Katherine Geer

Liverpool Business School

Kat is a lecturer at Liverpool Business School and Associate Fellow (HEA). Kat has extensive professional experience in service sector marketing, with over fourteen years of experience as a Marketing Manager in the higher education sector and four years of marketing experience in public sector roles.

Kat developed a brand personality framework for higher education as part of her Doctorate in Business Administration and has specialist knowledge, expertise and interest in the areas of digital marketing; marketing strategy; brand development; consumer behaviour; higher education marketing and integrated marketing communications.

Degrees

2023, Liverpool John Moores University, United Kingdom, Doctorate in Business Administration
2017, Liverpool John Moores University, United Kingdom, MSc Digital Marketing
2003, The University of Liverpool, United Kingdom, BSc Geography

Academic appointments

Lecturer, Liverpool Business School, Liverpool John Moores University, 2022 - present
Sessional Lecturer, Liverpool Business School, Liverpool John Moores University, 2017 - 2022

Journal article

Gandy RJ, Wolstencroft P, Geer K, de Main L. 2023. Clear vision: a step towards unravelling student recruitment in English universities? Benchmarking: An International Journal, DOI Publisher Url Public Url

Conference presentation:

A consumer driven approach to brand personality development in higher education, Faculty of Business and Law Research Day 2021, https://openjournals.ljmu.ac.uk/index.php/BLResearchDay/article/view/593, Oral presentation. 2021

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