Dr Adnane Alaoui Mhamdi

Liverpool Business School

After earning a BBA in Marketing from HEC-Montreal - Canada, Adnane has completed an MSc in Marketing at Drexel University- Philadelphia, USA. He worked in the International department of Johnson & Johnson-USA, before shifting to teaching in higher education in 1999. He acted as a Marketing consultant for the European Union (EU), and for the United Nation’s Industrial Development Organization (ONIDO). In 2012, Adnane earned a PhD degree from The University of Edinburgh, where he was also involved in teaching for 2 years. Presently, he holds a Senior Lecturer position in Marketing at Liverpool John Moores University.

Internet publication

Phillips C, Brown J, Alaoui Mhamdi A, Wall T. 2022. Unleash your inner geek: using maths to prepare graduates for a data driven future Author Url Publisher Url Public Url


Alaoui Mhamdi A, Vianelli D. 2018. Does Culture affect Consumer Behaviour, when shopping On-Line? Advances in National Brand and Private Label Marketing 5th International Conference 2018 :105-113 Springer 978-3319920832 Publisher Url Public Url

Journal article

Alaoui Mhamdi A, Flambard V. Do consumer's sensory cues' preferences in retail differ between neighbouring countries? European Journal of International Management (EJIM), DOI Publisher Url