Dr Adnane Alaoui Mhamdi

Liverpool Business School

After earning a BBA in Marketing from HEC-Montreal - Canada, Adnane has completed an MSc in Marketing at Drexel University- Philadelphia, USA. He worked in the International department of Johnson & Johnson-USA, before shifting to teaching in higher education in 1999. He acted as a Marketing consultant for the European Union (EU), and for the United Nation’s Industrial Development Organization (ONIDO). In 2012, Adnane earned a PhD degree from The University of Edinburgh, where he was also involved in teaching for 2 years. Presently, he holds a Senior Lecturer position in Marketing at Liverpool John Moores University.


Alaoui Mhamdi A, Vianelli D. 2018. Does Culture affect Consumer Behaviour, when shopping On-Line? Advances in National Brand and Private Label Marketing 5th International Conference 2018 :105-113 Springer 978-3319920832 Publisher Url Public Url

Journal article

Alaoui M A, Flambard V. Is geographical proximity a synonym for Consumer Behaviour Similarity? European Journal of International Management (EJIM),