Kat is a Marketing Manager for the Faculty of Business and Law and a sessional lecturer at Liverpool Business School. As a scholarly practitioner, Kat is developing a brand personality framework for Higher Education as part of her Doctorate in Business Administration.
Kat has over 12 years of experience working as a Marketing Manager in Higher Education and has specialist knowledge, expertise and interest in the areas of digital marketing; marketing strategy; brand development; consumer behaviour; higher education marketing and integrated marketing communications. Kat is an Associate Fellow (HEA) and has taught marketing on various programmes at Liverpool Business School since 2017.
2017, Liverpool John Moores University, United Kingdom, MSc Digital Marketing
2003, The University of Liverpool, United Kingdom, BSc Geography
Sessional Lecturer, Liverpool Business School, Liverpool John Moores University, 2017 - present