Image of Dr Michelle Spruce

Dr Michelle Spruce

Liverpool Business School

Faculty of Business and Law

Michelle is currently teaching on the BSc Business With programmes at Liverpool John Moores University including Level 4 Academic Skills & Digital Literacy, Level 5 Business Analytics and as a Level 4 Personal Tutor.

Prior to working at LJMU, Michelle has had a varied career developing her skills in data analysis and business intelligence. After graduating she started her career as an Operational Meteorologist (Weather Forecaster) in the Met Office. Following this, she has worked in different companies both in the public and private sectors including as an IT Consultant, Data Analyst, and various roles using and managing data within university Professional Services.

Her research interests include using social media data to identify the impacts of natural hazards, and human interactions with data tools for decision making. In 2022 she completed a PhD at the University of Exeter to explore the use of social media data to identify the social impacts of extreme weather events. This led to a spin out company, which developed this work into an application for operational use in weather and flood forecasting.


2022, University of Exeter, United Kingdom, PhD Computer Science
2015, University of Chester, United Kingdom, MSc Information Systems
2001, Durham University, United Kingdom, BSc Physics

Academic appointments

Senior Lecturer, Liverpool Business School, Liverpool John Moores University, 2023 - present
Research Fellow, Faculty of Environment, Science and Economy, University of Exeter, 2022 - 2023


Hickey J, Young J, Spruce M, Pandit R, Williams H, Arthur R, Stovall W, Head M. 2024. Social sensing a volcanic eruption: application to Kīlauea 2018 Copernicus GmbH DOI Publisher Url


Spruce M. 2022. Assessing the social impacts of extreme weather using social media Williams HTP, Arthur R.

Journal article

Young JC, Arthur R, Spruce M, Williams HTP. 2022. Social sensing of flood impacts in India: A case study of Kerala 2018 International Journal of Disaster Risk Reduction, 74 DOI Publisher Url

Spruce MD, Arthur R, Robbins J, Williams HTP. 2021. Social sensing of high-impact rainfall events worldwide: A benchmark comparison against manually curated impact observations Natural Hazards and Earth System Sciences, 21 :2407-2425 DOI Publisher Url Public Url

Young JC, Arthur R, Spruce M, Williams HTP. 2021. Social sensing of heatwaves Sensors, 21 :3717 DOI Author Url Publisher Url Public Url

Spruce M, Arthur R, Williams HTP. 2020. Using social media to measure impacts of named storm events in the United Kingdom and Ireland Meteorological Applications, 27 DOI Publisher Url