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Liverpool Business School

Dr Ioannis Kostopoulos

Dr Ioannis Kostopoulos

Telephone: 0151 231 8111

ORCID

Biography

Dr Ioannis Kostopoulos is a Reader in Digital Marketing at Liverpool Business School, Liverpool John Moores University. Prior to his current position he has taught Marketing and PR at several universities in the UK, Greece and Italy and has participated in many consulting and research projects. He has more than 50 publications, including articles in peer reviewed journals such as European Management Review, Journal of Strategic Marketing, Journal of Marketing Theory and Practice and International Journal of Innovation Management. In 2017 he published his first book on Marketing Communications.

Academic appointments

Reader in Digital Marketing, Liverpool John Moores University, 2018 - present

Publications

Highlighted publications

Kostopoulos I. 2019. Do Empowered Front-Line Employees Perform Better? A Non-Linear Approach and the Role of Service Complexity. European Management Review, 16 :223-242 DOI Publisher Url Public Url

Kostopoulos I, Lodorfos G, Essien E. 2019. Antecedents of Supplier Selection Decisions in the Public Sector in Nigeria Journal of Public Procurement, 19 :15-45 DOI Publisher Url Public Url

Kostopoulos I, Boukis A, Lodorfos G. 2019. Conceptualizing and Measuring Perceived Service Complexity Journal of Marketing Theory and Practice, 27 :38-54 DOI Publisher Url Public Url

Kostopoulos I, Rizomyliotis I, Konstantoulaki K. 2018. Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement Australasian Marketing Journal, DOI Public Url

Rizomyliotis I, Konstantoulaki K, Kostopoulos I. 2017. Business-to-Business Marketing Communication: Value and Efficiency considerations in recessionary times. Palgrave Macmillan 9783319587820 Publisher Url

Konstantoulaki K, Rizomyliotis I, Kostopoulos I, Poulis A. 2017. Re-assessing the influence of mental intangibility on consumer decision making International Journal of Market Research, 59 DOI Author Url Public Url

Devins D, Lodorfos G, Kostopoulos I, Webber D. 2015. Innovation and Growth in the City Region: Microeconomic Evidence of Asymmetries International Journal of Innovation Management, DOI

Boukis A, Kaminakis K, Siampos A, Kostopoulos I. 2015. Linking internal marketing with customer outcomes Marketing Intelligence and Planning, 33 :394-413 DOI Author Url

Kostopoulos I, Rizomyliotis I. 2015. DETERMINANTS OF PHYSICIANS’ PURCHASE INTENTION FOR INNOVATIVE SERVICES: INTEGRATING PROFESSIONAL CHARACTERISTICS WITH TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOUR. International Journal of Innovation Management, 19 DOI

Kostopoulos I, Gounaris S, Rizomyliotis I. 2014. How to reduce the negative impact of customer non-compliance: an empirical study Journal of Strategic Marketing, 22 :513-529 DOI

Kostopoulos I, Boukis A, Katsaridou I. 2014. IMO and different fit types as key enablers of employee brand-supporting behaviour. Strong C. Journal of Strategic Marketing, 22 :117-134 DOI

Kostopoulos I, Boukis A, Gounaris S. 2012. Service Blueprinting Effectiveness: Drivers of Success Gounaris S, Tanyeri M. Managing Service Quality, DOI Author Url

Lodorfos G, Kostopoulos I, Kaminakis K. The impact of service delivery system effectiveness on service quality: a hierarchical approach International Journal of Business Performance Management, 16 DOI

Kostopoulos I, Rizomyliotis I, Konstantoulaki K. Determinants of Online Services’ Perceived Usefulness: An Empirical Research. International Journal of Management Cases,

Kostopoulos I, Rizomyliotis I, Konstantoulaki K. Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services. International Journal of Management Cases,

Essien EE, Konstantopoulou A, Kostopoulos I, Lodorfos G. The influence of business and political ties on supplier selection decisions: the case of the Nigerian public sector International Journal of Foresight and Innovation Policy,

Rizomyliotis I, Poulis A, Giovanis A, Konstantoulaki K, Kostopoulos I. Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry Journal of Strategic Marketing, DOI

Journal article

Essien EE, Kostopoulos I, Konstantopoulou A, Lodorfos G. 2019. Do ethical work climates influence supplier selection decisions in public organizations? The moderating roles of party politics and personal values International Journal of Public Sector Management, 32 :653-670 DOI

