Dr. Bukola Fatokun is a Lecturer in International Business Management within Liverpool Business School. Bukola teaches on the MSc Management programmes and she is passionate about technology acceptance, e-commerce, customers' emotional responses to innovation, consumer behaviour and developing economies.
Bukola has worked and lived in four continents namely, Africa, Europe, North America and Australasia, with relevant experiences as an Admin Associate for charitable organisations in the US and the UK. Bukola holds a PhD in Business Management, from Liverpool John Moores University, and also her MSc in Management and Digital Business with an Award for Excellence from the Chartered Management Institute (CMI). She is also a member of the Postgraduate Management Team. She teaches postgraduate modules Management Theory, Management Practice and Managing Business Research; Innovation and Business Creativity (for UG).
In addition to her teaching and learning interests, Bukola is research active and has extensive experience in the areas of postgraduate student support and research methods. She currently supervises MSc research projects, and looks for opportunities to supervise PhD candidates with similar interests.
Bukola is an Associate Fellow of Advance Higher Education Academy. She earned a Supporting Learning Award from the Staff and Educational Development Association (SEDA) in conjunction with the UK Professional Standards Framework (UKPSF). She is also an author, and has volunteered for NGOs including Digital Inclusion Tutor for Include-IT Mersey.
2023, Liverpool John Moores University, United Kingdom, PhD Business Management
2018, Liverpool John Moores University, United Kingdom, MSc Management and Digital Business
2000, Obafemi Awolowo University Ile Ife (OAU), Nigeria, BSc Agric. Economics
2021, Advance Higher Education, Associate Fellow of Higher Education Academy
2020, Staff Educational Development Association, Staff Educational Development Association Award
2018, Microsoft, Microsoft Office Specialist (MoS)
Lecturer, International Business Management, Liverpool Business School, Liverpool John Moores University, 2023 - present
Sessional Lecturer, Liverpool Business School, Liverpool John Moores University, 2021 - 2023
Teaching Support Officer, Liverpool Business School, Liverpool John Moores University, 2020 - 2021
Fatokun B, Jackson V. 2023. “I’m an international student… get me out of here!” Cultivating a positive learning experience through additional study support and inclusive curriculum design. Publisher Url
Fatokun BO. 2023. Customers’ Affective Responses Towards the Key Factors Influencing E-Commerce Adoption: Extended Technology Acceptance Model (TAM) Approach Nawaz M, Kelly P, Foster S. Public Url
Fatokun B, Nawaz M, Kelly P, Foster S. 2022. Positive Responses Enhance Online Purchase Intention: Illuminating the Explanatory Power of Customers’ Emotions in E-Commerce Adoption Faculty of Business and Law Annual Doctoral Conference Author Url
Fatokun B, Nawaz M, Kelly P, Foster S. 2021. Investigating the Predictors of E-commerce Adoption: The Mediating Role of Customers’ Affective Responses. Faculty of Business and Law Annual Doctoral Conference Author Url
Fatokun B. 2022. Illuminating the Explanatory Power of Customers’ Emotions in E-Commerce Adoption. LJMU, Faculty of Business and Law Annual Doctoral Conference
Fatokun B. 2021. The Key Predictors of E-commerce Adoption: The Mediating Role of Customers’ Affective Responses. LJMU Faculty of Business and Law Annual Doctoral Conference 2021
Other Professional Activity:
Manuscript Peer reviewer, Technology Analysis & Strategic Management Journal -Taylor & Francis Group. 2023
Membership of professional bodies:
Standard Membership, BAM – British Academy of Management. 2023
Best Presentation Award (2022), LJMU Faculty of Business and Law Doctoral Research Day. 2022
Best Poster Prize Award (2021), LJMU Faculty of Business and Law Doctoral Conference. 2021
Chartered Management Institute (CMI) Award for Excellence (2018), Chartered Management Institute. 2018
Associate Fellow of Higher Education Academy. 2021
Ideas, Insights and Information (3Is) - LJMU. 2020