Journal article

Batista L, Dibb S, Meadows M, Hinton M, Analogbei MA. 2018. A CRM-based pathway to improving organisational responsiveness: an empirical study Journal of Strategic Marketing, DOI Publisher Url Public Url

Quinn L, Analogbei MA, Dibb S, Simkin L, Canhato A. 2016. Troubled waters: the transformation of marketing in a digital world European Journal of Marketing, 50 :2103-2133 DOI Publisher Url Public Url

Analogbei MA. 2013. Foreign Retail Entry Strategy: Empirical support for the use of the independent entry strategy in an uncertain developing market environment GSTF International Journal of Business Review., :201-210 Publisher Url Public Url

Analogbei MA. 2005. ‘The practice of marketing in the hospitality industry in Nigeria – appraising the private sector initiatives’ The enterprise-International Research Journal for Development, volume 5 (6) Aug-Dec: 35-48. :125-139

Analogbei MA. 2004. ‘An evaluation of the Nigeria capital market: a case study of the stock exchange in a depressed economy’ The enterprise-International Research Journal for Development., :75-90

Analogbei M. The face of an International Brand: Effects of a lone corporate voice on successful brand management (Twitter/X in focus) Journal of Brand Management,

Books (authored)

Analogbei MA. 2015. Retail Entry Strategies for emerging markets - Cost and Institutional dynamics :1-344 Scholars press. Germany 978-3-639-66987-9 Publisher Url

Analogbei MA. 2006. ‘International Marketing’ XTYMAX Publishers. Asaba Nigeria

Analogbei MA. 2005. ‘The Practice of Marketing’ XTYMAX Publishers, Asaba Nigeria. Nigeria

Analogbei MA. 2003. ‘Quantitative Analysis for Business Decisions’ Labsun Publishers, Asaba Nigeria. Nigeria

Conference publication

Analogbei MA. ‘Analysis of the entry mode strategies of International Retailers – An Institutional perspective view of International Retailers in Nigeria’ 5th Annual Scottish Doctoral Management Conference

Analogbei MA. ‘Analysis of the entry mode strategies of International Retailers – An Institutional perspective view of International Retailers in Nigeria’ 36th Annual Conference of the Academy of International Business (UK & Ireland)

Analogbei MA. Adopting the Real Options Theory in entry mode decisions – Empirical support for retail JV operations in Nigeria. International Marketing Trends Conference

Analogbei MA. Using the 'big data' in key account management effectiveness - A conceptual evaluation, Academy of Marketing conference Publisher Url

Analogbei MA. Foreign Retail Entry Strategy: Empirical support for the use of the independent entry strategy in an uncertain developing market environment, Academy of International Business UK & Ireland

Analogbei MA. Adopting the Real Options Theory in entry mode decisions – Empirical support for retail JV operations in Nigeria International Marketing Trends Conference

Analogbei M, Morah EIM. The face of an International Brand: Effects of a lone corporate voice on successful brand management (Twitter/X in focus) Global Brand Conference Public Url

External PGR examinations performed:

University of Sussex, PhD, The cause, development and outcome of Word-of-mouth marketing: with particular reference to WOM volume, valence and the modelling of viral marketing. 2015

University of South Wales, PhD, The effectiveness of cultural factors in the marketing of small and medium-. 2014

Other invited event:

External Examiner, Edinburgh Napier University, External examiner for BA Marketing management suite and other modules including Consumer Behaviour (Hong Kong) and Principles and Practice of Marketing (Hong Kong).. 2014

Membership of professional bodies:

Academy of International Business Sub-Saharan Africa, Member, https://aib.msu.edu/community/chapters/CH_Sub-Saharan-Africa.asp. 2014

Academy of International Business UK & Ireland, Member, http://www.aib-uki.org/. 2007

Chartered Institute of Marketing UK, Member, http://www.cim.co.uk/Home.aspx. 2006

Chartered Institute of Marketing of Nigeria, Associate member, http://www.cimn.8m.com/. 1992

Editorial boards:

African Journal of Business Management, Editorial Board member, http://www.academicjournals.org/journal/AJBM. 2013

Research Grants Awarded:

• National Strategic Directorate for e-Social Science – Digital Social Research Community Activities Funding Scheme, “Collecting and using customer data in the digital age”, Prof Sally Dibb; Prof Lyndon Simkin; Dr Conhoto Anna; Dr Quinn Lee, Grant value (£): £10,000, Duration of research project: 6 months. 2013

Santander Bank project (Phase 1 & 2), Customer Relationship Management in the financial services sector: An International perspective on Management practices, Sally Dibb, Maureen Meadows, Matt Hinton, Luciano Batista, Grant value (£): £25,000, Duration of research project: 1 year. 2012

External collaboration:

Henley Business School; Open University Business School; Oxford Brookes Business School; University of Liverpool, Prof. Sally Dibb; Prof. Lyndon Simkin; Dr Conhoto Anna; Dr Quinn Lee.. 2012