Dr Ioanna Yfantidou
Liverpool Business School
Faculty: Faculty of Business and Law
School: Liverpool Business School
Email address: I.Yfantidou@ljmu.ac.uk
Telephone: 0151 904 6984
Dr. Ioanna Yfantidou is Senior Lecturer in Marketing. Her research is focused on green/social marketing, cause-related marketing, business ethics and CSR, using a range of research tools such as GSR, Facial Expression Recognition, eye-tracking and EEG. She has worked on numerous projects in the UK, Greece, Italy, Austria and Bulgaria. Her most recent project explores the impact of packaging design in consumer attention, selection and purchase intention.
She hold a Ph.D in Neuromarketing and a PostDoc in Sustainable Entrepreneurship. She received three EU Research Grants about research projects related to green advertising, website evaluation, ecotourism and an e-COST grant for a research project about Circular Economy and Sustainable Food Supply Chains.
Accepting PhDs in the following fields: CSR, digital marketing, green advertising, cause-related marketing.
Academic appointments
Senior Lecturer, Liverpool Business School, Liverpool John Moores University, 2020 - present
Assistant Professor, Business School, American University in Bulgaria 2018-2020
Research Officer, University of Huddersfield, UK, 2017-2018
Researcher, Aristotle University of Thessaloniki 2015-2017 and 2018-2019
Languages
Greek, Modern (1453-)
German
Italian
Degrees
Aristotle University of Thessaloniki, Greece, PostDoc
Aristotle University of Thessaloniki, Greece, PhD
University of Manchester, United Kingdom, MSc
Aristotle University of Thessaloniki, Greece, BSc
Academic appointments
Senior Lecturer, Liverpool Business School, Liverpool John Moores University, 2020 - present
Assistant Professor, Business School, American University in Bulgaria, 2018 - 2020
Researcher, University of Huddersfield, 2017 - 2018
Tutor, Aristotle University of Thessaloniki, 2015 - 2016
Postgraduate training
Training on printed publications and desktop publishing, Greece, Aristotle University of Thessaloniki, 2017 - 2017
Google Analytics & Social media advertising, Greece, University of Macedonia, 2013 - 2013
Highlighted publications
Mohammed A, Goodman W, Yfantidou I. 2022. The impact of airlines’ policies during COVID-19 on travellers’ repurchase intentions: the case of Aegean Airlines International Journal of Tourism Policy, 12 :133-159 DOI Publisher Url Public Url
Yfantidou I, Grncarov M. 2021. Influencer Marketing in the Make-up Industry Martínez-López F, Lopez D. Advances in Digital Marketing and eCommerce Second International Conference, 2021 :1-335 Springer 9783030765194 DOI
Tsourvakas G, Yfantidou I. 2018. Corporate social responsibility influences employee engagement Social Responsibility Journal, 14 :123-137 DOI Publisher Url Public Url
Journal article
Yfantidou I, Riskos K, Tsourvakas G. 2022. Can eye trackers and EEG be used by small-medium marketing and advertising agencies? A qualitative study. Advances in Digital Marketing and eCommerce Third International Conference, 2022, DOI Publisher Url Public Url
Mohammed A, Goodman W, Yfantidou I. 2022. The impact of airlines’ policies during COVID-19 on travellers’ repurchase intentions: the case of Aegean Airlines International Journal of Tourism Policy, 12 :133-159 DOI Publisher Url Public Url
Georgakarakou C, Riskos K, Tsourvakas G, Yfantidou I. 2020. What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products International Journal of Technology Marketing, 14 :154-180 DOI Publisher Url Public Url
Georgakarakou C, Yfantidou I, Tsourvakas G, Riskos K. 2020. What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products. International Journal of Technology Marketing, 1 :1-1 DOI Publisher Url
Yfantidou I, Riskos K, Tsourvakas G. 2018. Advertising message strategy analysis for award-winning digital ads International Journal of Technology Marketing, 12 DOI Publisher Url Public Url
Tsourvakas G, Yfantidou I. 2018. Corporate social responsibility influences employee engagement Social Responsibility Journal, 14 :123-137 DOI Publisher Url Public Url
Conference publication
Yfantidou I, Riskos K, Tsourvakas G. 2022. Can Eye Trackers and EEG Be Used by Small-Medium Marketing and Advertising Agencies? A Qualitative Study Springer Proceedings in Business and Economics, :164-170 DOI Publisher Url
Yfantidou I, Grncarov M. 2021. Influencer Marketing in the Make-up Industry Springer Proceedings in Business and Economics, :1-15 DOI
Yfantidou I, Riskos K, Tsourvakas G, Georgakarakou C. The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study International Conference of Contemporary Marketing
Yfantidou I, Tsourvakas G. Advertising message strategy analysis for award winning digital ads International Conference of Research in Advertising
Yfantidou I, Hatzithomas L, Tsourvakas G. International green advertising practices: A longitudinal study of Clio award winning advertisements International Conference of Contemporary Marketing
Yfantidou I, Scaife R. Why Did The Home-Based Business Model Flourish On Instagram During The COVID-19 Lockdown In The UK? International Conference of Contemporary Marketing Issues, ICCMI Public Url
Chapters
Yfantidou I, Grncarov M. 2021. Influencer Marketing in the Make-up Industry Martínez-López F, Lopez D. Advances in Digital Marketing and eCommerce Second International Conference, 2021 :1-335 Springer 9783030765194 DOI