Liverpool Skyline

Liverpool Business School

Jimmy Haughey

Jimmy Haughey

Telephone: 0151 231 8699

Publications

Book

Haughey J, Kotler P, Keller K, Fisher C, Lovell A, Valero-Silva N, Wheelen TL, Hunger JD, Hoffman AN, Bamford CE, Beardwell J, Thompson A, Ciccarelli SK, White JN, Sloman J, Garratt D, Guest J, Jones E, Armstrong G. 2019. Strategic Branding : Self Branding to support long-term wider personal impact : ISBN 978-1-787-26869-2 Haughey J. Pearson. Blackwells Liverpool 9781787268692 Publisher Url