Dr Fiona Armstrong-Gibbs

Liverpool Business School

Fiona is Programme Leader in Executive Education at Liverpool Business School and Chair of Baltic Creative Community Interest Company. She combines her practice and research to explore how social enterprises and community owned business models are a catalyst for responsible business growth, better ecosystems and contribute to sustainable local and regional economies.

Since 2019 Fiona has worked with the Liverpool City Region Combined Authority and the One Day group of women to build a consistent evidence base calling for devolved policy which addresses gender inequalities in the region. This emerged from an activist perspective both to the pre pandemic economic industrial strategy and the post pandemic response from the CA. The 21/22 One Day Today report calls for change - greater representation, scrutiny and consideration of the impact of policy on women’s economic contribution in the region. As such the CA announced their commitment to a Gender Panel and action plan in 2022.

Fiona is also co-investigator on an MKTP with Faculty of Health and Cobalt Housing Association in North Liverpool that is developing a structured transformational approach for the organisation combining behavioural health data, multi stakeholder relationships and local wealth creation / community wealth building strategy in North Liverpool.

Areas of interest
Inclusive growth and innovation, place leadership and ecosystems, networks and communities, gender and diversity, activism, creative industries, SME governance and ethics, sustainability UNSDGs, policy impact.
Research methods – qualitative insider research and ethnography / autoethnography


2020, Liverpool John Moores University, United Kingdom, DBA
2013, London Metropolitan University, London, United Kingdom, PGCHE
2007, Manchester Metropolitan University, Manchester, United Kingdom, MSc International Fashion Marketing
1996, Staffordshire University, Stoke-on-Trent, United Kingdom, BA (hons) Histoty of Art and Design
Glasgow Caledonian University, Glasgow, United Kingdom, PgDip Fashion Marketing and Promotion

Academic appointments

Programme Leader Executive Education, Liverpool John Moores University, 2020 - present
Chief External Examiner, University of Westminster, 2017 - 2021
External Examiner, Southampton Solent University, 2013 - 2017

Book review

Armstrong-Gibbs FIONA. 2022. Methodologies for practice research: approaches for professional doctorates Action Learning : Research & Practice, 19 :222-224 DOI Publisher Url Public Url

Journal article

Armstrong-Gibbs FD. 2019. On becoming an organizational autoethnographer; considering the ethical perspectives of the research application process. Journal of Organizational Ethnography, DOI Publisher Url Public Url

Armstrong-Gibbs FD. 2014. Embedding Enterprise Education: the Fashion Project Investigations in university teaching and learning, 9 :3-7 Publisher Url Public Url

Books (authored)

Armstrong-Gibbs F, McLaren T. 2017. Marketing Fashion Footwear The Business of Shoes Bloomsbury Publishing 9781472579317

Conference publication

Armstrong-Gibbs FD. 2016. Baltic Creative Community Interest Company: Critical Success Factors in Creative and Digital Clusters in Liverpool, UK Abstracts of the Papers Presented at the 4th International Conference on Innovation and Entrepreneurship, 4th International Conference on Innovation and Entreprenurship Publisher Url Public Url

Armstrong-Gibbs F. Exploring strategic intentions to develop gender balanced boards in social enterprises Gender Work and Organisations 11th Biennial International Interdisciplinary Conference 2021 Transforming Contexts, Transforming Selves: Gender in New Times Author Url

Armstrong-Gibbs F. Feminist social movement for change in the devolved English regions — One Day in Liverpool Gender Work and Orgainsation 2023 Marginalised Gender Identities - How can Intellectual Activism transform Work and Organization


Wright L, Armstrong-Gibbs F. Photography of the work of designer Pam Hogg


Armstrong-Gibbs FD, Brown J. The Resilience and Adaptability of an Innovative Ecosystem of Creative Entrepreneurs during Crisis Times: Baltic Creative CIC – A Case Study Creative industry entrepreneurship in the 21st century Emerald 9781803824123 DOI Author Url Publisher Url

Armstrong-Gibbs F, Knight L. Developing a pathway to Sustainable Cities and Communities through a Leadership education programme Wall T, Leal Filho W, Trevisan L, Shore A. Sustainability in Business Education, Research and Practices Springer Author Url Publisher Url Public Url

Research Grants Awarded:

Innovate UK, KTP Cobalt Housing, Lisa Newson (PI); Fiona Armstrong-Gibbs (Co-I), Ioannis Kostopoulos (Co-I), Grant value (£): £179,546, Duration of research project: 24 months. 2021


Fellow, Higher Education Academy. 2013

Media Coverage:

The World Tonight BBC R4, Britain’s place in the World and trading links with China.

BBC TV and follow up radio interview about gender imbalance in the LCR metro mayoral cabinet relating to Liverpool and the Creative Industries

Industrial connections:

Baltic Creative Community Interest Company, Director, http://www.baltic-creative.com/.