Kostopoulos I. 2019. Do Empowered Front-Line Employees Perform Better? A Non-Linear Approach and the Role of Service Complexity. European Management Review, 16 :223-242 DOI Publisher Url Public Url

Kostopoulos I, Lodorfos G, Essien E. 2019. Antecedents of Supplier Selection Decisions in the Public Sector in Nigeria Journal of Public Procurement, 19 :15-45 DOI Publisher Url Public Url

Kostopoulos I, Boukis A, Lodorfos G. 2019. Conceptualizing and Measuring Perceived Service Complexity Journal of Marketing Theory and Practice, 27 :38-54 DOI Publisher Url Public Url

Kostopoulos I, Rizomyliotis I, Konstantoulaki K. 2018. Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement Australasian Marketing Journal, DOI Public Url

Konstantoulaki K, Rizomyliotis I, Kostopoulos I, Poulis A. 2017. Re-assessing the influence of mental intangibility on consumer decision making International Journal of Market Research, 59 DOI Author Url Public Url

Devins D, Lodorfos G, Kostopoulos I, Webber D. 2015. Innovation and Growth in the City Region: Microeconomic Evidence of Asymmetries International Journal of Innovation Management, DOI

Boukis A, Kaminakis K, Siampos A, Kostopoulos I. 2015. Linking internal marketing with customer outcomes Marketing Intelligence and Planning, 33 :394-413 DOI Author Url

Kostopoulos I, Rizomyliotis I. 2015. DETERMINANTS OF PHYSICIANS’ PURCHASE INTENTION FOR INNOVATIVE SERVICES: INTEGRATING PROFESSIONAL CHARACTERISTICS WITH TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOUR. International Journal of Innovation Management, 19 DOI

Kostopoulos I, Gounaris S, Rizomyliotis I. 2014. How to reduce the negative impact of customer non-compliance: an empirical study Journal of Strategic Marketing, 22 :513-529 DOI

Kostopoulos I, Boukis A, Katsaridou I. 2014. IMO and different fit types as key enablers of employee brand-supporting behaviour. Strong C. Journal of Strategic Marketing, 22 :117-134 DOI

Kostopoulos I, Boukis A, Gounaris S. 2012. Service Blueprinting Effectiveness: Drivers of Success Gounaris S, Tanyeri M. Managing Service Quality, DOI Author Url

Lodorfos G, Kostopoulos I, Kaminakis K. The impact of service delivery system effectiveness on service quality: a hierarchical approach International Journal of Business Performance Management, 16 DOI

Kostopoulos I, Rizomyliotis I, Konstantoulaki K. Determinants of Online Services’ Perceived Usefulness: An Empirical Research. International Journal of Management Cases,

Kostopoulos I, Rizomyliotis I, Konstantoulaki K. Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services. International Journal of Management Cases,

Essien EE, Konstantopoulou A, Kostopoulos I, Lodorfos G. The influence of business and political ties on supplier selection decisions: the case of the Nigerian public sector International Journal of Foresight and Innovation Policy,

Rizomyliotis I, Poulis A, Giovanis A, Konstantoulaki K, Kostopoulos I. Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry Journal of Strategic Marketing, DOI

Book

Rizomyliotis I, Konstantoulaki K, Kostopoulos I. 2017. Business-to-Business Marketing Communication: Value and Efficiency considerations in recessionary times. Palgrave Macmillan 9783319587820 Publisher Url

Chapters

Boukis A, Gounaris S, Kostopoulos I. 2017. A Multilevel Investigation of the Effect of Employee’s Satisfaction on Customer Outcomes in a Financial Services Context. The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World :227-236 Springer, Cham.

Kostopoulos I, Boukis A, Gounaris S, Kaminakis K. 2015. ENHANCING CUSTOMER PERCEIVED SERVICE QUALITY THROUGH IMO DIFFUSION Robinson L. Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… :765-773 Springer Author Url Publisher Url

Kostopoulos I, Boukis A, Kaminakis K, Katsaridou I. 2014. Enhancing Contact Employees’ Fit With Their Environment and Willingness to Report Service Complaints Ideas in Marketing: Finding the New and Polishing the Old :419-427 Springer International Publishing 978-3-319-10951-0 DOI Author Url Publisher Url

Tench R, Bowd R, Kostopoulos I. Sponsorship Tench R, Yeomans . Exploring Public Relations Pearson Education. London

