA in Multimedia Production and a MSc and PhD in Web Science.

Javier's work focuses primarily in the development of Tangible User Interfaces and Embodied Interaction. His research interests cover areas such as Cultural Heritage, Latin American Studies, Human Information Interaction and Visualisation, Masculinity and Papercrafting.


Spanish - Latin American
Spanish; Castilian


University of Southampton, Southampton, United Kingdom, PhD, Web Science
University of Southampton, United Kingdom, MSc, Web Science
Southampton Solent University, United Kingdom, MA, Multimedia Production
Univesidad de la Comunicación, Mexico, PG, Creative Visualisation
Universidad Tecnológica de México, Mexico, BA, Graphic Design


Highlighted publications

Pereda J, Murrieta-Flores P. 2011. The role of Lucha Libre in the construction of Mexican male identity Networking Knowledge: Journal of the MeCCSA Postgraduate Network, 4 >Link


Pereda J. 2018. Whale. A Liverpool Bestiary

Pereda J. 01100001 01100011 01100111 01110100. Of Rights And Resistance, Liverpool Slavery Museum


Frankenberg-Garcia A, Lew R, Roberts J, Rees G, Pereda J. 2017. Best practices in combining learner needs, lexicographic data and text editors to help learners write more idiomatically eLex 2017

Roberts JC, Frankenberg-Garcia A, Rees G, Pereda J. 2017. Visualisation and graphical techniques to help writers write more idiomatically IEEE Conference on Visualization (VIS)

Conference publication

Pereda J, Murrieta-Flores P, Ritsos P, Roberts J. 2017. Tangible User Interfaces as a Pathway for Information Visualisation for Low Digital Literacy in the Digital Humanities IEEE VIS 2017 - 2nd Workshop on Visualization for the Digital Humanities, IEEE Vis >Link

Pereda J. 2014. Installation for Interpretation of Archaeological Sites. The Portus Visualisation Project CAA2012 Proceedings of the 40th Conference in Computer Applications and Quantitative Methods in Archaeology, Southampton, United Kingdom, 26-30 March 2012, :91-101

Pereda J, Isaksen L. 2014. Developing downloadable TUIs for online pedagogic activities TEI'14 Eighth International Conference on Tangible, Embedded, and Embodied Interaction, Munich, Germany, 16 - 19 Feb 2014.,

Pereda J. 2011. Lucha Libre: visualizing behind the mask. Electronic Visualisation and the Arts (EVA 2011), :268-273


Pereda J. 2017. Exploración del Patrimonio Cultural a través de Interfaces Tangibles en la Red Jiménez-Badillo D. Arqueología Computacional. Nuevos enfoques para el análisis y la difusión del patrimonio cultural. 1 :265-283 INAH. Mexico City 978-607-539-027-7 >Link

Journal article

Pereda J, Murrieta-Flores P. 2011. The role of Lucha Libre in the construction of Mexican male identity Networking Knowledge: Journal of the MeCCSA Postgraduate Network, 4 >Link

Internet publication

Pereda J, Fray H. Printeractive Workshop at LJMU Arts >Link



Pereda J. Online Cultural Heritage: Facilitating Complex Query Making Through Tangible User Interfaces Earl G, Yin Y, Isaksen L.

Engagement & Impact

Conference presentation:

Exploring Online Cultural Heritage. Integrating Queries Through Tangible User Interfaces on the Web, Virtual Heritage Network, Maynooth University, Ireland, Oral presentation 21/11/2015

The New Online Museum Manifesto: Defining the Differences Between Museums on the Web and the Online Museum, Museums and the Web 2014, Baltimore, MD, USA, Oral presentation 02/04/2014

External committees:

IEEE Transactions on Education, IEEE, Reviewer,

Other invited event:

Masterclass ‘Multimodal Engagements with Cultural Heritage’, Maynooth University, Ireland, 3-day Masterclass that introduced participants to methods of creating and reusing cultural heritage artefacts at the intersections of digital and physical methodological approaches. It provided participants with the theoretical background, best practices, and hands-on experience of A) Converting physical objects to digital and printed interactive 3D models, and B) Querying and visualising online cultural heritage through user interfaces.

Other Professional Activity:

Printeractive Workshop. An open workshop between designers, makers and artists.

Research Grants Awarded:

Liverpool John Moores University, Printeractive. Developing a practice towards the integration of interaction design and printmaking., Hannah Fray, Grant value (£): 2000

Liverpool John Moores University, Developing an Understanding of Lucha Libre Personas, Grant value (£): 2000