Kat is a lecturer at Liverpool Business School and Associate Fellow (HEA). Kat has extensive professional experience in service sector marketing, with over fourteen years of experience as a Marketing Manager in the higher education sector and four years of marketing experience in public sector roles.
Kat is currently developing a brand personality framework for higher education as part of her Doctorate in Business Administration and has specialist knowledge, expertise and interest in the areas of digital marketing; marketing strategy; brand development; consumer behaviour; higher education marketing and integrated marketing communications.
2017, Liverpool John Moores University, United Kingdom, MSc Digital Marketing
2003, The University of Liverpool, United Kingdom, BSc Geography
Liverpool John Moores University, United Kingdom, Doctorate in Business Administration
Lecturer, Liverpool Business School, Liverpool John Moores University, 2022 - present
Sessional Lecturer, Liverpool Business School, Liverpool John Moores University, 2017 - 2022
A consumer driven approach to brand personality development in higher education, Faculty of Business and Law Research Day 2021, https://openjournals.ljmu.ac.uk/index.php/BLResearchDay/article/view/593, Oral presentation. 2021