Conference publication

Rizomyliotis I, Konstantoulaki K, Kostopoulos I, Poulis A, Wood M. 2016. The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge European Marketing Conference (EMAC)

Boukis A, Chatzipanagiotou K, Kostopoulos I, Yuksel R. How pro-customer deviance and customer’s participation shape service encounter outcomes Academy of Marketing Science Conference

Kostopoulos I, Lodorfos G, Boukis A. Re-Examining the Influence of Service Delivery System Effectiveness on Perceived Service Quality EMAC: Paradigm Shifts & Interactions, 43rd Annual Conference Publisher Url

Kostopoulos I, Lodorfos G, Bouki A. Re-examining the influence of SDS effectiveness on perceived service quality AMA SERVSIG 2014

Kostopoulos I, Gounaris S, Rizomyliotis I. Organizational Practices Reducing the negative impact of customer non-compliance: An empirical study. 42nd Annual Conference of the European Marketing Academy

Kostopoulos I, Anagnostidou Z, Konstntoulaki K, Rizomyliotis I. Innovative professional services: Empirical evidence on the determinants of physicians’ purchase intention. 42nd Annual Conference of the European Marketing Academy

Kostopoulos I, Rizomyliotis I, Kostantoulaki K, Andrianatou V. The impact of promotion background colour on attitude and behavior. Global Marketing Conference

Kostopoulos I, Boukis A, Gounaris S, Kaminakis K. Enhancing Customer Service Quality through IMO Diffusion. Academy of Marketing Science (AMS) Annual Conference

Kostopoulos I, Rizomyliotis I, Kostantoulaki K. Antecedents of online professional services’ perceived usefulness: An empirical research. 9th Annual International Conference for Consumer Behaviour and Retailing Research DOI

Kostopoulos I, Andrianatou V, Kostantoulaki K, Rizomyliotis I. The influence of involvement on the size and the variety of the consideration set in different decision types. 40th Annual Conference of the European Marketing Academy

Kostopoulos I, Gounaris S, Boukis A. Antecedents of Service Blueprinting Effectiveness and the Moderating Role of Service Characteristics: An Empirical Study. Third Biennial International Conference on Services Marketing

Kostopoulos I, Rizomyliotis I, Kostantoulaki K. Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services. 8th Annual International Conference for Consumer Behaviour and Retailing Research

Kostopoulos I, Gounaris S, Boukis A. A multilevel investigation of the effect of employee’s satisfaction on customer outcomes in a financial services context. World Marketing Congress, Academy of Marketing Science

Kostopoulos I, Boukis A, Gounaris S. Incorporating employee satisfaction in a customer retention model. American Marketing Association Conference, AMA (Winter)

Kostopoulos I, Gounaris S. Service Blueprinting Effectiveness: Drivers of Success. 2nd Biennial International Conference on Services Marketing

Kostopoulos I, Koritos C, Gounaris S. Person Place congruency in on-line shopping context. , World Marketing Congress, Academy of Marketing Science (AMS)

Kostopoulos I, Gounaris S. An Empirical Investigation of the Path from Service Blueprinting Formality to Service Encounter Effectiveness. Some Preliminary Findings. European Marketing Academy Conference

Kostopoulos I, Gounaris S. An Empirical Investigation of the Path from Service Blueprinting Formality to Perceived Service Quality. Frontiers in Services 17th Annual Conference, American Marketing Association (AMA) and Center for Excellence in Services

Kostopoulos I, Gounaris S. An Empirical Investigation of the Path from Service Blueprinting Formality to Perceived Service Quality. Frontiers in Services 17th Annual Conference, American Marketing Association (AMA) and Center for Excellence in Services

Other

Boukis A, Chatzipanagioti K, Gounaris S, Kostopoulos I. 2016. Applying a fuzzy set qualitative comparative analysis for conflict resolution during new service development

Thesis/Dissertation

Kostopoulos I. 2012. Antecedents and Consequences of Service Blueprinting Effectiveness. An Empirical Research in the Greek Hotel Industry. Gounaris S, Papastathopoulou P, Intounas K. Athens University of Economic and Business

Report

Kostopoulos I. Designing a Strategic Service Blueprint.

Kostopoulos I, Gounaris S. Ensuring the Competitiveness and Profitability of Greek Tourism Industry after the year 2015.