Image of Dr Adnane Alaoui Mhamdi

Dr Adnane Alaoui Mhamdi

Liverpool Business School

Faculty of Business and Law

After earning a BBA in Marketing from HEC-Montreal - Canada, Adnane has completed an MSc in Marketing at Drexel University- Philadelphia, USA. He worked in the International department of Johnson & Johnson-USA, before shifting to teaching in higher education in 1999. He acted as a Marketing consultant for the European Union (EU), and for the United Nation’s Industrial Development Organization (ONIDO). In 2012, Adnane earned a PhD degree from The University of Edinburgh, where he was also involved in teaching for 2 years. Presently, he holds a Senior Lecturer position in Marketing at Liverpool John Moores University.

Internet publication

Phillips C, Brown J, Alaoui Mhamdi A, Wall T. 2022. Unleash your inner geek: using maths to prepare graduates for a data driven future Author Url Publisher Url Public Url

Journal article

Alaoui Mhamdi A, Sulikashvili N. 2022. Does Word-Of-Mouth’s Effect on Products/Brands Differ Between Countries? A Comparative Study of England and Russia Studia Universitatis Babeș-Bolyai Studia Europaea, 67 :283-314 DOI Publisher Url Public Url

Alaoui Mhamdi A, Flambard V. Do consumer's sensory cues' preferences in retail differ between neighbouring countries? European Journal of International Management (EJIM), 1 DOI Publisher Url


Alaoui Mhamdi A, Vianelli D. 2018. Does Culture affect Consumer Behaviour, when shopping On-Line? Advances in National Brand and Private Label Marketing 5th International Conference 2018 :105-113 Springer 978-3319920832 Publisher Url Public Url