Dr Clay Gransden

Liverpool Business School

Clay joined the Sport Business team in 2020 as a Senior Lecturer. He is an experienced Senior Lecturer specializing in branding and fandom. In addition to his academic expertise, he has over 10 years’ experience working in the Hospitality and Marketing sector. Clay is currently involved in several research and consultancy projects, providing guidance and expertise in hospitality marketing, fandom and social media at a local, regional and international level.


2016, Liverpool hope University, United Kingdom, PGCert in Learning and Teaching
2015, University of Liverpool, United Kingdom, PhD
2007, University of Liverpool, United Kingdom, BA (Hons) Marketing and Psycology

Academic appointments

Programme Manager - Sport Business, Liverpool John Moores, 2021 - present
Senior Lecturer - Sport Business, Liverpool John Moores, 2020 - 2020
Senior Lecturer - Marketing, Liverpool Hope University, 2019 - 2020
Lecturer -Marketing, Liverpool Hope University, 2016 - 2019


Bamber DJ, Gransden CA. 2019. Perfume Consumption in India Exploring the Dynamics of Consumerism in Developing Nations :76-100 IGI Global DOI Publisher Url

Bamber DJ, Gransden CA, Beg SA. 2016. Perfume Consumption in India Advances in Marketing, Customer Relationship Management, and E-Services :77-98 IGI Global DOI Publisher Url

Gransden C, Bamber D. Learning from a Premium Dining Restaurant to Implement a Delight Strategy in a Bar/Grill: Applying Experiential Learning 978-3-319-90004-9 DOI

Journal article

Ziniel CURTIS, Gransden CLAY. How Value Congruence Affects Fan Consumption Behaviour International Journal of Sports Management and Marketing,


CATE, Advance HE, https://www.advance-he.ac.uk/cate-team/communities-hope-liverpool-hope-university. 2018

Research Grants Awarded:

British Academy, Fans Supporting Foodbanks, Dr Jack Sugden LJMU, Dr Matthew Hindmarsh, Grant value (£): 8,000, Duration of research project: 2 years.

Membership of professional bodies:

FHEA, Advance HE.

MCIM, Chartered Institute of Marketing.