Dr Fiona Armstrong-Gibbs

Liverpool Business School

Fiona has worked in academic teaching posts across a number of UK and international higher education establishments within both creative and business schools for over 15 years and is based in the School of Leadership and Organisational Development at Liverpool Business School. Fiona is also a director at Baltic Creative CIC a social enterprise established in Liverpool in 2009 to support the development and growth of the Creative and Digital industries.
Fiona is an external examiner and educational consultant who is regularly invited as an external advisor on interview panels, audits and validations of undergraduate and postgraduate programs. Qualified and experienced in the design and development of new curricula, quality enhancement and management of education in the creative sector.

Fiona co-authored Marketing Fashion Footwear: The business of shoes, published by Bloomsbury in 2017 and her pedagogical research has looked at fashion start-ups and the role that universities play in the education of future entrepreneurs.

Her most recent doctoral research explores social enterprise and innovative business models as a catalyst for regeneration and growth in the creative and digital sector in Liverpool. The research aims to explore how we build creative and sustainable communities in post-industrial city environments and engage with the social economy.


2020, Liverpool John Moores University, United Kingdom, DBA
2013, London Metropolitan University, London, United Kingdom, PGCHE
2007, Manchester Metropolitan University, Manchester, United Kingdom, MSc International Fashion Marketing
1996, Staffordshire University, Stoke-on-Trent, United Kingdom, BA (hons) Histoty of Art and Design
Glasgow Caledonian University, Glasgow, United Kingdom, PgDip Fashion Marketing and Promotion

Academic appointments

Programme Manager MBA Scale up, Liverpool John Moores University, 2020 - present
Chief External Examiner, University of Westminster, 2017 - present
External Examiner, Southampton Solent University, 2013 - 2017

Journal article

Armstrong-Gibbs FD. 2019. On becoming an organizational autoethnographer; considering the ethical perspectives of the research application process. Journal of Organizational Ethnography, DOI Publisher Url Public Url

Armstrong-Gibbs FD. 2014. Embedding Enterprise Education: the Fashion Project Investigations in university teaching and learning, 9 :3-7 Publisher Url Public Url


Armstrong-Gibbs F, McLaren T. 2017. Marketing Fashion Footwear The Business of Shoes Bloomsbury Publishing 9781472579317

McLaren T, Armstrong-Gibbs F. 2017. Marketing Fashion Footwear The Business of Shoes Fairchild Books 9781472579317

Conference publication

Armstrong-Gibbs FD. 2016. Baltic Creative Community Interest Company: Critical Success Factors in Creative and Digital Clusters in Liverpool, UK Abstracts of the Papers Presented at the 4th International Conference on Innovation and Entrepreneurship, 4th International Conference on Innovation and Entreprenurship Publisher Url Public Url

Research Grants Awarded:

Innovate UK, KTP Cobalt Housing, Lisa Newson (PI); Fiona Armstrong-Gibbs (Co-I), Ioannis Kostopoulos (Co-I), Grant value (£): £179,546, Duration of research project: 24 months. 2021


Fellow, Higher Education Academy. 2013

Media Coverage:

http://www.bbc.co.uk/programmes/b0499lm2, The World Tonight BBC R4, Britain’s place in the World and trading links with China..

http://www.bbc.co.uk/programmes/p056zlw2, http://www.bbc.co.uk/programmes/b08vd475, BBC TV and follow up radio interview about gender imbalance in the LCR metro mayoral cabinet relating to Liverpool and the Creative Industries.

Industrial connections:

Baltic Creative Community Interest Company, Director, http://www.baltic-creative.com/.