Dr Amr Al Khateeb

Liverpool Business School

Dr Amr Al Khateeb is a Senior Lecturer in Marketing at Liverpool Business School, Liverpool John Moores University. Amr has been teaching marketing for more than 9 years and has achieved a prestigious teaching award.

Amr graduated from University of Reading with a PhD in marketing. His thesis is entitled “Consumers' favourable emotional feelings towards foreign countries: investigating the effects of consumer affinity on brand perceptions”.

Amr is an early career researcher and has active research projects in e-retailing and branding. In addition, Amr recently conducted an action research inquiry on student engagement in online learning environment to develop inclusive group work and challenge all students equally.

Amr is a Certified Management and Business Educator (CMBE) and a Fellow with Advance HE (FHEA) and he has completed his Postgraduate Certificate in Academic Practice (PGCAP) along with Academic Professional Apprenticeship at De Montfort University.

In terms of his teaching approach, Amr promotes social and active learning to enhance the education environment for generation Z students. Amr also uses a variety of technologies to enhance the learning experience and bring fun to class. Amr’s sessions are very practical with focus on employability and contemporary marketing issues.




University of Reading, United Kingdom, PhD in Marketing
University of Essex, United Kingdom, International Marketing and Entrepreneurship
De Montfort University, United Kingdom, Postgraduate Certificate in Academic Practice
AdvanceHE, United Kingdom, Academic Professional Apprenticeship

Conference publication

Al Khateeb A. 2022. Scaling up students’ use of LJMU library resources Student Experience Proceedings, Student at the Heart DOI Author Url Publisher Url Public Url

Al Khateeb A, El Shamandi Ahmed K. Revisiting customer experience: a better understanding of its concepts, constructs, and outcomes http://proceedings.emac-online.org/pdfs/A2020-63917.pdf, European Marketing Academy, 49th Author Url

Journal article

Alnawas I, Al Khateeb A, Abu Farha A, Ndubisi NO. 2022. The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles International Journal of Contemporary Hospitality Management, DOI Publisher Url Public Url

Alnawas I, Al Khateeb A. 2022. Developing and validating a multidisciplinary scale of E-retailing website elements Journal of Retailing and Consumer Services, 66 :102905-102905 DOI Publisher Url Public Url


Houlden N, Royce M, Al Khateeb A, Melis C. 2022. Don’t be a sage, get off the stage: the evolving role of the business educator Author Url Publisher Url Public Url

Teaching qualification:

Postgraduate Certificate in Academic Practice (PGCAP). 2021

Academic Professional Apprenticeship (APA). 2021


The Vice-Chancellor’s Distinguished Teaching Award 2021, De Montfort University. 2021

Membership of professional bodies:

Certified Management and Business Educator (CMBE), Chartered Association of Business Schools.


FHEA, Advance HE.