Before joining the Liverpool Business School, Dr. Bin Gao has been a doctoral researcher at the Adam Smith Business School, the University of Glasgow, working on research project and lecturing, tutorial and assessment services.
In addition to teaching and research, Dr. Gao is collaborating with scholars from the University of Glasgow, University of Aberdeen, Universiti Kebangsaan Malaysia (UKM), Universiti Malaya (UM), and Universiti Sains Malaysia (USM) on a British Council funded project for new and existing Micro, Small and Medium-size (MSME) entrepreneurs and managers.
Dr. Gao has also received degrees of MSc. in Operations and Supply Chain Management from the University of Liverpool, and in Marketing from the University of Strathclyde.
The project that his PhD was based on is a multi-disciplinary piece of work involving both external academic partners and practitioners. His thesis and associated research deal with service innovation within SMEs. The research was triggered by a Scottish Funding Council project: Creating Culture of Innovation (CCoI), in which design-led interventions were employed to encourage service innovation.
In particular, He is interested in leveraging knowledge exchange to develop innovative solutions, especially within an enterprising and entrepreneurial settings.
Bin is currently working at the Liverpool Business School as a Senior lecturer in management. He is currently leading the following undergraduate modules:
Global Strategy in Practice (L6)
Principles of Marketing (L4)
And following master module:
Marketing Management (L7)
He is also teaching the following modules
Managing Project (L6)
Organisational Behaviour (L5)
Accounting and Finance (L5)
Foundations of Marketing (L4)
2017, Adam Smith Business School, the University of Glasgow, Scotland, Ph.D. in Management
2011, the University of Liverpool, England, MSc. in Operations and Supply Chain Management
2010, the University of Strathclyde, Scotland, MSc. in Marketing
Higher Education Academy, Fellow
Research Grants Awarded:
LJMU, Action Research on KECEKAPAN (Key Entrepreneurial Cognitive Education & Knowledge Advancement Project: A Network), Grant value (£): 2000, Duration of research project: 1 Year. 2023
Research England via LJMU, Achieving Net Zero-Emission Production through Hydrogen: Evidence from Scottish Whisky Industry, Dr. Huifeng Bai, Dr. Fan Zhang, Grant value (£): 10,000, Duration of research project: 2 Years. 2022
British Council, KECEKAPAN: Key Entrepreneurial Cognitive Education & Knowledge Advancement Project: A Network, Grant value (£): 55,000, Duration of research project: 1 year. 2022
LJMU, Strategies of China’s EMNEs for Reverse Innovation, Grant value (£): 3,000, Duration of research project: 1 Year. 2018
Scientific Committee, ABEATS: ASEAN Business, Engineering, and Technology Symposium, Member, https://abeatsconf.com/. 2022
Scientific Committee, ABEAT: ASEAN Business, Engineering, and Technology Symposium, Member, https://abeatsconf.com/. 2021
Membership of professional bodies:
Affiliate, Adam Smith Business School University of Glasgow. 2022
Knowledge Exchange for Service Innovations in SMEs: the Case of CCoI, The International Conference on Innovation & Knowledge Management (iKM2017), Tsinghua University, Beijing, China, Oral presentation. 2017
Service Innovation, SME’s and the design method: A Knowledge Perspective, the Inaugural Conference of the Centre of Service Excellence, The University of Edinburgh, Edinburgh, Scotland, Oral presentation. 2016
Service Innovation, SME’s and the design method: A Knowledge Perspective, Business and Management Pathway PhD Colloquium, The University of Aberdeen, Aberdeen, Scotland, Poster presentation. 2015
Fellow, Higher Education Academy.